Head of Marketing Paddle Scotland in London

Location: Home-based / Remote (UK)

Salary: £40,000 per annum

Hours: Full-time

Closing Date: 17th March 2026

Job Purpose

The Head of Marketing will lead and drive the implementation of BWL’s new organisational strategy, translating strategic objectives into a clear, integrated marketing and communications plan that delivers measurable impact. The role will be responsible for strengthening the BWL brand, increasing visibility and engagement across performance, events and community programmes, and supporting commercial growth and membership expansion.

Working closely with the senior leadership team and key stakeholders, the successful candidate will ensure all marketing activity aligns with priorities for the LA 2028 cycle. The role combines strategic oversight with hands-on delivery, ensuring campaigns and communications are integrated, data-driven, and performance-focused.

Key Responsibilities

• Line management of other Marketing team members.
• Managing any external marketing/digital agencies/contracts/contractors.
• Lead the development and delivery of a long-term marketing and brand strategy aligned to BWL’s organisational objectives.
• Identify and evaluate new business opportunities, markets, products, and revenue channels, translating insight into actionable commercial plans.
• Conduct market assessments and feasibility analysis, preparing summary papers and presenting recommendations to the Senior Leadership Team and Board (including the Commercial & Development Sub-Committee where appropriate).
• Analyse consumer trends, competitor activity, and market intelligence to develop a robust consumer insight and segmentation strategy.
• Oversee and interrogate marketing and membership data systems to drive evidence-based decision-making and performance measurement.
• Lead product and service development, including pricing strategy, value proposition refinement, and continuous improvement of the BWL offering.
• Develop and execute launch and marketing plans for products, programmes, events and partnerships, ensuring consistent delivery of a consolidated BWL brand across B2C and B2B audiences.
• Lead customer profiling and segmentation to support targeted campaigns and strategic growth initiatives.
• Communicate clearly with internal stakeholders to ensure successful implementation and integration of new products, campaigns, and initiatives.
• Drive projects from concept to delivery, ensuring timelines, budgets, and performance outcomes are achieved.
• Provide marketing guidance and training to internal teams to enhance organisational capability.
• Build and maintain strong relationships with internal departments, commercial partners and external stakeholders.
• Champion best practice, consistency, and alignment across all marketing and communications activity.
• Provide monthly performance reports to the CEO and COO, including KPIs, campaign effectiveness and commercial impact.
• Undertake additional duties as required to support the strategic objectives of the organisation.

Key Performance Indicators (Indicative)

• Membership growth and associated revenue increase.
• Digital engagement and audience reach growth.
• Commercial campaign performance and partner activation delivery.
• Event marketing impact and participation growth.
• Improved CRM and data capture performance.

Person Specification

Essential Experience & Knowledge

• Proven experience in a senior marketing role, ideally within sport, membership organisations, or a regulated publicly funded environment.
• Demonstrable track record of developing and implementing integrated marketing strategies that deliver measurable growth.
• Experience in brand development and management across B2C and B2B audiences.
• Strong commercial acumen, with experience identifying and developing new revenue opportunities, products or markets.
• Experience using data, insight and market research to inform decision-making and strategy.
• Experience presenting strategic recommendations to senior leadership and/or Boards.
• Knowledge of digital marketing, content strategy, social media, CRM systems and performance analytics.
• Budget management experience.

Skills & Competencies

• Strategic thinker with the ability to translate vision into delivery.
• Strong analytical capability, able to interrogate data and derive actionable insight.
• Excellent written and verbal communication skills.
• Confident stakeholder manager, able to influence at senior level.
• Organised and delivery-focused, with strong project management capability.
• Commercially aware and opportunity driven.
• Collaborative leadership style, able to work across departments and build trust.

Desirable

• Experience within an Olympic or Paralympic sport or a National Governing Body.
• Understanding of public funding frameworks (e.g. UK Sport / Sport England).
• Experience working within a membership-based organisation.
• Interest in weightlifting, para powerlifting or strength-based sport.

Salary and Benefits

The salary for this position is £40,000 per annum and is reviewed annually each April. The role is full-time, although alternative working arrangements may be considered for exceptional candidates. The position is home-based / remote (UK). Benefits include 26 days’ annual leave (FTE), increasing with length of service, plus statutory.