Partnership Strategy Manager

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SPORTFIVE is a global agency working across sponsorships, advertising, talent, activation and hospitality within sports. Globally, we have over 1,200 employees who strategically and creatively connect brands, rights-holders, media platforms and fans across Football, F1, NFL, NBA, Golf, Esports, Olympics, and more.

Whether it’s supporting Premier League football clubs to secure their next front of shirt sponsor, curating deals for brands to showcase their advertising during games televised to millions across the world, or representing the best talent in our industry, connecting sports organisations to incredible brands and partners is at the heart of heart we do.

Having been voted the No.1 most attractive sports marketing agency to work for three consecutive years, as well as featuring in the Sunday Times Best Places to Work, we’re incredibly proud of our culture and the people that help to nurture it. If you want to help shape the future of the sports industry, then we want to hear from you.

We are looking for a Strategy Manager to join our Partnership Strategy team to support our brand advisory and talent marketing work within the UK.

You will join a function experienced in identifying, creating, selling, managing, and activating sponsorship deals for brands and will work closely with premium rights holders, helping to commercialise their partnership and marketing rights. This is a great role for someone with strong strategic and creative aptitude and who has a passion for and an excellent prior knowledge of brand marketing and the sports industry.

Reporting into the SVP or Director of Partnership Strategy, you will be responsible for supporting advisory processes, distilling brand marketing and commercial requirements into a process that determines the best partnership routes available. This involves:

Joining brand conversations to crystallise marketing intentions and formulate briefs that lead into active processes.

Liaising with internal business intelligence and insight teams to decipher viable partnership routes through audience analysis

Thinking strategically to formulate the commercial and marketing benefits of various partnerships with the lateral ability to guide/direct how partnership rights can deliver tangible and measurable impact that are nuanced to any given brand need.

Keeping abreast of developments and emerging opportunities within the rightsholder and media landscapes

Understand the nuances of what rightsholders offer to project distinct partnership solutions

Working closely with SPORTFIVE’s creative functions (and other third party agencies) on content strategy, production, the development of marketing assets, partnership materials and media plans for global use

Generating and presenting creative and strategic activation concepts, you will have an inventive ability to think laterally and innovatively

Experience in sponsorship, brand marketing or strategic planning, with a track record of shaping partnership strategy, not just delivering it

Demonstrable strategic planning and creative aptitude with the ability to generate original, insight-led platform and campaign ideas

Proven ability to translate brand objectives and marketing needs into clear, actionable partnership strategies

Strong marketing acumen: brand positioning, audiences, and how sponsorship drives measurable outcomes

Confidence using data and insight to build a compelling argument and evaluate partnership routes

Brand experience would be an advantage but is not essential

Excellent written and verbal communication skills

Flawless attention to detail

Strong organisational and time management skills

Ability to work across multiple concurrent processes

Interpersonal skills in working with multiple departments to coordinate and advance workstreams

Excellent presentation skills – creating and presenting strategy, partnership concepts

Have a real passion and knowledge for sport, with a good understanding of UK and global sport

Ability to work as part of a team as well as individually, with strong leadership skills

Must be available for travel

WHAT YOU’LL GET FROM US...

As well as the opportunity to join an organisation that invests in and rewards its staff, provides an enjoyable working environment, and offers genuine responsibility and scope to shape a role and add real value, you’ll also get...

25 days annual leave + an additional gifted day over the Christmas period

Full Vitality health cover including dental, optical and mental health support

Enhanced family leave entitlements

Salary sacrifice pension scheme

Electric car scheme

Cycle to work scheme

Hybrid, flexible working model - 4 days in the office and 1 at home

A day off for moving houseor getting married

Regular social events such as summer and Christmas parties

Life assurance at x4 annual salary

Employee Assistance Programme

SPORTFIVE are proud to be an equal opportunities employer. We believe that different perspectives and experiences are the key to success. Our goal is to create an authentic and attractive work environment where everyone feels valued, with a sense of belonging, and encouraged to shape the future of the sports industry.

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