Sales Manager

Overview

SPORTFIVE is a global sports marketing agency that utilises the unique emotional power of sport to create and enable pioneering partnerships. We strategically and creatively connect brands, rights-holders, media platforms and fans across a multitude of sports.

Whether it’s supporting football clubs to secure their next front of shirt sponsor, curating deals for brands to showcase their advertising during games televised to millions across the world, or representing the best talent in our industry, connecting sport to incredible brands and partners is at the heart of what we do.

Want to find out more? Check out our LinkedIn and Instagram pages for an insight into what we do and what it’s like to work here.

Having been voted the No.1 most attractive sports marketing agency to work for three consecutive years, we’re incredibly proud of our culture and the people that help to nurture it. If you want to help shape the future of the sports industry, then we want to hear from you.

We’re looking for an accomplished and commercially driven Sales Manager with a strong track record in generating new business — particularly through proactive outreach and strategic relationship building. This is an exciting opportunity to play a key role in SPORTFIVE’s UK Sales team, with a dedicated focus on the high-growth betting and gaming category which operates globally.

In this role, you’ll take ownership of identifying and securing new brand partnerships across SPORTFIVE’s premium sports inventory — including LED advertising across our extensive football portfolio, talent agreements with leading sports stars and celebrities, and wider commercial partnership opportunities with leading rights-holders worldwide.

Our perimeter advertising network spans the majority of UK football clubs across the English Premier League, English Football League, and Domestic Cups and much of the ‘big five’ European football leagues. Beyond football, SPORTFIVE represents a globally recognised roster of rights-holders such as, Indian Masters Cricket, Electronic Arts FC, Esports World Cup, The FA, Team GB, the LA Lakers, New York Knicks, Scuderia Ferrari F1, and Masters Champion Jon Rahm.

As a Sales Manager, your core responsibility will be to drive revenue through end-to-end sales — from identifying strategic prospects within the betting sector to pitching, negotiating, and closing deals. You’ll create meaningful connections between brands and world-class sports properties through creative, results-driven campaigns.

Please note that this is a full-time role and you must be eligible to work in the UK.

Responsibilities

• Develop strong relationships with prospective new clients via key customer touchpoints including phone, email, LinkedIn, networking events and meetings.
• Showcase a thorough understanding of SPORTFIVE’s products and service.
• Effectively work to a coordinated sales plan to achieve divisional budget targets and strategic objectives.
• Work closely with our Sales, Insight & Servicing team to prepare and lead sales pitches with international and domestic clients.
• Build relationships with prospective clients to understand objectives, build relationships and secure revenue for the business.
• Continually develop prospect lists by identifying relevant clients, industries and geographies.
• Provide weekly and regular updates at team sales meetings showcasing activity and pipeline development.
• Work with internal corporate functions such as legal and finance to create robust commercial agreements to support sales processes.
• Ensure strong after-sales relationship management to enhance renewal probability and identify cross-sales/upselling potential.

What you’ll bring

• Experience in successfully managing a B2B sales process from end-to-end.
• A self-assured and confident approach to pitching, presenting and negotiating with marketing decision-makers at all levels.
• Confidence in creating sales opportunities through cold outreach before moving it through the sales funnel.
• Strong relationship building skills with brands and colleagues.
• A strategic and consultative sales approach.
• Proactive, self-motivated and resilient attitude.
• A natural curiosity and eagerness to learn and continually grow and develop.
• Outstanding sales communication, presentation and negotiation skills.

Don’t fit all the criteria? Don’t worry! Our job adverts give you a flavour of what you can expect in the role, but you don’t have to tick every box. We put a lot of focus on the importance of developing our people, so if you think you’d be a great fit for us then hit apply.

What you’ll get from us

As well as the opportunity to join an organisation that invests in and rewards its staff, provides an enjoyable working environment, and offers genuine responsibility and scope to shape a role and add real value, you’ll also get…

• 25 days annual leave + an additional gifted day over the Christmas period
• Full Vitality health cover including dental, optical and mental health support
• Enhanced family leave entitlements
• Electric car scheme
• Cycle to work scheme
• Hybrid, flexible working model (4 days in the office)
• A day off for moving house or getting married
• Regular social events such as Summer and Christmas parties and our annual Sales incentive trip
• Life assurance at x4 annual salary
• Employee Assistance Programme

Your recruitment process

If your CV and cover letter match what we’re looking for, we’ll be in touch to invite you to the next stage. Depending on the role, the first interview may take place via Microsoft Teams or through our video interview platform.

If you are unsuccessful at the application stage, we’ll let you know by email.

We want every candidate to have the chance to perform at their best. If you would benefit from any adjustments during the recruitment process, please let your HR contact know, or reach out confidentially at ukhr@sportfive.com so we can support you.

SPORTFIVE are proud to be an equal opportunities employer. We believe that different perspectives and experiences are the key to success. Our goal is to create an authentic and attractive work environment where everyone feels valued, with a sense of belonging, and encouraged to shape the future of the sports industry.