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- Tasks: Lead marketing initiatives to boost participation in triathlon and related sports.
- Company: Join British Triathlon, the national governing body for triathlon in Great Britain.
- Benefits: Enjoy 25 days annual leave, flexible working, and a competitive salary.
- Other info: Hybrid working model with a supportive team environment at Loughborough University.
- Why this job: Make a real impact in growing grassroots participation in sport and physical activity.
- Qualifications: Proven marketing experience with strong skills in digital marketing and audience insight.
The predicted salary is between 35000 - 35000 £ per year.
Location: Hybrid – Home-based & British Triathlon Head Office in Loughborough
Salary: Up to £35,000 (GBP)
Hours: Full-Time (36.25 hours per week)
Closing date: Sunday 10th May 2026
About Us
British Triathlon is the national governing body for triathlon, paratriathlon and related multisport in Great Britain. Our mission is to grow the sport at every level, and we are passionate about creating an environment that makes Britain the world’s leading triathlon nation – enabling success on the international stage and increasing participation in swim, bike, run across diverse communities.
- Inclusive; welcomes and supports people from all backgrounds, ensuring everyone can participate, feel safe and belong.
- People Centred; puts athletes, volunteers, colleagues and communities at the heart of decisions and ways of working.
- Ambitious; strives for high performance and continuous improvement, on and off the field of play.
- Do What’s Right; acts with integrity, transparency and fairness, even when that is the more challenging route.
If you can bring skills and ambition to an inclusive, people‑centred workplace; who are determined to create positive impact; and who value doing what’s right above doing what is simply expected – we want to hear from you!
About the Role
As Participation Marketing Manager, you will lead the marketing of British Triathlon and Triathlon England’s development programmes to increase awareness, engagement and participation in the sport. Working closely with the Development team, you will collaborate with colleagues across Events, Clubs, Regional Development and Workforce/Coaching, as well as the wider marketing team to promote key programmes such as Swim Bike Run and Active Skills for Life designed to grow grassroots participation.
You will develop and deliver audience‑led, insight‑informed marketing campaigns that drive participation growth across British Triathlon’s programmes and events. You will partner closely with the wider Marketing team and the Development Directorate to translate programme goals into impactful marketing activity, manage content and creative delivery across digital, social, email and web channels, and build trusted relationships with clubs, schools, coaches and community partners.
You will track performance and turn campaign data into actionable insights that shape future activity.
We’re searching for someone with proven marketing experience who is passionate about growing participation in sport and physical activity. You will have a track record of planning and delivering effective multi‑channel campaigns, with strong skills in audience insight, content management and digital marketing. You will be an excellent communicator and collaborator — comfortable building relationships across multiple teams and with external partners. Experience in sport, community or health sector is a genuine advantage, and a passion for triathlon or multisport would be a welcome bonus.
We also value the different perspectives that a more representative workforce will bring to our work and are particularly keen to hear from applicants from diverse communities and backgrounds.
Successful working relationships are key to any role. Our new Participation Marketing Manager will report into the Head of Marketing and Membership. The successful candidate will be an integral and valued member of the Brand, Engagement and Membership Directorate, working closely with colleagues across marketing, communications, membership and commercial teams. The role will also work in close partnership with the Development Directorate – particularly colleagues across Participation, Clubs, Workforce and Events – ensuring development programmes and grassroots initiatives are effectively promoted and aligned with organisational priorities.
This role benefits from our hybrid working model, with colleagues typically spending 2–3 days per week at our Loughborough head office – a supportive, collaborative and energetic environment within the Loughborough University campus. The remaining time can be worked from home, offering genuine flexibility alongside the benefits of regular in‑person connection with your team.
Benefits
- 25 days’ annual leave (plus flexible holiday buying) and increases with service
- Enhanced maternity, paternity, and adoption pay
- Dedicated time for personal and team learning and development
- Two paid volunteer days per year
- Free parking at Loughborough University campus
- Pension, life assurance, and private medical insurance to care for you and loved ones
- Healthy lifestyle support, including discounted gym membership at Loughborough University campus and a cycle to work scheme
Participation Marketing Manager British Triathlon in Loughborough employer: Sporting Equals
Contact Detail:
Sporting Equals Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Participation Marketing Manager British Triathlon in Loughborough
✨Tip Number 1
Network like a pro! Reach out to people in the triathlon community, attend events, and connect with current employees at British Triathlon. Building relationships can give you insider info and might just land you an interview.
✨Tip Number 2
Show your passion for participation! When you get the chance to chat with recruiters or during interviews, share your enthusiasm for growing grassroots sports. Let them know how you can contribute to their mission of making Britain a triathlon powerhouse.
✨Tip Number 3
Be ready to showcase your skills! Prepare examples of your past marketing campaigns and how they drove engagement. Use data to back up your success stories, as this will resonate well with the team focused on performance and insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the British Triathlon family and contributing to their inclusive, people-centred culture.
We think you need these skills to ace Participation Marketing Manager British Triathlon in Loughborough
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for triathlon and multisport shine through. We want to see how much you care about growing participation in sport, so share your personal experiences or any relevant projects you've been involved in.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight the skills and experiences that align with the Participation Marketing Manager role. We’re looking for someone who can connect the dots between marketing and grassroots initiatives, so be specific about your relevant achievements.
Be Data-Driven: Since this role involves tracking performance and turning data into insights, don’t forget to mention any experience you have with analytics or campaign performance. We love numbers, so if you’ve improved engagement rates or increased participation through your campaigns, shout about it!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at British Triathlon!
How to prepare for a job interview at Sporting Equals
✨Know Your Audience
Before the interview, take some time to research British Triathlon and its mission. Understand their focus on inclusivity and community engagement. This will help you tailor your responses to show how your skills align with their goals.
✨Showcase Your Marketing Skills
Prepare specific examples of past marketing campaigns you've led, especially those that increased participation or engagement. Be ready to discuss the strategies you used and the results achieved, as this role heavily relies on effective multi-channel marketing.
✨Emphasise Collaboration
Since the role involves working closely with various teams, highlight your experience in collaboration. Share stories that demonstrate your ability to build relationships and work effectively with different stakeholders, whether they are internal teams or external partners.
✨Be Data-Driven
British Triathlon values insights from data to shape future activities. Prepare to discuss how you've used data to inform your marketing decisions in the past. Bring examples of how you've tracked performance and turned insights into actionable strategies.