Communications Lead: England Men

Organisation England and Wales Cricket Board

The England and Wales Cricket Board is the national governing body for all cricket in England and Wales, supporting the game at every level – from grassroots to professional.

We believe cricket is a force for good that can have an enduring impact on everyone’s lives and we have an ambitious strategy to inspire a generation to say ‘cricket is a game for me’. It provides great entertainment.It teaches important skills, both physical and social. It can help inclusion and social cohesion, bringing communities together.

The ECB welcomes applications from all backgrounds to ensure we deliver our Inspiring Generations strategy and fulfil our purpose to connect communities and improve lives through cricket.

About The Role

Purpose

This role exists to lead the development and delivery of a high-impact media and communications strategy that elevates the profile, reach and reputation of the sport across men’s, women’s and disability cricket.

Reporting to the Director of Communications, the successful candidate will play a key role in shaping how the sport is presented externally across all formats, ensuring a consistent and compelling narrative that reflects organisational priorities. The role is primarily focused on England Men, but will also cover a broader range of ECB priorities - including England Women, England Disability, the professional game and the recreational game. The chosen candidate will work in an integrated way with the broader comms team, using media and content to grow audiences, deepen engagement and enhance the sport’s visibility nationally and internationally.

Further Information

Key Responsibilities

Strategic media and communications leadership:

• Developing and delivering an integrated media and communications strategy across men’s, women’s and disability teams, aligned to organisational priorities and major events.
• When you’re not working with England teams, you’ll help deliver wider ECB communications activity supporting the professional and recreational game.

Player and talent management:

• Supporting players, coaches and spokespeople across men’s, women’s and disability teams to engage effectively with media and digital channels to build their profiles.
• Working within an elite sport environment, with diligence and sensitivity.

Cross-format coordination:

• Ensuring a joined-up and consistent approach to media and storytelling across all formats, balancing competing priorities and maximising impact.

Media relations and reputation management:

• Building and maintaining strong relationships with key media outlets and journalists, proactively managing coverage and acting as a senior point of contact on high-profile issues.

Content and storytelling:

• Leading the development and distribution of engaging, insight-led content across broadcast, digital and social platforms, ensuring a consistent tone, voice and narrative across all teams.

Event and tour media operations:

• Overseeing media operations across domestic and international fixtures and tours, including press conferences, media access, accreditations and broadcast coordination.
• Designing and executing media campaigns that enhance the visibility of all formats of the game and grow diverse audiences.

Internal and External stakeholder collaboration:

• Working closely with Communications, Marketing, Digital, Commercial and Performance teams, to ensure aligned messaging and delivery.
• Working closely with departments across the ECB to support all aspects of cricket – from recreational cricket to professional cricket.
• Leading on and supporting broader comms activity relating to the professional and recreational game when required.
• Working with key cricket stakeholders across England and Wales, and beyond.

Crisis and issues management:

• Leading media handling of sensitive or high-profile issues, ensuring timely, accurate and well-judged responses.

Please note, this role will require working over weekends and bank holidays.