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For Companies At a Glance
- Tasks: Drive sales, provide product knowledge, and maintain store standards.
- Company: Join Sports Direct, a leading retail brand passionate about sports and customer service.
- Benefits: Enjoy career development opportunities and an in-store induction programme.
- Why this job: Be part of a dynamic team that values your success and supports your growth.
- Qualifications: Customer-focused, adaptable, strong communication skills, and a passion for achieving goals.
- Other info: Flexible hours with no guaranteed work; apply early as the vacancy may close quickly.
Job Description
As a Casual Sales Assistant, you’ll play a key role in delivering a high-energy, customer-focused experience on every shift. You’ll support customers on the shop floor, maintain excellent store standards, and contribute to driving sales performance all while developing valuable retail skills in a fast-moving environment.
Sales & Customer Service
- Engage with every customer to deliver outstanding service
- Use product knowledge to provide tailored recommendations
- Actively contribute to achieving and exceeding store targets
Visual Merchandising & Standards
- Maintain store presentation through stock replenishment and organisation
- Support visual merchandising standards in line with the Sports Direct brand
Operational Support
- Assist with deliveries and stock processing
- Ensure pricing is accurate and up to date
- Support stock counts and inventory accuracy
Qualifications
- Customer-focused with a passion for retail
- Confident, friendly, and a strong communicator
- Flexible and adaptable to business needs
- Driven to achieve goals and contribute to team success
- Proud to represent the Sports Direct brand and values
- Available to work a range of shifts, including evenings, weekends, and holidays
Your Development
From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Team Leader programmes and nationally recognised qualifications, supporting your growth within Sports Direct and the wider Frasers Group.
Additional Information
Our Values
- Think Without Limits – Move fast, be bold, and bring the team with you
- Own It and Back Yourself – Take responsibility, master the basics, and drive results
- Be Relevant – Stay connected to our people, our partners, and the planet
Due to high levels of interest, vacancies may close early. We recommend applying as soon as possible.
Casual Sales Assistant employer: Sports Direct
Contact Detail:
Sports Direct Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Casual Sales Assistant
✨Tip Number 1
Familiarise yourself with the Sports Direct brand and its products. Understanding their offerings will help you engage customers effectively and demonstrate your passion for retail during the interview.
✨Tip Number 2
Showcase your customer service skills by preparing examples of how you've provided excellent service in previous roles. This will highlight your ability to drive sales and enhance the customer journey.
✨Tip Number 3
Be ready to discuss your adaptability and flexibility in a fast-paced retail environment. Think of specific situations where you've successfully managed change or handled unexpected challenges.
✨Tip Number 4
Demonstrate your strong communication skills by engaging with the interviewers confidently. Practice articulating your thoughts clearly, as this will reflect your outgoing personality and fit with the team culture.
We think you need these skills to ace Casual Sales Assistant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail and customer service. Emphasise any previous roles where you drove sales or provided excellent customer journeys, as these are key aspects of the Casual Sales Assistant role.
Craft a Strong Cover Letter: In your cover letter, express your passion for retail and how it aligns with Sports Direct's values. Mention specific examples of how you've contributed to sales targets or enhanced customer experiences in past positions.
Showcase Your Skills: Clearly outline your strong communication skills and adaptability in your application. Provide examples of situations where you've successfully worked in a team or handled challenging customer interactions.
Highlight Your Understanding of Visual Merchandising: Since visual merchandising is important for this role, mention any experience you have in maintaining store standards or implementing merchandising strategies that align with brand values.
How to prepare for a job interview at Sports Direct
✨Show Your Passion for Retail
Make sure to express your enthusiasm for retail during the interview. Share specific examples of how you've provided excellent customer service in the past and how you can contribute to driving sales at Sports Direct.
✨Demonstrate Product Knowledge
Familiarise yourself with the products offered by Sports Direct. Be prepared to discuss your favourite sports brands or products and how you would communicate their benefits to customers.
✨Emphasise Teamwork and Adaptability
Highlight your ability to work well in a team and adapt to changing situations. Provide examples of how you've successfully collaborated with others in previous roles, especially in fast-paced environments.
✨Prepare Questions About Development Opportunities
Show your interest in growth by asking about the career advancement opportunities available at Sports Direct. This demonstrates that you're not just looking for a job, but are also invested in your long-term development within the company.
