Associate Director - Marketing and Communications
Location London
Salary Up to £64,000 (GBP)
Organisation British Universities and Colleges Sport (BUCS)
British Universities and Colleges Sport is the national body for delivering competitive higher education sport in the UK.
About The Role
With a new broadcast deal for our premier sporting competition, rapid and significant recent commercial growth, and an ambitious organisational strategy to grow the profile and impact of sport and active participation in higher education, this role provides a unique opportunity for the right Marketing and Communications professional. The Associate Director â Marketing & Communications will provide strategic leadership and direction for BUCS' marketing and communications, ensuring our approach is contemporary, creative, inclusive and aligned with our organisational strategy. As a member of the Senior Leadership Team, you will contribute to the collective leadership and strategic development of BUCS, while leading the development and delivery of marketing, communications, content, campaigns and channels that strengthen our profile, reach and reputation across sport and Higher Education. Working collaboratively with colleagues, member institutions, students, commercial partners and wider stakeholders, you will use your marketing expertise to maximise engagement, demonstrate the value of university sport and unlock commercial potential. Reporting to the CEO, you will champion a joined-up approach to marketing and communications that delivers meaningful impact for students, members and partners.
Main purpose
The Associate Director - Marketing & Communications is responsible for providing leadership & strategic direction for BUCS’ marketing & communications in line with our strategic objectives. As a member of the Senior Leadership Team, the Associate Director - Marketing & Communications will contribute to the collective leadership & strategic development of BUCS, whilst retaining specific delegated responsibility for the organisation’s marketing & communications agenda.
As a leader in an ambitious & transforming organisation, the Associate Director - Marketing & Communications will be responsible for shaping & driving a contemporary marketing & communications approach that increases the profile, reach & reputation of BUCS, supports organisational strategy outcomes & strengthens the value we provide to students, member institutions & partners.
The Associate Director - Marketing & Communications will use professional marketing expertise to build commercial potential & support the effective servicing of commercial partners, whilst ensuring that the marketing & communications needs of members remain central to BUCS’ approach. This will include developing creative & effective approaches to marketing with & to students, supporting increased entries to BUCS sport events & programmes & delegates at member events, increasing BUCS’ profile in sport & in Higher Education, & ensuring that BUCS’ broadcast profile supports organisational strategy outcomes.
Reporting to the CEO, the Associate Director - Marketing & Communications will provide strategic leadership for the effective development & delivery of BUCS’ activity in this area, ensuring that content, campaigns, channels & platforms are aligned to organisational priorities & the needs of our audiences.
The Associate Director - Marketing & Communications will work closely with the Senior Leadership Team, Management Team, members, participants, partners & wider stakeholders to ensure that BUCS’ marketing & communications activity is creative, contemporary, inclusive & impactful.
Further Information
Working at BUCS
BUCS prides itself on being an ambitious and challenging place to work, where staff enjoy work, embrace development opportunities, and have fun.
Benefits include:
- Paid Health Care Plan
- Tax-free - Cycle to work scheme
- Christmas Closure
- Volunteering Day leave
- Flexible - hybrid working
- Wellbeing and Social activities
- Company-supported Learning and Development opportunities
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Associate Director - Marketing and Communications employer: Sport and Recreation
The Lord’s Taverners is an exceptional employer dedicated to making a meaningful impact in the lives of young people facing inequality. With a strong focus on inclusivity and empowerment, our work culture fosters collaboration and innovation, providing ample opportunities for personal and professional growth within the sport for development sector. Joining our programmes team means being part of a passionate community that champions Women’s and Girl’s cricket, all while working in a supportive environment that values your contributions and encourages you to make a difference.
