Sales Enablement Lead

Founded in 2001, Sportradar is a global leader in sports technology, trusted by federations, media organisations and betting operators across more than 20 countries. We sit at the intersection of sport, data and technology, and we are one of the reasons the modern sports industry works the way it does. Every match, every moment, every data point. We capture it, structure it, and turn it into products our clients build their businesses on.

This role exists for someone hungry to sharpen how we sell it and turn it into revenue, faster and more consistently, across every region.

Why this Role

• You will own enablement across the full commercial funnel: SDRs, Sales Executives and Account Managers, in four regions.
• You will work at the intersection of coaching, data and AI, using all three as core inputs rather than bolt-ons.
• You will be measured on revenue impact, and you will have the mandate and the leadership backing to work that way.

THE CHALLENGE

This is a role for a builder. Our revenue organization spans EMEA, APAC, North America and LATAM, sells across more than ten distinct product lines, and is scaling fast. Enablement here already has foundations to work from. What it needs now is someone to take it into its next chapter and match the pace the commercial organization is moving at.

You will shape what enablement means at Sportradar: the methodology, the frameworks, and the metrics it is held to. Enablement earns its seat at the commercial table by proving incremental revenue. We want someone who can show that a sharper discovery framework lifted opportunity-to-close rates by a measurable margin, that a coaching programme moved average deal size, that a redesigned ramp brought forward first revenue by weeks.

That responsibility runs the full length of the funnel. SDRs generating first conversations, Sales Executives running complex multi-stakeholder deals, Account Managers protecting and expanding existing revenue. Each needs a different intervention, and each moves a different metric. We are looking for someone who understands where the highest leverage sits at every stage, and who can build for a first-week SDR and a fifteen-year enterprise seller in the same quarter.

We are benchmarking against the best go-to-market enablement functions in SaaS, and we want someone who knows what that standard looks like because they have worked inside it.

What You Will Own

• Sales methodology: Own, embed and govern a common commercial language across every region and product line: qualification, discovery, value framing, multi-threading, and commercial negotiation.
• Data and diagnosis: Own the answer to the question: what is actually working, and what is not. Use CRM data, win and loss analysis, conversation intelligence and funnel performance to locate where deals slow down.
• AI native delivery: Treat AI as core infrastructure rather than a side project. Drive adoption across the commercial team and use AI to capture and interpret the data.
• Manager partnership: Work directly with front-line managers to design curated, specialist enablement for their teams, territories and segments.
• Onboarding and ramp: Build role-specific ramp paths for every commercial profile that get new hires productive faster and prove the improvement with evidence rather than sentiment.
• Commercial launches and change: Lead the enablement workstream for transformation, new product introduction and go-to-market shifts.