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- Tasks: Lead customer marketing and content strategy for EMEA, driving advocacy and thought leadership.
- Company: Join Splunk, a Cisco company, known for its inclusive culture and innovative tech solutions.
- Benefits: Enjoy flexible work options, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact by shaping customer stories and engaging with diverse markets across EMEA.
- Qualifications: 7+ years in customer or content marketing; strong leadership and storytelling skills required.
- Other info: Fluency in English is essential; French or German is a plus!
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Description
Senior Manager, Customer Marketing & Strategic Content
Responsibilities: \”I want to and CAN do that!\”
Strategy Development & Execution
- Take the reins on our customer advocacy and thought leadership strategy for EMEA! Craft regional plans that blend big global themes with local flavour, think customer stories, original content, and a strong pulse on what matters in your market.
- Be the ultimate connector, work hand-in-hand with global advocacy, marketing, and sales to make magic happen. Swap best practices and share resources.
- Sync up with the global content team, bringing EMEA\’s insights to the table and making sure our content lands just right in the region.
- Lead and motivate your team of two regional marketers, empowering them to bring our thought leadership and customer marketing vision to life.
- Oversee budgets for customer advocacy and content programs, ensuring resources are allocated effectively to maximise impact and results.
Customer Advocacy
- Own and drive the regional customer advocacy program, partnering with sales and customer success to identify, build, and strengthen relationships with our standout customer advocates.
- Develop and embed a customer storytelling strategy that features authentic customer voices and success stories across all regional campaigns and channels.
- Hunt down, polish, and share powerful customer stories, testimonials, case studies, and speaker opportunities that spotlight real value and spark engagement.
Thought Leadership & Content Creation
- Collaborate with the global content marketing team to keep our strategy sharp and our content regionally relevant.
- Lead quarterly thought leadership launches (like \”State of Observability\” and \”Cost of Downtime\”), driving awareness, demand, and customer engagement.
- Build a content program for CXO engagement-think French and German podcasts, Perspectives pieces, sponsored content, and more. Make sure executive engagement programs (EBC, CBC, ESP) are powered by top-notch thought leadership.
- Team up with regional content marketers to ace the EMEA localisation and translation strategy, delivering standout content for France and Germany
Program Impact & Continuous Improvement
- Set the bar for success – define, track, and share the metrics that matter for advocacy and thought leadership programs.
- Monitor participation, business impact, and feedback. Use what you learn to keep our initiatives fresh, relevant, and impactful.
Requirements: What You Bring to the Table
Education & Experience
- You\’ve got 7+ years of experience in customer marketing, content marketing, or thought leadership.
- You know EMEA inside and out, especially when it comes to managing regional programs, nailing localisation, and communicating across cultures.
- You\’re a proven leader with a knack for building and inspiring high-performing teams.
Skills & Knowledge
- You live and breathe customer-centricity,always championing customer needs and weaving their insights into every program.
- You\’re a master storyteller who can create and edit compelling content across every channel (written, video, audio, you name it).
- You know how to connect, influence, and rally teams and stakeholders at every level.
- You\’ve run integrated marketing campaigns and love getting creative with advocacy and influencer programs.
- You are highly organised and adept at managing multiple projects simultaneously.
- You\’re fluent in English (fluency in French and/or German is highly desirable!)
- You know your way around marketing CRMs and analytics tools
- You\’re data-driven, always tracking, analysing, and optimising to make sure programs hit the mark.
Splunk, a Cisco company, is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Thank you for your interest in Splunk!
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Senior Manager, Customer Marketing & Strategic Content employer: Splunk Inc
Contact Detail:
Splunk Inc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Customer Marketing & Strategic Content
✨Tip Number 1
Familiarise yourself with the latest trends in customer marketing and thought leadership, especially within the EMEA region. This will not only help you understand the market better but also allow you to speak confidently about how you can contribute to our strategy.
✨Tip Number 2
Network with professionals in the customer marketing field, particularly those who have experience in EMEA. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of successful customer advocacy programmes you've led or contributed to. Highlighting measurable outcomes from these initiatives will demonstrate your ability to drive impact in a similar role at StudySmarter.
✨Tip Number 4
Showcase your storytelling skills by preparing a brief presentation or portfolio of your best content pieces. This will not only illustrate your creativity but also your understanding of how to engage audiences effectively across different channels.
We think you need these skills to ace Senior Manager, Customer Marketing & Strategic Content
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in customer marketing and content creation, especially within the EMEA region. Use specific examples that demonstrate your leadership skills and ability to manage regional programmes.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer advocacy and thought leadership. Mention how your background aligns with the responsibilities outlined in the job description, and showcase your storytelling abilities.
Showcase Relevant Experience: When detailing your work history, focus on achievements that relate to the role. Highlight any successful campaigns you've led, particularly those that involved collaboration with global teams or localised content strategies.
Emphasise Data-Driven Success: Include metrics and data that demonstrate the impact of your previous marketing initiatives. This could be in terms of engagement rates, customer feedback, or overall business impact, showcasing your analytical skills.
How to prepare for a job interview at Splunk Inc
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing and executing customer advocacy and thought leadership strategies. Be ready to share specific examples of how you've blended global themes with local insights, particularly in the EMEA region.
✨Highlight Your Leadership Skills
As a Senior Manager, you'll need to demonstrate your ability to lead and motivate a team. Share stories that illustrate how you've empowered your team members and fostered a collaborative environment to achieve marketing goals.
✨Emphasise Customer-Centricity
Be prepared to talk about how you prioritise customer needs in your marketing strategies. Discuss your approach to gathering customer insights and how you've used these to create compelling content and successful campaigns.
✨Demonstrate Data-Driven Decision Making
Since the role requires tracking and analysing metrics, come equipped with examples of how you've used data to optimise marketing programmes. Show your understanding of analytics tools and how they inform your strategies.
