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- Tasks: Lead marketing campaigns for women's cricket, driving attendance and engagement.
- Company: Join the England and Wales Cricket Board, the national governing body for cricket.
- Benefits: Enjoy 25 days of holiday, private medical insurance, and access to exclusive events.
- Why this job: Be part of a mission to make cricket inclusive and impactful for communities.
- Qualifications: Experience in marketing campaigns and brand management is essential.
- Other info: Opportunities to join diverse Employee Resource groups and contribute to social change.
The predicted salary is between 36000 - 60000 £ per year.
Marketing Manager – Women’s Cricket (Fixed Term until Aug 2026)
Location London
Organisation England and Wales Cricket Board
The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.
We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment. It teaches important skills, both physical and social. It can help inclusion and social cohesion, bringing communities together.
The ECB wants cricket to be the most inclusive sport in England and Wales. The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.
About The Role
PURPOSE
This role will lead on brand and marketing campaigns for key projects across England Women’s International cricket and women’s domestic cricket. The role will report into the Head of Marketing (Women’s Cricket & Recreational Cricket) within the Core Marketing team, and will work closely with other members of the Marketing, Digital, Communications, Participation and Growth, Events, Finance and Operations teams. They will also work with the Professional Game Counties, venues, partners and our agency partners.
YOU’LL BE DOING
- Implementing the marketing strategy for England Women’s internationals, driving exponential growth in attendance, particularly as we build towards the Women’s World Cup in 2026. This includes developing and executing integrated marketing campaigns that support key commercial objectives such as ticket sales and data acquisition, working closely with internal teams and agency partners.
- Implementing the domestic women’s marketing strategy in line with the inaugural season of the new domestic women’s structure—laying strong foundations for long-term growth.
- Collaborating with key stakeholders across the game, including all 18 Professional County Clubs and MCC, to develop joint plans and deliver a cohesive, nationwide strategy.
- Working cross-functionally within the ECB teams, aligning with communications, digital, data, product, events, and commercial partnerships teams to ensure brand consistency and fully integrated campaign execution.
- Leveraging data and insights from partners such as Two Circles, as well as the professional game to inform and refine marketing activity.
YOU’LL HAVE
- Experience in the planning and delivery of consumer and content marketing campaigns, ideally with experience managing creative and media agencies
- Demonstrable experience of brand management and building multi-channel campaign plans across owned, earned and paid media, including CRM and email campaigns.
- The ability to work with customer insight and data, using it to inform campaign planning.
- Experience managing and influencing key stakeholders at all levels of an organisation
- Experience and confidence in public speaking and presenting to a diverse range of stakeholders
- Experience working or volunteering in women’s and/or girls sport is desirable
YOU’LL RECEIVE
- Holiday – 25 days a year
- Volunteering – 2 days a year
- Private medical insurance
- Employee health cash-back plan
- Long-term sickness insurance
- Life assurance – four times your annual basic salary
- Enhanced family leave and pay
- OpenBlend – an innovative coaching and performance management tool
- People Academy – a range of programmes and initiatives to help you develop and reach your potential
- Employee Assistance Programme – 24/7 confidential access to expert services including counselling, wellbeing, and independent legal and financial advice
- Cycle 2 Work Scheme
- Season ticket loan
- Preferential access to tickets to England and The Hundred games
- Opportunities to be a part of and be involved in our Employee Resource groups: Women in Cricket Employee Network, Race in Cricket Employee Network, Social Equality in Cricket Employee Network, Cricketability Employee Network (formerly called the Disability in Cricket Employee Network) and LGBTQ+ Community in Cricket Employee Network
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Marketing and Communications employer: Sport + Recreation Alliance
Contact Detail:
Sport + Recreation Alliance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Communications
✨Tip Number 1
Familiarize yourself with the England and Wales Cricket Board's current marketing strategies, especially those related to women's cricket. Understanding their goals and recent campaigns will help you align your ideas with their vision during discussions.
✨Tip Number 2
Network with professionals in the cricket and sports marketing industry. Attend events or webinars focused on women's sports to meet potential colleagues and gain insights into the latest trends and challenges in the field.
✨Tip Number 3
Showcase your experience in managing multi-channel marketing campaigns by preparing case studies or examples that highlight your success in driving engagement and attendance. Be ready to discuss these in detail during interviews.
✨Tip Number 4
Demonstrate your passion for women's sports and inclusion initiatives. Share any relevant volunteer work or projects you've been involved in that support these causes, as this aligns with the ECB's mission and values.
We think you need these skills to ace Marketing and Communications
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing Manager position. Understand the key responsibilities and required skills, especially those related to brand management and multi-channel campaign planning.
Tailor Your CV: Customize your CV to highlight relevant experience in consumer and content marketing campaigns. Emphasize any work with creative and media agencies, as well as your ability to manage stakeholders effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for women's sports and your understanding of the ECB's mission. Mention specific examples of past campaigns you've managed and how they align with the goals of the ECB.
Showcase Data-Driven Insights: In your application, include examples of how you've used customer insights and data to inform your marketing strategies. This will demonstrate your analytical skills and ability to drive growth through informed decision-making.
How to prepare for a job interview at Sport + Recreation Alliance
✨Show Your Passion for Women's Cricket
Make sure to express your enthusiasm for women's cricket and its growth. Share any personal experiences or insights you have about the sport, as this will demonstrate your genuine interest in the role and the organization's mission.
✨Highlight Your Marketing Experience
Prepare specific examples of past marketing campaigns you've managed, especially those that involved brand management and multi-channel strategies. Be ready to discuss how you used data and insights to inform your decisions and drive results.
✨Demonstrate Stakeholder Management Skills
Since the role involves collaborating with various stakeholders, be prepared to discuss how you've successfully managed relationships in previous roles. Highlight instances where you influenced key stakeholders and achieved alignment on marketing strategies.
✨Practice Public Speaking
Given the importance of public speaking in this role, practice presenting your ideas clearly and confidently. You might even want to prepare a short presentation on a marketing concept related to women's cricket to showcase your skills during the interview.
