At a Glance
- Tasks: Create engaging social media content for Birmingham City Women and grow their online presence.
- Company: Join the historic Birmingham City Football Club during an exciting period of growth.
- Benefits: Enjoy matchday tickets, discounts, life assurance, and 24/7 wellbeing support.
- Other info: Flexible working hours, including evenings and weekends, to match the vibrant football schedule.
- Why this job: Be part of a dynamic team that champions women's football and connects with passionate fans.
- Qualifications: Experience in social media management and a passion for digital culture and women's sports.
The predicted salary is between 31500 - 38500 £ per year.
Women’s Team Social Media Executive, Birmingham City FC
Working closely with the Social Media Manager, you will help deliver and evolve the social media strategy for Birmingham City Women across all platforms.
You will take ownership of the women’s social channels, helping to grow audiences, increase engagement and create content that cuts through the noise.
About the job
Permanent
Full-Time (37.5 hours per week)
Location
Knighthead Performance Centre, Redhill Rd, Birmingham B38 9EL
With an incredible history dating back to 1875, Birmingham City Football Club is part of an exciting period of accelerated growth and modernisation, and is playing it’s part in once-in-a-generation opportunity to support the transformation of England’s second city as part of the Sports Quarter project.
With significant investment across our football, commercial, and community operations, we are rebuilding the Club for long-term success — on and off the pitch.
The journey we’re on involves strengthening our structures, elevating our performance environments, growing our teams, and investing heavily in the people, processes and culture that will define the next chapter of Birmingham City FC.
About the department
The Marketing, Media & Brand department plays a central role in telling the story of Birmingham City Football Club.
From matchdays and player content to campaigns, partnerships and supporter engagement, the team is responsible for growing the Club’s reach and strengthening its connection with fans around the world.
Working collaboratively across creative, video, commercial and communications teams, the department delivers innovative campaigns and world-class content that reflects the ambition and identity of Birmingham City FC.
About the role
Working closely with the Social Media Manager, you will help deliver and evolve the social media strategy for Birmingham City Women across all platforms.
You will take ownership of the women’s social channels, helping to grow audiences, increase engagement and create content that cuts through the noise.
The successful candidate will play a key role in identifying new opportunities, creating engaging content, supporting long-form storytelling and building stronger connections between the team and supporters.
This role requires a highly organised and creative individual who thrives in a fast-paced environment and is passionate about women’s football, digital culture and audience growth.
Key responsibilities
- Support the delivery of Birmingham City Women’s social media strategy across all channels.
- Take ownership of day-to-day content planning, scheduling and publishing for the Women’s team social accounts.
- Develop innovative and engaging content ideas designed to grow reach, impressions and audience engagement.
- Work closely with the Social Media Manager and Blues+ team to improve long-form and You Tube content output, including You Tube Community scheduling.
- Explore new ways to attract audiences beyond the traditional football space.
- Act as the main contact for Women’s social media requests across the Club.
- Lead on the creation and distribution of fan-led content across platforms.
- Tailor content specifically for each social platform to maximise performance and engagement.
- Capture content to a high standard alongside the video and content teams.
- Stay ahead of social media trends, emerging platforms and digital best practice.
- Maintain a tone of voice aligned with the Club’s brand and values.
- Support the development of commercial and sponsored social media opportunities.
- Monitor and report on key social media KPIs, using insights and analytics to inform future content decisions.
- Assist the wider Marketing team with campaign planning and execution.
- Build strong working relationships with players and staff to support content creation opportunities.
About you
We are looking for a highly creative and motivated individual who can bring fresh ideas, energy and ambition to our Women’s Team content output.
You will have
- A qualification in marketing, media, digital or a related field, or equivalent industry experience.
- Proven experience managing social media platforms and delivering measurable growth.
- Excellent planning and organisational skills with the ability to manage content calendars well in advance.
- Strong knowledge of social media platforms and platform-specific content strategies.
- Experience using analytics, monitoring and reporting tools to shape content performance.
- Outstanding copywriting and proofreading skills.
- Excellent communication and relationship-building abilities.
- Experience using Adobe Creative Suite and social media content tools.
- The ability to work both independently and collaboratively in a fast-moving environment.
- A proactive attitude with a strong eye for detail.
- Experience working within football or elite sport.
- Knowledge of Adobe Photoshop and content management systems.
- Experience managing paid social campaigns and above-the-line advertising.
- Proven success in building and engaging online audiences.
- An entrepreneurial mindset with a passion for innovation.
- Personal attributes
- Creative thinker with the ability to generate fresh ideas.
- Self-motivated with a strong work ethic and willingness to take initiative.
- Professional and confident with excellent personal presentation.
- Flexible and adaptable approach to working hours, including evenings, weekends and matchdays.
- Committed to maintaining confidentiality and professionalism at all times.
- The benefits of being Blues
Birmingham City Football Club , we put people at the heart of everything we do.
When you join the Club, you become part of the Blues family — and that comes with a range of benefits designed to support you both inside and outside of work.
- Matchday Tickets
- Blues Store Discount
- Life Assurance
- Pension Scheme
- Eye Care Voucher
- Cycle to Work Scheme
Help@Hand - 24/7 access to GP appointments, wellbeing services and mental health support. - Safeguarding
Birmingham City Football Club is committed to safeguarding and promoting the welfare of children, young people and adults at risk.
The safety and wellbeing of all individuals within our care is paramount, and all staff are expected to share and uphold this commitment.
All successful applicants will be subject to appropriate pre-employment checks, including an enhanced DBS check, and will be required to complete safeguarding training as part of the recruitment and induction process.
Birmingham City FC is proud to be an Equal Opportunities and Disability Confident employer.
We welcome applications from all sections of the community and are committed to ensuring a fair and inclusive recruitment process.
Candidates are assessed solely on merit, regardless of age, disability, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race or ethnicity, religion or belief, sex, sexual orientation, socioeconomic background, or caring responsibilities.
We value diversity and actively encourage applications from individuals of all backgrounds.
If you require any adjustments to support you during the recruitment or interview process, please let us know when applying.
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Women’s Team Social Media Executive, Birmingham City F.C. employer: Sportanddev
Sportanddev is an exceptional employer dedicated to making a positive impact in the community, particularly through empowering young people in Liverpool. With a strong commitment to employee growth and a supportive work culture, we offer competitive salaries, generous holiday allowances, and a range of benefits that enhance work-life balance. Join us in our mission to create meaningful opportunities and be part of a team that values collaboration and community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Women’s Team Social Media Executive, Birmingham City F.C.
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sportanddev and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sportanddev are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sportanddev on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Women’s Team Social Media Executive, Birmingham City F.C.
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sportanddev. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sportanddev:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sportanddev’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sportanddev
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sportanddev will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sportanddev, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
