At a Glance
- Tasks: Lead media and communications for a professional football club, shaping its voice and identity.
- Company: Ambitious football club in the North East with a focus on growth and supporter engagement.
- Benefits: Competitive salary, autonomy in role, and opportunity to influence club perception.
- Other info: Work closely with senior leadership and enjoy significant creative freedom.
- Why this job: Make a real impact in football by developing creative strategies and engaging with supporters.
- Qualifications: Experience in media or communications within sports, strong organisational skills, and a passion for football.
The predicted salary is between 50000 - 65000 £ per year.
Sporting Jobs are exclusively partnering with an ambitious professional football club in the North East to recruit a Head of Media & Communications. This is a senior appointment for a club that is investing heavily in its future and looking to strengthen how it communicates with supporters, commercial partners and the wider football industry.
We’re delighted to be leading the search for this opportunity, which offers the successful candidate the chance to shape the voice and identity of a proud football club with genuine ambition on and off the pitch. We’re looking for someone who understands football, knows what supporters want to see, appreciates the pressures that come with working in an elite sporting environment and is capable of delivering first-class communications across every area of the club.
Reporting into the senior leadership team, you’ll lead all aspects of media, communications and digital content, overseeing the club’s public profile while ensuring every piece of communication reflects its values, professionalism and ambitions. No two days will look the same. One week you’ll be delivering media operations around fixtures, managing press commitments and producing engaging digital content. The next you’ll be supporting commercial campaigns, developing long-term communications strategies or helping navigate high-profile announcements.
For someone who enjoys working in football and wants to make a genuine impact, this is a fantastic opportunity.
The Role
As Head of Media & Communications, you’ll be responsible for the club’s overall communications strategy, leading a high-performing media function across digital, broadcast, written and visual content. You’ll manage the day-to-day operation of the department whilst setting the long-term direction for how the club communicates internally and externally. Working closely with colleagues across football operations, commercial, academy and community programmes, you’ll ensure messaging remains consistent while finding new and creative ways to engage supporters and grow the club’s profile. The role combines strategic planning with hands-on delivery, making it ideal for someone equally comfortable developing communications strategies as they are filming training, managing media on a matchday or producing content at short notice.
Key Responsibilities
- Lead the club’s media and communications department, setting high standards across all output.
- Develop and deliver a communications strategy that supports both sporting and commercial objectives.
- Manage all media enquiries, interviews and press activity.
- Oversee the club’s social media channels, website and digital content.
- Produce engaging written, video and photographic content across multiple platforms.
- Lead all media operations on home and away matchdays.
- Support commercial partners through creative digital activations and branded content.
- Promote academy, women’s football and community programmes through consistent storytelling.
- Monitor digital performance and identify opportunities to grow audiences and engagement.
- Manage freelancers, photographers, videographers and external contributors.
- Advise senior leadership on communications strategy and reputation management.
About You
You’ll already have experience working within professional sport or another fast-moving communications environment and be confident leading both strategy and delivery. We’re looking for someone who combines creativity with organisation, understands the importance of relationships and enjoys working under pressure. You’ll ideally bring:
- Experience in media, communications or digital content within professional sport.
- Excellent written and verbal communication skills.
- Strong understanding of social media, digital content and audience engagement.
- Experience creating content across video, photography and written media.
- The confidence to build relationships with players, coaching staff, senior executives and external media.
- Excellent planning and organisational skills.
- A calm approach in high-pressure environments.
- A genuine passion for football and supporter engagement.
- Experience with Adobe Creative Suite, Premiere Pro, Photoshop, Canva or similar creative software would be advantageous, as would previous experience working within professional football.
Why Apply?
This is a rare opportunity to take ownership of an entire communications function within a professional football club. You’ll work alongside senior decision-makers, influence how the club is perceived by thousands of supporters and play an important role in its continued growth. The successful candidate will enjoy significant autonomy, the opportunity to build and develop the media operation and the chance to work in an environment where your ideas will have a visible impact.
Reference VAC-3066
Salary Competitive, dependent on experience
Head of Media & Communications in London employer: Sporting Group International
The British & Irish Lions is an exceptional employer, offering a unique opportunity to lead communications for one of the most iconic brands in international rugby. With a commitment to fostering a dynamic work culture that values creativity and collaboration, employees are empowered to grow and make a significant impact, especially with the historic inaugural Women's Tour to New Zealand on the horizon. Joining the Lions means being part of a passionate team dedicated to elevating women's sport on a global stage, all while enjoying the thrill of working in a fast-paced, high-profile environment.
Contact Details:
Sporting Group International Recruitment Team
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We think this is how you could land Head of Media & Communications in London
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