Senior Designer in London

When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture. Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication - while growing their careers in a culture where curiosity, creativity, and accountability thrive.

We're officially Great Place To Work Certified. Exclaimer has been recognised by Great Place To Work for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work.

About the opportunity

About the Role

You will be the in-house design lead for Exclaimer's marketing team, setting the standard for how our brand looks and feels wherever customers and prospects meet it. This is a hands-on role covering campaign creative, paid ads, web and landing page design, events, and motion, working closely with the brand, content, demand generation, and product marketing teams.

You'll also own quality. Our creative now comes from several places: in-house templates, AI-assisted production, freelancers, and agencies. You'll decide what you design yourself, what can be built from templates or with AI tools, and what goes to an agency, then review the output so everything we publish is consistent and on-brand.

Speed matters too. Our core web pages need redesigning for answer engine optimization (AEO), and our partner and account-based marketing (ABM) programs are growing. You will help us move faster by building reusable, easy-to-use design systems and by using AI design tools with a designer's eye for quality.

Key Responsibilities

• Brand Consistency & Quality Control
  • Own the Exclaimer visual identity, keeping the brand system, templates, and guidelines current and easy to use.
  • Review creative from across the team, freelancers, agencies, and AI tools, and give clear, constructive feedback so everything we publish meets brand standards.
  • Together with the Brand team, decide which requests you design yourself and which are delegated to agencies or produced from templates or with AI, based on audience, visibility, and shelf life.
  • Build reusable, well-documented templates in Figma and/or Canva that colleagues can edit by hand or use with AI tools such as Claude.
  • Brief, direct, and review work from external design partners, and make handovers simple.
• Campaign & Paid Creative
  • Design full campaign asset sets so every touchpoint is consistent, including social ads, web banners, display ads, email and email signature banners, landing page graphics, and infographics.
  • Create conversion-focused ads for LinkedIn and other paid channels, working to each platform's specs and producing variations for testing.
  • Turn product imagery and UI into polished digital assets for paid, web, and sales enablement.
  • Tailor assets for partner and ABM programs, understanding the nuances between audiences.
  • Work with demand generation to use performance data to improve ad creative.
• Web & Landing Pages
  • Design page layouts, outlines, and imagery for landing pages and core website pages, applying UX best practice.
  • Work with the web, content, and SEO teams to speed up the redesign of core pages for AEO.
  • Hand off Figma designs clearly to developers and web agencies.
• Events & Creative Concepts
  • Bring creative ideas to events, activations, and content assets, from concept through to production files.
  • Design event materials across formats, from large-format banners and lightbox graphics to digital signage loops and giveaways.
  • Prepare print-ready artwork and work with print suppliers.
• AI-Enabled Design
  • Use AI design tools (for example Midjourney, Adobe Firefly, Runway, and Claude) to speed up production.
  • Test new tools and workflows, and document guidelines so the wider team can use them well.
  • Review every AI output for accuracy, brand voice, and quality before it ships.
• Delivery & Collaboration
  • Manage several campaigns and requests at once, prioritise clearly, and keep stakeholders informed of timelines.
  • Work with brand, content, demand generation, product marketing, web, and channel teams to understand what each asset needs to achieve.

Requirements

• Five or more years of experience in brand, marketing, or graphic design, ideally in a B2B, SaaS, or tech environment.
• A portfolio showing consistent brand execution across web, ads, social, and sales content.
• Expert Figma skills, including components, variants, Auto Layout, and variables. Experience limited to Canva is not enough for this role.
• Experience maintaining a brand system, templates, and guidelines for others to use.
• Proven experience designing conversion-focused ads, with knowledge of specs and best practice across LinkedIn, Meta, and display.
• UX knowledge for landing page and website layouts.
• Confident, active use of AI design tools (for example Midjourney, Firefly, Runway, and Claude), and a view on what the latest and best options are.
• Ability to use AI critically, knowing when and how to apply it while maintaining brand quality and accuracy.
• Strong project management skills, with the ability to juggle multiple campaigns and deadlines.
• An excellent eye for detail and the ability to give clear, constructive feedback to non-designers.

Nice to have:

• Motion design and animation skills in tools such as After Effects or Jitter.
• Short-form video editing in tools such as Premiere Pro, CapCut, or Descript.
• Experience designing for events, print, and experiential activations.
• Ability to read campaign data and apply it to creative decisions.
• Experience building or editing pages in Webflow, HubSpot, or WordPress.
• Experience designing for technical audiences such as IT professionals.

At Exclaimer, we're proud to offer a benefits package that reflects our commitment to supporting you professionally, personally, and wherever life takes you. Alongside competitive pay, you'll have access to generous paid time off, flexible working options including our XFlex programme and a "work from anywhere" allowance - plus enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood. Our wellbeing offering includes comprehensive healthcare coverage, fully funded insurance and income protection, access to 24/7 virtual care, and mental health, legal and financial support through employee assistance programmes. We help you plan for the future with contributory retirement plans and savings support, and back your day-to-day wellbeing with perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance and a wide range of discounts. Wherever you're based, you'll find that Exclaimer's benefits are designed to help you thrive: at work and beyond.

At Exclaimer, inclusion is more than a policy - it’s part of who we are. We’re proud to be an equal opportunity employer and welcome applications from people of all backgrounds, experiences, and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring responsibilities, sexual orientation, or gender identity. We're building a culture where everyone feels they belong and can thrive, and we'd love for you to be part of it. If you require any reasonable adjustments or support through the application or hiring process, please email the team in confidence to let us know.