At a Glance
- Tasks: Identify and engage potential clients to drive revenue growth in a fast-paced environment.
- Company: Join the world’s leading sports technology company at the intersection of sports, media, and betting.
- Benefits: Competitive pay, performance incentives, flexible work, and clear career progression.
- Other info: Collaborative culture with global exposure and opportunities for personal growth.
- Why this job: Be the first point of contact for clients and shape their understanding of our value.
- Qualifications: 1-3 years in B2B sales, strong communication skills, and a passion for sports or media.
The predicted salary is between 28800 - 43200 £ per year.
We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.
At Sportradar, our global sales organisation empowers, elevates and exceeds. We are a passionate and driven team that values client centricity, accountability, teamwork, and integrity. As a Sales Development Representative (SDR), you will play a critical role in fueling our revenue growth by identifying and qualifying new business opportunities. You’ll be the first point of contact for potential clients, helping to shape their understanding of Sportradar’s value proposition. This role is ideal for a motivated self-starter who thrives in a fast-paced environment and is eager to grow within a global sales organisation.
Key Responsibilities
- Lead Generation: Identify and engage potential clients through outbound prospecting (email, phone, LinkedIn) and inbound lead follow-up.
- Qualification: Assess prospect fit based on Sportradar’s ideal customer profiles and qualify leads for handoff to the sales team.
- Collaboration: Work closely with Marketing and Sales to align messaging, campaigns, and outreach strategies.
- CRM Management: Maintain accurate records of interactions and lead status in Salesforce.
- Performance Tracking: Meet and exceed KPIs related to outreach volume, conversion rates, and pipeline contribution.
- Continuous Learning: Stay up to date on Sportradar’s products, industry trends, and competitive landscape to effectively communicate value to prospects.
Requirements
- 1–3 years of experience in B2B sales, business development, or a related role (preferably in SaaS, tech, or media).
- Strong communication skills—both written and verbal—with the ability to engage and influence.
- Familiarity with CRM systems (e.g., Salesforce) and sales engagement tools.
- Self-motivated, goal-oriented, and comfortable working independently and as part of a team.
- Passion for sports, data, or media is a strong plus.
- Fluency in English; additional languages are a bonus.
What We Offer
- The opportunity to contribute to the growth engine of a global sports tech leader.
- A collaborative and entrepreneurial team culture.
- Competitive compensation and performance-based incentives.
- Flexible work environment and global exposure.
- Clear career path into senior SDR, account executive, or other commercial roles.
If you think you’re up to the challenge, come and help us to grow, innovate and develop!
Make the team: Join us and shape your future as well as ours!
Sales Development Representative (SDR) employer: Sportradar AG
At Sportradar, we pride ourselves on being a leading employer in the sports technology sector, offering a dynamic and collaborative work culture that fosters innovation and growth. Our Sales Development Representatives benefit from competitive compensation, flexible working arrangements, and clear career progression opportunities within a global organisation that values teamwork and integrity. Join us to be part of a passionate team that is shaping the future of sports, media, and betting.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative (SDR)
✨Tip Number 1
Get to know the company inside out! Research Sportradar’s products, values, and recent news. This will help you tailor your conversations and show genuine interest when you reach out to potential clients.
✨Tip Number 2
Leverage LinkedIn like a pro! Connect with industry professionals and engage with their content. It’s a great way to build relationships and get noticed in the sports tech community.
✨Tip Number 3
Practice your pitch! Whether it’s over the phone or in person, being able to clearly communicate Sportradar’s value proposition is key. Role-play with friends or colleagues to refine your approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team!
We think you need these skills to ace Sales Development Representative (SDR)
Some tips for your application 🫡
Show Your Passion for Sports:When writing your application, let your love for sports shine through! We want to see how your enthusiasm aligns with our mission at Sportradar. Share any relevant experiences or interests that highlight your passion.
Tailor Your CV and Cover Letter:Don’t just send a generic CV! Make sure to tailor your application to the Sales Development Representative role. Highlight your B2B sales experience and how it relates to our industry. We appreciate candidates who take the time to connect their skills with what we do.
Be Clear and Concise:Keep your application clear and to the point. We’re busy folks, so make it easy for us to see why you’re a great fit. Use bullet points where possible and avoid long-winded explanations. Less is often more!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Sportradar AG
✨Know Your Stuff
Before the interview, make sure you’re well-versed in Sportradar’s products and services. Familiarise yourself with their value proposition and how they fit into the sports tech landscape. This will help you answer questions confidently and show your genuine interest in the company.
✨Practice Your Pitch
As an SDR, you'll need to engage potential clients effectively. Prepare a brief pitch about how you would introduce Sportradar to a prospect. Practising this will not only boost your confidence but also demonstrate your communication skills during the interview.
✨Showcase Your Sales Skills
Be ready to discuss your previous sales experiences, especially any lead generation or qualification successes. Use specific examples to illustrate how you’ve met or exceeded KPIs in past roles, as this aligns perfectly with what they’re looking for.
✨Ask Insightful Questions
Prepare thoughtful questions that show your understanding of the role and the industry. Inquire about the team dynamics, collaboration with marketing, or how success is measured in the SDR role. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
