Marketing Manager in London

Beyond Sport has an immediate opening for a creative, results-driven storyteller with a passion for developing impactful, integrated marketing campaigns. Reporting to the New York-based Director of Content and Communications, the successful candidate will develop and deliver strategies that promote sport for social change and build audience support and engagement.

Location: Central London - Holborn

Role: Hybrid (minimum 3 days a week in office)

Duration: Full time, Permanent

Salary: £38,000-42,000 per annum, plus benefits

About Beyond Sport believes that sport is a powerful catalyst for social change. It inspires individuals and communities alike and bridges the gaps that divide us in ways that transcend social and cultural barriers. We therefore use sport to drive opportunity, equity and community. As a global foundation, Beyond Sport invests in communities, programs and partnerships that are creating a more progressive world through sport. We create and partner on programs that are promoting collective action on society’s most pressing challenges in addition to providing funding and knowledge-building resources. Beyond Sport is constantly growing and innovating, with values based on ambition, transparency, empathy, accessibility and adaptability. Our team is close-knit and dedicated – both to our work and to supporting each other. We want people to work with us who find this environment exciting and meaningful.

The Marketing Manager will collaborate with a cross-functional international team and external partners on compelling campaigns and collateral including social media advertisements, email campaigns, web pages and narrative content as needed. They will also support on special projects, events, fundraising initiatives and applicable program deliverables. This is a hands-on role for someone with long-term vision, an innovative mindset and is skilled at public engagement, education and enhancing brand visibility.

Key duties and responsibilities

• Develop and implement strategic marketing plans and multi-channel campaigns that deliver to Beyond Sport’s organisational and departmental objectives, while increasing brand awareness and deepening audience engagement.
• Collaborate with Digital Content Manager and internal staff on content planning, ensuring consistent messaging and branding across platforms.
• Responsible for overall day-to-day campaign management, including market research, audience segmentation, content development and execution and performance reporting.
• Develop and implement SEO strategies, manage keyword research, optimise website contents and analyse performance to increase rankings and engagement.
• Oversee Google Ad Grants and Facebook/Meta Business Manager Ad accounts.
• Assist with the continuous refinement of our audience personas and engagement workflows to enable quality user experiences.
• Lead the creation of brand marketing materials and collateral, ensuring that the foundation has the right mix of assets and channels to successfully advocate for sport for social change.
• Oversee the marketing budget and deploy resources efficiently.
• Deliver on marketing elements for program partner and sponsor campaigns and initiatives.
• Assist Digital Content Manager with bi-monthly e-newsletter as needed to maximize audience reach and engagement.

Data & Analytics

• Leverage expertise in market research, consumer insights and data analysis to optimize campaigns, attract and retain subscribers and ensure maximum ROI.
• Track and analyse campaign performance and ROI; adjust KPIs and strategies as necessary to achieve targets.
• Convert complex data into understandable reports; present the results to management and partners as needed.
• Collaborate with Digital Content Manager on social media strategies to increase daily engagement and grow followers.
• Input on most suitable data capture and metrics evaluation strategies.

Minimum qualifications

• 4 years of relevant professional experience in marketing and/or communications roles, preferably within the nonprofit sector.
• Experience working internationally or with diverse international stakeholders a plus.
• Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, post schedulers and web analysis tools.
• Be well versed in paid and organic media, content marketing, lead generation, optimization and interpreting data to improve performance.
• Exceptional written and verbal communication skills with a strong attention to detail.
• An artistic eye and experience with graphic design, eg. Canva or Adobe Photoshop.
• Tech-savvy, keeps up to date with digital media and market trends as well as traditional and emerging technologies.
• Experience with budgeting and calculating ROI projections.
• Proficiency with CMS and email platforms; familiarity with WordPress, Mailchimp and Zoho CRM a plus.
• Ability to work both independently and collaboratively, and communicate with a wide range of stakeholders and leadership levels.
• Excellent organisational, time management and interpersonal communication skills with the ability to navigate multiple projects, priorities, deadlines and personalities effectively.
• A philanthropic and global outlook; an interest in sport and social impact desirable.

Benefits

• 22 days annual leave, plus office closure between Christmas and New Year’s Day.
• Flexible working arrangements.
• Health and Wellness Programmes.
• 2 Wellness days per year.
• Bike to Work Scheme.
• Donation to a charity of your choice for your birthday.
• Pension contributions.
• Platform to advance social change through sport globally.

Beyond Sport values diversity and strives to create a working environment that is inclusive, supportive, respectful and ensures that everyone is heard and valued for their contributions. We are an equal opportunity employer and encourage candidates of all backgrounds and experiences to apply as we welcome and appreciate wide ranging perspectives, ways of thinking and experiences on our team.