Senior Director, Sales Development
Senior Director, Sales Development

Senior Director, Sales Development

London Full-Time 43200 - 72000 Β£ / year (est.) Home office (partial)
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Sportradar

At a Glance

  • Tasks: Lead and scale a dynamic Sales Development team to drive revenue growth.
  • Company: Join Sportradar, the top sports tech company powering 1,700+ clients globally.
  • Benefits: Enjoy flexible work options, competitive pay, and a collaborative culture.
  • Why this job: Make a real impact in a fast-paced environment at the forefront of sports technology.
  • Qualifications: 7+ years in B2B SaaS sales, with leadership experience in Sales Development.
  • Other info: Diversity is celebrated here; we encourage all qualified applicants to apply!

The predicted salary is between 43200 - 72000 Β£ per year.

This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.

Company Description

We\’re the world\’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.

Job Description

ABOUT US :

At Sportradar, our global sales organisation empowers, elevates and exceeds. We are a highly passionate and driven group that values client centricity, accountability, teamwork and integrity. Our sales professionals are experts in their field, dedicated to delivering exceptional results and fostering long-term client relationships. We offer a supportive environment where you can grow your career and make a real difference.

We are seeking an experienced and driven Senior Director Sales Development to lead our global Sales Development function. In this high-impact leadership role, you will be responsible for building and scaling a world-class SDR organization that fuels our revenue growth engine. You will initially lead a team of 4 Sales Development Representatives (SDRs), with the mandate to optimize pipeline generation, improve lead qualification processes, and support go-to-market strategies in key regions.

THE CHALLENGE :

  • Strategic Leadership : Develop and execute the vision, strategy, and operational plan for Sportradar\’s Sales Development team.
  • Team Management : Lead, coach, and grow a team of 4 high-performing SDRs across various geographies and verticals.
  • Pipeline Generation : Own top-of-funnel performance metrics, ensuring a healthy pipeline of qualified opportunities for our sales organization.
  • Process Optimization : Define and implement scalable outbound and inbound lead development workflows, including tools, messaging frameworks, and KPIs.
  • Tool Evaluation and Implementation : Identify, assess, and implement the right (AI-) tools and platforms to improve SDR productivity, personalization, targeting, and efficiency.
  • Collaboration : Partner closely with Marketing, Product, and Sales to align on ideal customer profiles, campaign targeting, and lead handoff processes.
  • Recruitment & Development : Attract, hire, onboard, and continuously develop SDR talent to support future growth.
  • Analytics & Reporting : Monitor SDR metrics and deliver regular performance reporting and insights to executive stakeholders.

ABOUT YOU :

  • 7+ years of experience in B2B SaaS or technology sales, with at least 3 years in a Sales Development or SDR leadership role.
  • Proven success in building and scaling SDR/BDR teams, ideally in a global or multi-region context.
  • Strong understanding of outbound sales development, lead scoring, CRM systems (e.g., Salesforce), and engagement tools
  • Excellent leadership, coaching, and communication skills with a track record of building high-performance teams.
  • Data-driven and process-oriented, with a passion for optimizing pipeline efficiency and conversion rates.
  • Experience in or passion for the sports, data, or media industries is a strong plus.

OUR OFFER :

  • The opportunity to shape the growth engine of one of the most exciting companies in global sports tech.
  • A collaborative, entrepreneurial environment with significant room for impact and ownership.
  • Competitive compensation package and performance-based incentives.
  • Flexible work environment and global team culture.

OUR RECRUITMENT PROCESS :

  • Initial Screening: A quick chat with our Talent Acquisition Partner to understand your background and expectations.
  • Two Technical Interviews: Meet with the Technical team and later with the Hiring Manager to dive into your solution, as also discuss team fit.
  • Onsite Interview: Meet with the local team and take a tour of our office for a final meet-and-greet.
  • Finals Steps: Receive feedback and, if successful, an offer!

Qualifications

Additional Information

At Sportradar, we celebrate our diverse group of hardworking employees. Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time. If you\’re willing to learn and grow with us, we invite you to join our team!

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Senior Director, Sales Development employer: Sportradar

At Sportradar, we pride ourselves on being a world leader in sports technology, offering a dynamic and inclusive work environment that fosters growth and innovation. Our collaborative culture empowers employees to make a significant impact while enjoying competitive compensation and flexible working arrangements. Join us to lead a passionate team dedicated to transforming the sports, media, and betting industries, and take advantage of unparalleled opportunities for professional development in a global setting.
Sportradar

Contact Detail:

Sportradar Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Senior Director, Sales Development

✨Tip Number 1

Familiarise yourself with Sportradar's products and services. Understanding the sports technology landscape and how our solutions benefit clients will help you articulate your vision for the Sales Development team during interviews.

✨Tip Number 2

Network with current or former employees of Sportradar on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations, which you can leverage in your discussions.

✨Tip Number 3

Prepare to discuss specific metrics and strategies you've implemented in previous roles that led to successful pipeline generation and team performance. Highlighting your data-driven approach will resonate well with the leadership focus of this role.

✨Tip Number 4

Showcase your passion for sports and technology during the interview process. Sharing personal anecdotes or experiences related to these industries can help demonstrate your enthusiasm and fit for the role at Sportradar.

We think you need these skills to ace Senior Director, Sales Development

Strategic Leadership
Team Management
Pipeline Generation
Process Optimization
Tool Evaluation and Implementation
Collaboration
Recruitment & Development
Analytics & Reporting
B2B SaaS Sales Experience
Sales Development Leadership
CRM Systems Proficiency (e.g., Salesforce)
Data-Driven Decision Making
Coaching and Mentoring Skills
Excellent Communication Skills
Understanding of Outbound Sales Development
Passion for Sports, Data, or Media Industries

Some tips for your application 🫑

Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS or technology sales, particularly any leadership roles in Sales Development. Use specific metrics to demonstrate your success in building and scaling teams.

Craft a Compelling Cover Letter: In your cover letter, express your passion for sports technology and how your background aligns with Sportradar's mission. Highlight your strategic leadership skills and provide examples of how you've optimised pipeline generation in previous roles.

Showcase Leadership Experience: Emphasise your experience in leading and developing high-performing teams. Include details about your coaching style and how you've fostered a collaborative environment in past positions.

Prepare for Interviews: Research Sportradar thoroughly and be ready to discuss how you would approach the challenges outlined in the job description. Prepare examples of your data-driven decision-making and process optimisation strategies.

How to prepare for a job interview at Sportradar

✨Showcase Your Leadership Experience

As a Senior Director, you'll need to demonstrate your ability to lead and develop teams. Prepare specific examples of how you've successfully built and scaled SDR teams in the past, focusing on your leadership style and the results achieved.

✨Understand the Sports Tech Landscape

Familiarise yourself with the sports technology industry and Sportradar's position within it. Be ready to discuss current trends, challenges, and opportunities in the sector, as well as how your experience aligns with their goals.

✨Prepare for Technical Questions

Expect to dive deep into your knowledge of CRM systems, lead scoring, and sales development processes. Brush up on tools like Salesforce and be prepared to discuss how you've used data to optimise pipeline efficiency.

✨Demonstrate Collaboration Skills

Sportradar values teamwork across departments. Be prepared to share examples of how you've successfully collaborated with marketing, product, and sales teams to achieve common goals and improve lead handoff processes.

Senior Director, Sales Development
Sportradar
Location: London
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