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- Tasks: Lead daily operations and ensure a safe, enjoyable environment for families at swim! venues.
- Company: Join the UK's leading premium learn-to-swim brand founded by Olympians.
- Benefits: Competitive salary, birthday off, instant wage access, and fully funded training.
- Why this job: Make a real impact in your community while developing your leadership skills.
- Qualifications: Experience in team management and customer service, ideally in leisure or hospitality.
- Other info: Bright, positive work environment with excellent career progression opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About swim! Founded by Olympians Becky Adlington OBE and Steve Parry MBE, swim! is the UK’s leading premium learn-to-swim brand. Our purpose-built, state-of-the-art venues are designed especially for families, safe, secure, and inspiring environments where children learn, grow, and have fun in the water. We’re proud of our people and our product, and high standards should run through everything we do. From the quality of our teaching to the way we support every swimmer and family as well as safe, clean, warm venues.
The Role
As an Assistant General Manager at swim!, you’ll be part of the management team at your venue to deliver an exceptional customer experience every day. You’ll support the operations, safety, and performance ensuring the centre runs smoothly, looks its best, and meets the highest standards of teaching, maintenance, and service. You’ll also play a key role in growing your local swim! community, connecting with families, schools, and local organisations. With your Team Leader by your side and mentoring and support from your General Manager, you’ll create a welcoming, efficient, and energetic environment that families love returning to.
What You’ll Do
- When on shift, lead the daily operations of your swim! venue, ensuring a safe, clean, and enjoyable environment for all customers.
- Motivate, coach, and support your team including Team Leader, Teachers and Operations Assistants to deliver a premium experience every day.
- Maintain the highest operational and safety standards, including responsibility for pool plant operations (training provided if required).
- Support with the daily input on staff rotas, schedules, and resources in line with the 3-week operating pattern.
- Take some ownership of the quality of the product, conducting monthly delivery observations on the teaching team and supporting new and experienced teachers through their career journey.
- Deliver hyperlocal community engagement helping to build relationships with schools, nurseries, and local groups to raise awareness and drive new sign-ups.
- Retain existing customers through high standards, quality lessons and customer service.
- Monitor and respond to customer feedback to continuously improve service quality.
- Support your General Manager on recruitment, onboarding, training, development and retention of new team members.
- Collaborate with colleagues across swim! centres across your region and swim@ venues to share good practice and deliver a great experience for every family.
About You
You’re an energetic, people-first individual who thrives in a fast-paced, customer-focused environment. You’re just as comfortable on the poolside as you are managing a team or chatting with local families. You take pride in high standards, enjoy building relationships, and love seeing the venue and team succeed.
Essential
- Experience managing a team, ideally in a leisure, hospitality, or customer-facing environment.
- Experience managing facilities, ideally leisure or pool operations.
- Confident communicator, both in-person and over the phone, with strong customer service skills.
- Passion for delivering premium experiences and building community connections.
- Capacity to work a 3-week rota (including some evenings/weekends).
Desirable
- Good leadership skills, able to coach, motivate, and inspire others.
- Knowledge of health & safety and safeguarding principles and policies.
- Pool Plant Operator qualification desirable (training provided if not yet held).
- Swimming Teacher qualification (training provided if not yet held).
- Sales experience, ideally in a customer-service environment.
Why Join swim!
- Competitive salary with bonus potential.
- Your birthday off, on us.
- Instant earned wage access, save as you earn and discount vouchers.
- Fully funded training and ongoing professional development.
- Bright, positive working environment in modern, purpose-built facilities.
- Discounts on lessons for family and friends.
- Recognition, rewards, and regular team events.
- Career progression opportunities from venue management to leadership, regional and central opportunities.
Assistant General Manager in Liverpool employer: Sporting House
Contact Detail:
Sporting House Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant General Manager in Liverpool
✨Tip Number 1
Get to know the company culture before your interview. Check out swim!'s social media and website to see how they engage with the community. This will help you connect better during your chat and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice your communication skills! As an Assistant General Manager, you'll need to be a confident communicator. Try role-playing common interview questions with a friend or family member to get comfortable expressing your thoughts clearly and confidently.
✨Tip Number 3
Show off your leadership experience! Think of specific examples where you've motivated a team or improved customer service. Swim! values high standards, so highlight how you've contributed to creating a positive environment in previous roles.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in showing your enthusiasm for the role. Plus, it keeps you fresh in their minds as they make their decision. And remember, apply through our website for the best chance!
We think you need these skills to ace Assistant General Manager in Liverpool
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for swimming and community engagement shine through. We want to see how much you care about delivering a premium experience and building relationships with families.
Tailor Your CV: Make sure your CV highlights relevant experience in managing teams and facilities. We love seeing how your past roles have prepared you for the Assistant General Manager position at swim!.
Be Personable: In your cover letter, don’t be afraid to show a bit of your personality. We’re looking for someone who’s energetic and people-focused, so let us know why you’d be a great fit for our team!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. It helps us keep track of applications and ensures you’re considered for the role as quickly as possible!
How to prepare for a job interview at Sporting House
✨Know the Brand Inside Out
Before your interview, make sure you understand swim!'s mission and values. Familiarise yourself with their approach to teaching and community engagement. This will help you demonstrate your passion for delivering premium experiences and show that you're a great fit for their culture.
✨Showcase Your Leadership Skills
As an Assistant General Manager, you'll be leading a team. Prepare examples of how you've motivated and supported teams in the past. Think about specific situations where you’ve coached someone to success or improved team performance, as this will highlight your ability to inspire others.
✨Prepare for Operational Questions
Expect questions about managing facilities and ensuring safety standards. Brush up on your knowledge of health and safety principles, and be ready to discuss how you would handle operational challenges at a leisure venue. This shows you’re proactive and ready to take ownership of the role.
✨Engage with Community Focus
swim! values community connections, so think about how you can contribute to building relationships with local families and organisations. Be prepared to share ideas on how to engage with schools and nurseries, as well as how to retain existing customers through exceptional service.
