At a Glance
- Tasks: Engage with stakeholders to promote Sport England’s mission and impact.
- Company: Join a dynamic team at Sport England focused on accessibility in sports.
- Benefits: Inclusive workplace, competitive salary, and opportunities for professional growth.
- Other info: We value diversity and encourage applications from under-represented groups.
- Why this job: Make a real difference in promoting sport for everyone, regardless of background.
- Qualifications: Strong communication skills and experience in stakeholder engagement.
The predicted salary is between 36000 - 60000 £ per year.
This is an exciting opportunity for a motivated communications professional to join our high-functioning Press and External Affairs teams and support the delivery of Sport England’s strategic priorities. The role requires a proactive and driven individual who can establish and maintain strong relationships across a wide range of stakeholders and deliver tactically, and at pace, in order to support the success of the organisation.
In this role you will help to engage with government, parliamentarians, journalists and wider stakeholders to increase understanding of Sport England’s mission and impact. Sport England wants to make sport and physical activity accessible and available for everyone in the country, no matter their background. We welcome and encourage job applications from people of all backgrounds, particularly where we are under-represented. Currently, this includes disabled people and those from Black, Asian and minority ethnic groups.
Strategic Press & External Affairs Lead employer: SPORT ENGLAND
Sport England is an exceptional employer that champions inclusivity and diversity, making it a fantastic place for passionate communications professionals to thrive. With a strong commitment to employee development and a collaborative work culture, we empower our team members to build meaningful relationships with stakeholders while contributing to the vital mission of making sport accessible for all. Located at the heart of the UK's sporting landscape, our organisation offers unique opportunities to engage with influential figures in government and media, ensuring your work has a significant impact on communities across the country.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Press & External Affairs Lead
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like SPORT ENGLAND. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like SPORT ENGLAND, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research SPORT ENGLAND inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Strategic Press & External Affairs Lead
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of SPORT ENGLAND. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at SPORT ENGLAND.
How to prepare for a job interview at SPORT ENGLAND
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
