Sales Manager - Gaming & Creator Partnerships in Altrincham

Who We Are

SPORTFIVE is a global agency working across sponsorships, advertising, talent, activation and hospitality within sports. Globally, we have over 1,200 employees who strategically and creatively connect brands, rights‑holders, media platforms and fans across Global Football, F1, NFL, NBA, Golf, Gaming and Esports, Olympics, and more. Whether it’s supporting Premier League clubs to secure their next front‑of‑shirt sponsor, integrating brands into the biggest video games or curating deals for brands to showcase their advertising during events televised to millions across the world, or representing the best talent in our industry, connecting sports organisations to incredible brands and partners is at the heart of what we do. Having recently been voted the No.1 most attractive sports marketing agency to work for, we’re incredibly proud of our culture and the people that help to nurture it.

Your New Job

We’re looking for a commercially driven Gaming and Creator partnerships sales professional who understands brands, media and culture and can package non‑traditional sports and gaming IP into compelling commercial stories. The successful candidate will play a key role as part of the UK Partnership team, responsible for the successful delivery of across our portfolio assets and services. This is a fantastic opportunity to join the exciting world of sports, gaming and creator‑led entertainment and involves brokering industry leading partnerships and integrating major brands into some of the biggest video games and content creator leagues in the world, including EA SPORTS FC, Baller League and many more. Our non‑gaming portfolio includes an array of globally renowned organisations across sports, such as The Premier League, Golden State Warriors, Manchester United, F1, Team GB, The FA, and a roster of talent which includes Masters Champion Jon Rahm.

Your primary goal will be to generate revenue by leading an end‑to‑end sales process across our rights‑holder portfolio, from category and prospect identification to negotiation and deal closing – in doing so, you’ll facilitate the collaboration between brands and rights‑holder clients through effective, imaginative, and pioneering marketing campaigns.

If selling partnerships to brands in EA FC, or doing the next Baller League deal, launching product campaigns with the latest Game IPs or brokering talent deals across the space excites you and is something in your wheelhouse, we would love to hear from you.

As Our Sales Manager, You Will

• Develop strong relationships with prospective new clients via key customer touchpoints including phone, email, LinkedIn, networking events and meetings.
• Showcase a thorough understanding of SPORTFIVE’s products and services.
• Effectively work to a coordinated sales plan to achieve divisional budget targets and strategic objectives.
• Work closely with our Sales Insight & Servicing team to prepare and lead sales pitches with international and domestic clients.
• Build relationships with prospective clients to understand objectives, build relationships and secure revenue for the business.
• Continually develop prospect lists by identifying relevant clients, industries and geographies.
• Provide weekly and regular updates at team sales meetings showcasing activity and pipeline development.
• Work with internal corporate functions such as legal and finance to create robust commercial agreements to support sales processes.
• Ensure strong after‑sales relationship management to enhance renewal probability and identify cross‑sales/upselling potential.

What You’ll Bring

• 2-5 years Sales / New Business generating experience.
• Proven ability to generate new business through proactive outreach in a target‑driven environment.
• Experience working with or selling into brands and/or media agencies, with a strong understanding of how marketing budgets are planned and allocated across sponsorship, digital media and influencer/creator marketing.
• Experience packaging and selling non‑traditional or emerging media/sponsorship propositions (e.g. creator‑led, IP‑based or integrated campaigns).
• Experience in successfully managing a B2B sales process from end‑to‑end.
• A self‑assured and confident approach to pitching, presenting and negotiating with marketing decision‑makers at all levels.
• Confidence in creating and leading sales opportunities through cold outreach before moving it through the sales funnel.
• Strong relationship building skills with brands, rights holders, agencies and colleagues.
• Ability to translate complex rights‑holder propositions into clear, compelling narratives for brands.
• Proactive, self‑motivated and resilient attitude.
• Aptitude and ability to work in a team sales environment.
• A natural curiosity and eagerness to learn and continually grow and develop.
• Outstanding sales communication, presentation and negotiation skills.
• Competence using sales management/CRM systems.

Don’t Fit All the Criteria?

Don’t worry! Our job adverts give you a flavour of what you can expect in the role, but you don’t have to tick every box. We put a lot of focus on the importance of developing our people, so if you think you’d be a great fit for us then hit apply.

What You’ll Get From Us

• Annual Sales incentive trip (recent years include trips to Dubai & Marbella).
• 25 days annual leave + an additional gifted day over the Christmas period.
• Full Vitality health cover including dental, optical and mental health support.
• Enhanced family leave entitlements.
• Hybrid, flexible working model.
• A day off for moving house.
• A day off for getting married.
• Regular social events such as summer and Christmas parties.
• Life assurance at x4 annual salary.
• Employee Assistance Programme.

SPORTFIVE are proud to be an equal opportunities employer who provide equal employment opportunity regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.