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For Companies At a Glance
- Tasks: Oversee major sports events and collaborate with international clients.
- Company: Join a leading sports and entertainment agency with a global presence.
- Benefits: Competitive salary, bonuses, private healthcare, and generous leave.
- Why this job: Be part of exciting events and make a real impact in the sports industry.
- Qualifications: Experience in project management and a passion for sports.
- Other info: Dynamic work environment with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
54group is a sports and entertainment agency operating across five regions and ten offices: United Kingdom (London & Manchester), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia, Dubai and Abu Dhabi, United Arab Emirates), APAC (Vietnam, Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing).
Role Overview
The opportunity exists for a dynamic, motivated and experienced Assistant Event Director to join the 54 team, to oversee the delivery of major events on behalf of 54's international client portfolio. The role will initially focus on the company's golf event portfolio (LIV Golf, Aramco Team Series, International Series), and be responsible for all aspects of Event delivery, including rightsholder, partner and client liaison, budget and project management, production and logistics.
An understanding of the professional golf event ecosystem, its stakeholders, rightsholders and suppliers is an advantage but an ability to navigate and learn about the global golf environment is also sufficient for the role. The events portfolio is expanding into new sports and territories. Experience in producing other major sports events is an advantage.
You must demonstrate extensive international event experience, strong personal motivation, innovative and forward-thinking practices, and be comfortable working remotely as well as at the Company's Head Office in London. As a senior role in the 54 event division, the candidate must have extensive project management experience, with a track record of delivering multiple events successfully within tight and competitive deadlines.
Key Roles And Responsibilities
- Act as a senior delivery partner to the Event Director, sharing responsibility for the achievement of overarching event objectives.
- Contribute to the design, implementation, and continuous improvement of event management standard operating procedures.
- Drive innovative and forward-thinking concepts to maximise commercial and partnership opportunities across projects.
- Lead the management and performance of suppliers, ensuring rigorous standards, quality control, and continuous improvement in delivery.
- Take ownership of detailed event budgets, forecasting and cost control, working closely with Event Directors to ensure financial discipline.
- Act as a key point of contact for clients on day-to-day delivery, timelines, and status reporting.
- Support and deputise for the Event Director in client, rights holder, stakeholder, and internal delivery calls, meetings, and workshops.
- Own the management and achievement of key client and project milestones, driving accountability across delivery teams.
- Work in close partnership with Marketing and Commercial teams to maximise opportunities for added value, activation quality, and revenue growth.
- Support negotiations and delivery of host venue and destination agreements, contracts, and operational requirements.
- Proactively engage specialists across the Events Division and wider 54 Group to secure new opportunities at the right time and with maximum impact.
Person Specification
- Strong project management mindset with the ability to manage complex, multi-stakeholder programmes.
- Highly innovative and creative, with the ability to translate ideas into commercially viable delivery solutions.
- Collegiate and collaborative working style, contributing positively to a high-performance team culture.
- Proven ability to identify, shape, and develop new commercial opportunities.
- Confident and credible communicator at senior and C-suite level.
- Outstanding listening skills, with the ability to translate client needs into bespoke, high-quality solutions.
- Strong interpersonal skills, with the ability to engage, influence, and motivate a wide range of stakeholders.
- Highly organised, with strong prioritisation and time-management skills.
- Acts as a role model for positive team behaviours, professionalism, and integrity.
- Ethical, hardworking, resilient, and highly goal oriented.
- Demonstrates gravitas, maturity, and strong presentational presence.
- Exceptional attention to detail and quality control.
- Passionate about sport, physical activity, and live events.
Special Skills/Experience Needed
- Experience within an account management or client services team in an agency environment.
- Knowledge of the international sports and events industry (desirable).
- Proven track record managing key international accounts for high-profile brands.
- Strong understanding of brand, rights holder, and agency ecosystems.
- Advanced experience creating compelling, tailored presentation decks and proposals.
- Confident presenter to senior management and external clients.
- Highly competent in updating, managing, and reporting on live projects and new business pipelines.
Salary And Benefits
- Competitive Salary
- Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
- Pension scheme
- Life Assurance
- Income Protection
- 25 days annual leave (+ public holidays), pro-rated & Birthday off
- Increased annual leave with years of service
- Employee Assistance Program (EAP)
- Private Healthcare
- Enhanced Parental Leave
- Staff clothing
- Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00
Assistant Event Director in London employer: Sport54
Contact Detail:
Sport54 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Event Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports and events industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past event management experiences. Include photos, testimonials, and any metrics that showcase your success. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Familiarise yourself with their recent projects and think about how your experience aligns with their goals. This shows you’re genuinely interested and ready to contribute from day one!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the 54 team and ready to dive into the exciting world of sports events!
We think you need these skills to ace Assistant Event Director in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Assistant Event Director role. Highlight your relevant experience in event management and any specific knowledge of the sports industry, especially golf, to show us you’re the right fit.
Showcase Your Project Management Skills: We want to see your project management prowess! Include examples of how you've successfully delivered events under tight deadlines and managed multiple stakeholders. This will help us understand your ability to handle the complexities of our events.
Be Creative and Innovative: Don’t shy away from showcasing your creative side! Share any innovative ideas or concepts you've implemented in past roles that could translate well into our event delivery. We love forward-thinking approaches!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Sport54
✨Know Your Events Inside Out
Before the interview, dive deep into 54group54's event portfolio, especially the golf events like LIV Golf and the Aramco Team Series. Familiarise yourself with their structure, key stakeholders, and recent developments. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Project Management Skills
Prepare specific examples of past events you've managed, focusing on your role in budget control, supplier management, and stakeholder communication. Highlight how you navigated challenges and delivered successful outcomes. This will demonstrate your capability to handle the complexities of the Assistant Event Director role.
✨Emphasise Your Innovative Thinking
Think of creative ideas or improvements for event delivery that align with 54group54's ethos of pushing conventional boundaries. Be ready to discuss these during the interview, as it shows you're forward-thinking and can bring fresh perspectives to the team.
✨Practice Your Communication Skills
Since you'll be liaising with clients and stakeholders, practice articulating your thoughts clearly and confidently. Consider mock interviews or speaking with friends about your experiences. Strong communication will be key in showcasing your interpersonal skills and ability to engage effectively with diverse audiences.
