Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead store operations, coach teams, and drive performance to meet KPIs.
- Company: Join a dynamic retail leader focused on growth and development.
- Benefits: Competitive salary, career progression, and a supportive work environment.
- Why this job: Make a real impact by inspiring teams and driving store success.
- Qualifications: Strong leadership skills and retail experience preferred.
- Other info: Exciting opportunities for personal and professional growth in a fast-paced environment.
The predicted salary is between 42000 - 60000 £ per year.
Operations
- Oversee store operations and ensure stores deliver to expectation on all KPIs.
- Coach and advise store teams with planning workload effectively.
- Use visit checklists to observe store performance and hold managers accountable for underperformance, providing support and feedback for improvements.
- Use business communication tools to oversee completion of tasks and ensure your team understand all key functions.
- Challenge and communicate improvements to store operations.
Controls
- Oversee wages and use reports to coach and advise teams to ensure wage controls are met on a weekly basis, ensuring store teams resolve any issues quickly and effectively.
- Oversee compliance with processing of payroll and exceptions, ensuring stores resolve issues and problem-solve effectively.
- Drive excellent performance on wage controls through detailed analysis and floor-based observations.
- Coach store teams to work within time frames set by the business and guide them with realistic expectations.
- Be organised and structured in own work, oversee store management daily structure and influence change.
Sales
- Understand business and customer expectations and ensure this is executed at store level.
- Observe service through store visits and use knowledge to coach managers on how to improve.
- Understand product features and benefits and coach store management on how to deliver a broad understanding to teams.
- Drive KPI targets and motivate store teams to deliver results.
- Analyse data and communicate with teams for improvement.
- Understand the retail industry, business challenges, competitors and customers, with a strong commercial awareness.
- Coach and guide store teams on how to interpret merchandising guidelines to the sales floor and strong commerciality and efficiency.
Development
- Identify internal and external talent and use development opportunities and performance management processes to drive exceptional performance.
- Be self-driven in own personal development.
- Plan for development and create clear succession plans for each store to encourage next generation and support business growth.
- Create an environment that encourages and rewards performance fairly and equitably.
- Plan for new stores, identify key players and movement of the team.
- Use knowledge of The Frasers Group structure, elevation strategy and initiatives to drive success in your region.
- Project manage new store openings and closures.
Leadership and Management
- Inspire the workforce and act as a role model to others.
- Develop, coach and motivate your team of Store Managers to achieve success, holding them accountable where appropriate.
- Take responsibility for your area and be accountable for any outcomes.
- Develop relationships with teams by way of regular visits, conference calls and day-to-day communications.
- Support your Regional Manager and contribute to the success of your region.
Area Manager -London employer: Sports Direct International
Contact Detail:
Sports Direct International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Manager -London
✨Tip Number 1
Get to know the company inside out! Research their values, culture, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to the role. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your skills effectively.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the position. Plus, it keeps you on their radar!
We think you need these skills to ace Area Manager -London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Area Manager role. Highlight your experience in overseeing operations, coaching teams, and driving performance. We want to see how your skills align with our expectations!
Showcase Your Leadership Skills: In your application, emphasise your ability to inspire and motivate teams. Share examples of how you've developed talent and driven results in previous roles. We love seeing candidates who can lead by example!
Be Data-Driven: Since the role involves analysing data and KPIs, include any relevant experience you have with data analysis or performance metrics. Show us how you've used data to make informed decisions and improve store operations.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Sports Direct International
✨Know Your KPIs
Before the interview, make sure you understand the key performance indicators (KPIs) relevant to the Area Manager role. Be ready to discuss how you've successfully managed KPIs in previous positions and how you plan to drive performance in stores.
✨Showcase Your Coaching Skills
Prepare examples of how you've coached and developed teams in the past. Highlight specific instances where your guidance led to improved performance or resolved issues effectively. This will demonstrate your ability to inspire and lead store managers.
✨Understand the Business Landscape
Familiarise yourself with the retail industry, including current trends and challenges. Be prepared to discuss how you would address these challenges and leverage opportunities for growth within the Frasers Group structure.
✨Be Organised and Structured
During the interview, convey your organisational skills by discussing how you manage your workload and oversee store operations. Share your strategies for maintaining structure and accountability within your team, as this is crucial for the role.
