Social Media Manager

Location: Montpellier, FR or London, UK - Hybrid. Regular collaboration with our team based in France.

Contract: Full-time, Permanent

Experience: 2–4 years in social media within a sport or outdoor

Start date: As soon as possible

About SportPursuit

SportPursuit (sportpursuit.com) is Europe's leading off-price destination for sports and outdoor enthusiasts. We partner with the world's best sporting brands to offer exclusive, time-limited deals of up to 70% off across cycling, running, skiing, watersports, and more. With a passionate community of over four million members, we are on a mission to help more people do more sport for less.

The Role

We are looking for a creative, data-driven Social Media Manager to own and grow SportPursuit's presence across all major social platforms. You will be the voice of the brand online - crafting compelling content, nurturing our community, and turning followers into loyal members. This is a hands‑on role that combines creative storytelling with sharp commercial thinking.

Key Responsibilities

• Plan, create, and publish high‑quality and engaging content across Instagram, TikTok, YouTube, Facebook, Linkedin, Strava etc tailored to each platform's format and audience.
• Develop thumb‑stopping short‑form video content (Reels, TikToks, YouTube Shorts) that showcases our deals, brand partners, and sporting lifestyle.
• Manage the social content calendar, ensuring consistent posting cadence and alignment with campaign and trading priorities.
• Source, brief, and collaborate with freelance content creators, photographers, and videographers when required.
• Write compelling copy, captions, and calls‑to‑action that reflect the SportPursuit tone of voice.
• Leverage AI content tools to scale content output and experiment with new creative formats, while maintaining brand quality and authenticity.

Strategy & Brand Alignment

• Develop and own the social media strategy, rooted in SportPursuit's brand values: accessibility, passion for sport, and outstanding value.
• Ensure all content aligns with the marketing strategy to support member acquisition, deal engagement, and retention.
• Collaborate with the Head of Marketing to integrate social into broader campaigns, product launches, and seasonal moments.
• Stay ahead of platform trends, algorithm changes, and competitor activity, proactively identifying opportunities to grow reach and engagement.

Performance & KPIs

• Own and report against key social KPIs including organic reach, follower growth, engagement rate, video views, link‑in‑bio click‑through, and community sentiment.
• Produce regular performance reports with actionable insights, presenting findings to the Marketing team and senior stakeholders.
• Conduct A/B testing on content formats, posting times, and messaging to continuously optimise performance.
• Work closely with the Performance Marketing team to develop and execute a paid boosting strategy.

Community & Partnerships

• Monitor and actively engage with our community - responding to comments, DMs, and mentions in a timely and on‑brand manner.
• Identify, negotiate, manage, and coordinate activations and manage relationships with micro‑ and macro‑influencers and brand ambassadors.
• Support brand partnership activity with our supplier network, coordinating co‑created content and giveaway campaigns.
• Represent the SportPursuit community internally, feeding audience insights back to Trading, Brand, and Product teams.

Requirements

• 2–4 years of hands‑on social media experience, ideally within a sport, outdoor or fitness.
• Proven track record of growing social accounts and hitting measurable KPIs.
• Expert working knowledge of Instagram, TikTok, and YouTube.
• Strong images and video creation and editing skills.
• Excellent written communication and copywriting skills in English.
• Practical experience using AI tools to support content creation.
• Working knowledge of paid social boosting.
• Analytical mindset - comfortable with native platform analytics.
• Highly organised with the ability to manage multiple projects simultaneously.
• A genuine passion for sport and an understanding of sporting culture.
• Experience managing influencer programmes and creator partnerships.
• Familiarity with social scheduling tools and social listening platforms.

Competitive salary, benchmarked to London market rates. Hybrid working - split between our London or Montpellier office and home, with occasional travel to our French team. Generous staff discount across SportPursuit and Private Sport Shop. Access to exclusive brand partner offers and kit. 25 days' annual leave plus bank holidays. A collaborative, sports‑obsessed team that cares deeply about doing great work. Real opportunity to shape the social media strategy for a category‑leading European brand.

Our Values

• We play as one team
• We push the boundaries
• We all make a difference
• We love to win together

SportPursuit is an equal opportunities employer. We celebrate diversity and are committed to building an inclusive environment where everyone can thrive.