Assistant Store Manager

Assistant Store Manager

Ashford Full-Time 24120 - 32161 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the team, ensure top-notch customer experience, and drive store performance.
  • Company: Join Sports Direct, a dynamic retail leader committed to values and customer satisfaction.
  • Benefits: Enjoy competitive salary, bonuses, discounts, and extensive development opportunities.
  • Why this job: Be part of a vibrant culture that values growth, teamwork, and making an impact.
  • Qualifications: Recent management experience and a passion for retail are essential.
  • Other info: Flexible career advancement through various training courses and support.

The predicted salary is between 24120 - 32161 £ per year.

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At Sports Direct we need our leaders to live and breathe our company values,

Think without limits – Think fast, fearlessly, and take the team with you.

Own it and back yourself – Own the basics, own your role, and own the results.

Be relevant – Relevant to our people, our partners, and the planet.

We want you to bring your skill and passion for retail to constantly evolve how we deliver for our customer; you’ll do this by making a positive impact in the following areas:

  • Assist and deputise for the Store Manager in leading the team and maintaining standards
  • Be a role model for the delivery of a world-class customer experience and train your team to deliver this consistently
  • Create an engaging working environment for colleagues
  • Develop the best team possible by planning succession strategies
  • Providing on the spot feedback, and celebrating success
  • You will support in delivering meticulous store presentation taking pride in implementing visual merchandising standards that align with the Sports Direct Brand

Sales and Operations

  • You will be fundamental in achieving results and going beyond set goals, driving store performance to its maximum potential.
  • Lead the team to ensure they are efficient in always following best practice to support the delivery of commercial goals and brand knowledge.

We are committed to developing our people, to help you in reaching personal and commercial goals, we will support you via our people development offering. Colleagues have continuous support through our learning and development function where we offer a variety of career advancing opportunities beginning the journey with our Frasers induction and then continuous development is offered through a range of courses.

Job Description

At Sports Direct we need our leaders to live and breathe our company values,

Think without limits – Think fast, fearlessly, and take the team with you.

Own it and back yourself – Own the basics, own your role, and own the results.

Be relevant – Relevant to our people, our partners, and the planet.

We want you to bring your skill and passion for retail to constantly evolve how we deliver for our customer; you’ll do this by making a positive impact in the following areas:

Team Leadership & Management

  • Assist and deputise for the Store Manager in leading the team and maintaining standards
  • Be a role model for the delivery of a world-class customer experience and train your team to deliver this consistently
  • Create an engaging working environment for colleagues
  • Develop the best team possible by planning succession strategies
  • Providing on the spot feedback, and celebrating success

Visual Merchandising

  • You will support in delivering meticulous store presentation taking pride in implementing visual merchandising standards that align with the Sports Direct Brand

Sales and Operations

  • You will be fundamental in achieving results and going beyond set goals, driving store performance to its maximum potential.
  • Lead the team to ensure they are efficient in always following best practice to support the delivery of commercial goals and brand knowledge.

Your development

We are committed to developing our people, to help you in reaching personal and commercial goals, we will support you via our people development offering. Colleagues have continuous support through our learning and development function where we offer a variety of career advancing opportunities beginning the journey with our Frasers induction and then continuous development is offered through a range of courses.

Your Profile:

  • Recent management experience
  • Passion for retail and people
  • Confident leader who can motivate and challenge others to deliver
  • Data led and target driven
  • Detail orientated
  • Ability to communicate at all levels
  • A desire and hunger to be the best
  • Promote the Sports Direct values and our culture to internal and external parties

The Rewards:

  • Salary £32,161 per annum
  • Monthly Quarterly and Bi-annual Bonuses
  • Commission led bonuses across a wide range of products
  • Monthly Group Rewards and Recognition
  • Long Service awards
  • We offer a wide range of Development Courses with National Qualifications
  • 28 Days Holiday
  • 40% Instore Uniform Discount
  • Discounted Gym membership
  • Group Wide 20% Discount across all Frasers Group brands

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Assistant Store Manager employer: Sports Direct

At Sports Direct, we pride ourselves on fostering a dynamic and inclusive work environment where our leaders are empowered to think creatively and drive results. With a strong commitment to employee development, we offer extensive training opportunities and career advancement pathways, ensuring that every team member can thrive and make a meaningful impact. Located in a vibrant retail setting, our culture encourages collaboration and celebrates success, making Sports Direct an exceptional place to grow your career in retail management.
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Contact Detail:

Sports Direct Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Assistant Store Manager

✨Tip Number 1

Familiarise yourself with Sports Direct's company values and culture. During your interactions, whether in interviews or networking, demonstrate how your personal values align with theirs. This will show that you are not just a fit for the role, but also for the company.

✨Tip Number 2

Highlight your leadership experience by sharing specific examples of how you've motivated teams in previous roles. Use metrics to showcase your success in driving performance and achieving targets, as this aligns with their focus on results.

✨Tip Number 3

Prepare to discuss your approach to visual merchandising and store presentation. Bring ideas on how you can enhance the customer experience through effective merchandising strategies, as this is a key responsibility of the Assistant Store Manager role.

✨Tip Number 4

Network with current or former employees of Sports Direct to gain insights into the company culture and expectations. This can provide you with valuable information to tailor your discussions during the application process and demonstrate your genuine interest in the role.

We think you need these skills to ace Assistant Store Manager

Team Leadership
Customer Service Excellence
Visual Merchandising
Sales Performance Management
Communication Skills
Motivational Skills
Detail Orientation
Data-Driven Decision Making
Succession Planning
Training and Development
Problem-Solving Skills
Adaptability
Passion for Retail
Commercial Awareness

Some tips for your application 🫡

Understand the Company Values: Before applying, take some time to understand Sports Direct's core values. Reflect these values in your application by demonstrating how you think without limits, own your role, and remain relevant to the team and customers.

Tailor Your CV: Make sure your CV highlights your recent management experience and passion for retail. Use specific examples that showcase your leadership skills and ability to motivate a team, as these are crucial for the Assistant Store Manager role.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the position and the company. Mention how you can contribute to creating an engaging working environment and achieving commercial goals, aligning your experiences with the job description.

Showcase Your Achievements: When detailing your previous roles, focus on quantifiable achievements. Highlight instances where you drove store performance or improved customer experience, as this will demonstrate your capability to meet and exceed set goals.

How to prepare for a job interview at Sports Direct

✨Embrace the Company Values

Before your interview, make sure you understand Sports Direct's core values: Think without limits, Own it and back yourself, and Be relevant. Prepare examples from your past experiences that demonstrate how you embody these values in your leadership style.

✨Showcase Your Leadership Skills

As an Assistant Store Manager, you'll need to lead a team effectively. Be ready to discuss your management experience, focusing on how you've motivated teams, provided feedback, and celebrated successes. Highlight specific instances where your leadership made a positive impact.

✨Prepare for Customer Experience Questions

Since delivering a world-class customer experience is crucial, think of scenarios where you've enhanced customer satisfaction. Be prepared to explain how you would train your team to maintain high standards and create an engaging environment for both customers and colleagues.

✨Demonstrate Your Data-Driven Approach

Sports Direct values data-led decision-making. Be ready to discuss how you've used data to drive sales or improve store performance in previous roles. This could include examples of setting targets, analysing results, and implementing strategies based on your findings.

Assistant Store Manager
Sports Direct
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  • Assistant Store Manager

    Ashford
    Full-Time
    24120 - 32161 £ / year (est.)

    Application deadline: 2027-09-04

  • S

    Sports Direct

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