Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Deliver high-energy customer service and support sales on the shop floor.
- Company: Join Sports Direct, part of Frasers Group, a leader in retail innovation.
- Benefits: Competitive pay, flexible hours, discounts, and career development opportunities.
- Other info: Opportunities for growth with internal training and nationally recognised qualifications.
- Why this job: Gain valuable retail experience while working in a fun, fast-paced environment.
- Qualifications: Passionate about retail, friendly, and adaptable to team needs.
The predicted salary is between 10 - 12 £ per hour.
At Sports Direct, part of Frasers Group, we don’t just offer jobs, we offer opportunities. Whether you’re looking to start a career in retail or earn extra income with flexible work, there’s a role for you. With a large and growing store network and ambitious plans for the future, we’re continuing to change the game in retail.
Why Join Us
- Competitive hourly rate + sales commission
- Flexible working hours to fit around your lifestyle
- Monthly group rewards and recognition
- Uniform discount and 20% discount across Frasers Group brands
- Discounted gym membership
- Career development opportunities, including nationally recognised qualifications and internal training programmes
- A fast-paced, supportive team environment
Pay rates and benefits may vary depending on age and location.
Job Description
As a Casual Sales Assistant, you’ll play a key role in delivering a high-energy, customer-focused experience on every shift. You’ll support customers on the shop floor, maintain excellent store standards, and contribute to driving sales performance all while developing valuable retail skills in a fast-moving environment.
- Engage with every customer to deliver outstanding service
- Use product knowledge to provide tailored recommendations
- Actively contribute to achieving and exceeding store targets
- Maintain store presentation through stock replenishment and organisation
- Support visual merchandising standards in line with the Sports Direct brand
Operational Support
- Assist with deliveries and stock processing
- Ensure pricing is accurate and up to date
- Support stock counts and inventory accuracy
Qualifications
- Customer-focused with a passion for retail
- Confident, friendly, and a strong communicator
- Flexible and adaptable to business needs
- Driven to achieve goals and contribute to team success
- Proud to represent the Sports Direct brand and values
- Available to work a range of shifts, including evenings, weekends, and holidays
Your Development
From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Team Leader programmes and nationally recognised qualifications, supporting your growth within Sports Direct and the wider Frasers Group.
Additional Information
Our Values
- Think Without Limits– Move fast, be bold, and bring the team with you
- Own It and Back Yourself– Take responsibility, master the basics, and drive results
- Be Relevant– Stay connected to our people, our partners, and the planet
Due to high levels of interest, vacancies may close early. We recommend applying as soon as possible.
(TEMPLATE 2025-26) Casual Sales Assistant - Sports Direct employer: Sports Direct
Contact Detail:
Sports Direct Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land (TEMPLATE 2025-26) Casual Sales Assistant - Sports Direct
✨Tip Number 1
Get to know the Sports Direct brand inside out! Familiarise yourself with their products and values. This way, when you walk into that interview, you can show off your knowledge and passion for retail, making you stand out from the crowd.
✨Tip Number 2
Practice your customer service skills! Think about how you would engage with customers on the shop floor. Role-play scenarios with friends or family to boost your confidence in delivering that high-energy, customer-focused experience.
✨Tip Number 3
Network like a pro! Connect with current employees on social media or attend local events. This can give you insider tips on what it’s really like to work at Sports Direct and might even lead to a referral!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll have access to all the latest opportunities and updates directly from Sports Direct.
We think you need these skills to ace (TEMPLATE 2025-26) Casual Sales Assistant - Sports Direct
Some tips for your application 🫡
Show Your Passion for Retail: When writing your application, let us see your enthusiasm for retail shine through! Share any relevant experiences or skills that highlight your customer-focused attitude and love for the industry.
Tailor Your Application: Make sure to customise your application to match the job description. Use keywords from the listing, like 'customer-focused' and 'flexible', to show that you’re a perfect fit for the Casual Sales Assistant role.
Keep It Clear and Concise: We appreciate a straightforward application! Keep your language clear and to the point, making it easy for us to see why you’d be a great addition to our team at Sports Direct.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly and allows you to explore more about the opportunities we offer.
How to prepare for a job interview at Sports Direct
✨Know the Brand
Before your interview, take some time to research Sports Direct and the Frasers Group. Understand their values, mission, and what sets them apart in the retail industry. This knowledge will help you demonstrate your enthusiasm for the brand and show that you're a good fit.
✨Showcase Your Customer Service Skills
As a Casual Sales Assistant, customer service is key. Prepare examples from your past experiences where you've gone above and beyond for a customer. Highlight your ability to engage with customers and provide tailored recommendations, as this will resonate well with the interviewers.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess how you would handle specific situations on the shop floor. Think about times when you've had to deal with difficult customers or work under pressure. Practising these scenarios can help you articulate your thought process during the interview.
✨Dress the Part
While the role may involve wearing a uniform, it's important to present yourself well for the interview. Dress smartly and in a way that reflects the Sports Direct brand. This shows that you take the opportunity seriously and are ready to represent the company.