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For Companies At a Glance
- Tasks: Lead marketing strategy, drive fan engagement, and oversee media communications for a professional sports club.
- Company: Join a progressive sports club in the Midlands at a pivotal moment in its development.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal and professional growth.
- Other info: Fast-paced, collaborative atmosphere with a focus on measurable results and supporter engagement.
- Why this job: Shape the future of a sports club while making a real impact on fan experiences.
- Qualifications: Proven marketing experience, strong leadership skills, and a passion for sports.
The predicted salary is between 50000 - 65000 £ per year.
A professional sports club in the Midlands is looking to appoint a Head of Marketing, Media & Communications at an exciting and pivotal moment in the club’s development. This is a senior, high-impact appointment within a progressive and ambitious sporting project. The successful candidate will have the opportunity to shape and lead the club’s marketing direction, overseeing media and communications output across all platforms at a time of real momentum.
The role is marketing-led in focus, with responsibility for driving revenue, fan engagement and brand growth, whilst ensuring that media and communications activity continues to evolve in alignment with the wider strategy of the organisation.
The Role
Reporting into senior leadership, the Head of Marketing will lead the development and delivery of a clear, effective and commercially focused marketing strategy across all areas of the club including ticketing, retail, commercial partnerships, hospitality and wider brand activity. You will take ownership of campaign planning and execution, ensuring all marketing initiatives are creative, data-led and aligned to commercial objectives. A strong emphasis will be placed on driving measurable growth in revenue, attendance and supporter engagement. Alongside this, you will oversee the club’s media and communications function, managing a small, dynamic in-house team of two direct reports. You will ensure content output is consistent, engaging and reflective of the club’s identity, maintaining high standards across digital, social and traditional media channels.
Key Responsibilities
- Lead and implement a comprehensive marketing strategy that supports all revenue streams and long-term growth objectives.
- Drive campaign planning and delivery across ticketing, retail, memberships, hospitality and commercial partnerships.
- Use data, insight and CRM systems to inform decision-making and continuously improve campaign performance.
- Oversee all digital marketing activity including paid campaigns, email marketing and website optimisation.
- Manage and develop the club’s media and communications output, ensuring consistency in messaging and brand tone of voice.
- Lead and support a lean media team, creating a high-performance and collaborative working environment.
- Work closely with commercial and senior leadership teams to maximise partnership activations and brand exposure.
- Ensure all supporter-facing communications are clear, engaging and aligned with the club’s values.
- Play an active role in enhancing the matchday experience through marketing and content initiatives.
Who We’re Looking For
We are seeking an experienced marketing professional with a strong track record of delivering impactful campaigns and driving measurable results. You will be commercially aware, creative and comfortable operating in a fast-paced, fan-driven sporting environment. You will bring proven leadership experience and the ability to manage and develop a small team, whilst remaining hands-on in delivering high-quality work. Strong communication skills are essential, alongside the ability to build effective relationships across an organisation and with external stakeholders. Experience within sport or a fan-driven environment would be highly advantageous, although we will equally consider candidates who can demonstrate a genuine passion for the industry and a clear understanding of supporter engagement. Above all, this role requires energy, ownership and a growth mindset aligned with a club that is continuing to develop both on and off the pitch.
Head of Marketing, Media & Communications employer: Sporting Jobs
Contact Detail:
Sporting Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing, Media & Communications
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports marketing scene. Attend events, join relevant groups on social media, and don’t be shy about reaching out to industry professionals for a chat. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and achievements. Use data to back up your success stories, and make sure it’s visually appealing. This will help you stand out when you’re meeting potential employers.
✨Tip Number 3
Prepare for interviews by researching the club thoroughly. Understand their brand, values, and recent campaigns. Be ready to discuss how you can contribute to their growth and fan engagement. Tailor your answers to show you’re the perfect fit for their vision!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect match for you. Plus, applying directly shows your enthusiasm and commitment to joining the team. Let’s get you that dream job!
We think you need these skills to ace Head of Marketing, Media & Communications
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in driving revenue and fan engagement, and don’t forget to showcase any previous work in sports or similar environments. We want to see how you can bring your unique flair to our club!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our vision. Be sure to mention specific campaigns you've led that resulted in measurable growth – we love numbers!
Showcase Your Creativity: In a marketing-led role, creativity is key! Include examples of innovative campaigns you've executed, especially those that drove engagement and brand growth. We’re looking for fresh ideas that can elevate our club’s marketing strategy.
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Sporting Jobs
✨Know Your Stuff
Before the interview, dive deep into the club's current marketing strategies and recent campaigns. Familiarise yourself with their brand identity and how they engage with fans. This will not only show your genuine interest but also allow you to suggest innovative ideas during the discussion.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight specific campaigns where your leadership made a measurable impact. This is crucial as the role involves managing a small team, so demonstrating your ability to inspire and drive results will set you apart.
✨Data-Driven Decision Making
Be ready to discuss how you've used data and insights to inform your marketing strategies. Bring examples of how you've improved campaign performance through analytics. This aligns perfectly with the club's focus on driving measurable growth in revenue and engagement.
✨Engage with Passion
Express your passion for sports and fan engagement during the interview. Share personal experiences that connect you to the industry. This will resonate well with the interviewers, as they are looking for someone who embodies the club's values and can enhance the supporter experience.