At a Glance
- Tasks: Sell sports data and media tech to engage fans and boost business.
- Company: Join the world's leading sports technology company with a vibrant culture.
- Benefits: Competitive salary, commission, medical insurance, and generous holiday allowance.
- Other info: Hybrid working model with a focus on collaboration and team spirit.
- Why this job: Make an impact in sports and media while building valuable relationships.
- Qualifications: 2+ years in B2B sales, ideally in SaaS or media tech.
The predicted salary is between 33075 - 40425 £ per year.
Company Description
We’re the world’s leading sports technology company, at the intersection between sports, media, and betting.
More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.
Job Description
We are looking for a motivated and organised Account Executive to sell our sports data, media technology, and fan engagement solutions to broadcasters, publishers, federations, content owners, and technology companies, websites, and apps that use sports data to engage fans, monetise content, or build better products.
You will own a full new business pipeline of small-to-medium business (SMB) and mid-market accounts, while also developing larger, strategic new-logo opportunities.
You will work closely with Solutions Consultants, Product, Partnerships, and Legal to take deals from first conversation to signed contract.
This role suits someone who thrives on structure, enjoys a healthy pipeline, and is comfortable moving between fast-paced deals and longer-term enterprise opportunities.
THE CHALLENGE
- Pipeline Generation and Prospecting
- Build and maintain a qualified new business pipeline through outbound prospecting, referrals, partner introductions, and inbound lead follow-up.
- Research target accounts and map key stakeholders across commercial, technical, and content functions.
- Set and track weekly and monthly activity targets in CRM.
- Full-Cycle Sales Management
- Own the sales cycle from discovery through proposal, negotiation, and close for SMB and mid-market deals.
- Run structured discovery to qualify opportunities and uncover business needs, budgets, decision processes, and timelines.
- Lead commercial negotiations, including pricing, licensing terms, and contract structure, with support from Legal and Finance.
- Strategic Opportunity Development
- Identify and develop larger, multi-product new-logo opportunities with broadcasters, publishers, federations, content owners, and technology companies.
- Build executive-level relationships and multi-threaded engagement across prospective customer organisations.
- Develop targeted account plans that move opportunities from first contact to signed contract.
- Forecasting and Reporting
- Maintain accurate, up-to-date deal records and forecast categories in CRM
- Provide reliable monthly, quarterly, and annual new business revenue forecasts to leadership.
- Analyse win/loss data and pipeline trends to refine approach and identify gaps.
- Cross-Functional Collaboration and Market Insight
- Feed market intelligence on competitors, pricing, and customer needs back to Product and Marketing.
- Represent the company at industry events, sports conferences, and trade shows in your region (UK, Europe, or US).
- 2+ years of full-cycle B2B sales experience, ideally in Saa S, data, media technology, or sports and media.
- A consistent record of meeting or exceeding quota.
ABOUT YOU
- Proven experience managing medium-complexity sales cycles (typically 1 to 6 months) with multiple stakeholders.
- Strong working knowledge of sales methodologies such as MEDDPICC, SPIN, Challenger, or Sandler, and the ability to apply them in practice.
- Demonstrable forecasting discipline, with a track record of accurate pipeline and close-date management.
- Confident CRM user (Salesforce or Hub Spot) who keeps data clean and current.
- Highly organised, with strong time management and the ability to manage multiple deals at different stages.
- Proffesional written and verbal communication, and comfort presenting to senior stakeholders.
- Able to work a 4-day-per-week office-based hybrid model in London
Desirable
- Experience in sports, media, broadcasting, publishing, or gaming ecosystems.
- Familiarity with data licensing, API-based products, or content rights.
- Experience selling to sports federations, leagues, or rights holders.
- Commercial awareness of global media landscape.
- Additional European language skills are a strong advantage for the London role.
OUR OFFER
- Competitive base salary plus well-structured variable commission
- Retirement plan: pension with employer contributions
- Private medical and dental insurance programs
- Generous holiday allowance and public holidays
- Access to live sports events and industry networks
- Hybrid working with 4 office days per week and a collaborative team environment
While we appreciate the flexibility and benefits of working from home, we strongly believe that coming together in person fosters stronger connections, encourages collaboration, and drives innovation—both as individuals and as a company.
The energy, shared ideas, and team support we experience in the office strengthen the foundation of our success and culture.
For this reason, we are an office-first business operating on a fully on-site model, with team members working in the office four days a week to build relationships, exchange ideas, and grow together.
Certain exemptions may apply depending on location — your local point of contact can provide further details.
Additional Information
At Sportradar, we celebrate our diverse group of hardworking employees.
Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time.
If you’re willing to learn and grow with us, we invite you to join our team!
Sales Executive, Media in London employer: SportRadar
Sportradar is an excellent employer that fosters a dynamic and innovative work culture, perfect for those passionate about data and sports. With a hybrid work model, employees enjoy flexibility while benefiting from continuous professional development opportunities, ensuring growth in their careers. Joining our team means being part of a fast-paced environment where your contributions directly impact the commercial and operational success of the company.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Executive, Media in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Executive, Media at SportRadar, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including SportRadar. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Executive, Media. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Executive, Media in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for SportRadar:When writing your cover letter, make sure to tailor your message specifically for SportRadar. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at SportRadar
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show SportRadar that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show SportRadar that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with SportRadar’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
