Senior Director Marketing, Instruments (Remote UK) in London

Splice is a creative platform for people who make music. Serious producers choose Splice Sounds to bring their ideas to life. A subscription to Splice inspires and accelerates creative success for digital music creators with an industry-leading catalog of sounds and samples and an expanding AI stack. With a rent-to-own marketplace of DAWs and plugins, the Splice experience seamlessly integrates into any music production workflow, regardless of DAW (Digital Audio Workstation). Via Splice, an unparalleled team of sound designers and sample creators are fueling the success of a growing global community of chart-topping producers, students, and DIY creators.

At Splice, DISCO is a rallying cry for collaboration, accountability, and unity within our organization; Direct, Inclusive, Splice Together, Creator Centric, and Optimistic. Our shared success depends on our ability to support one another, work well together, and communicate directly. By embracing flexibility and a unified approach, we can navigate anything that’s thrown at us. Splice embraces a culture of remote work. You’ll see your colleagues showing up from across the US and the UK. In order to keep us working well as a team, we have regular communication, including Town Halls, departmental all-hands and get-togethers. When you join Splice, you join a network of colleagues, peers, and collaborators.

We’re looking for a senior marketing leader to own the Spitfire Audio brand and go-to-market (GTM) strategy and be the key strategic marketing partner owning trade-offs across the broader Splice and Spitfire Instruments portfolio. This role owns all marketing output for Spitfire Audio, from brand strategy and storytelling to campaigns, lifecycle, partnerships, and merchandising. It will also lead strategic positioning, launches, and growth for Spitfire Audio’s core instruments business—strengthening leadership with composers, expanding into adjacent creator segments, and driving sustained revenue through world-class brand building and performance marketing.

Reporting to the GM, this role will directly manage the Spitfire Audio GTM team and direct marketing efforts across the broader Splice and Spitfire Instruments portfolio – helping guide GTM trade-offs, coordinated campaigns, and clear brand storytelling.

What You’ll Do

• Own Brand & GTM Strategy

• Define Spitfire Audio’s brand vision, positioning, and customer narrative
• Set GTM priorities and translate launches and strategic bets into clear plans with measurable outcomes
• Ensure consistent differentiation across all touch points (sound quality, musicality, expressiveness, ease of use)
• Work closely with the GM, Instruments, and SVP, Marketing to shape Spitfire Audio’s place in the Splice brand architecture

• Drive GTM execution across launches, evergreen growth, and seasonal moments
• Lead integrated campaigns across content, social, CRM/lifecycle, partnerships, PR, and site merchandising
• Build repeatable GTM operating rhythms (planning, launch playbooks, performance reviews)

• Optimise acquisition, activation, conversion, and retention journeys across the funnel
• Own lifecycle strategy including onboarding, cross-sell/upsell, winback, and segmentation
• Partner closely with ecommerce and web teams to improve conversion and merchandising

• Translate product and AI innovation into compelling, creator-centric value propositions
• Shape pricing, packaging, and positioning across perpetual and subscription business models

• Manage and develop the Spitfire Audio GTM org, including creative, product marketing, partnerships, merchandising, and CRM
• Set clear priorities, coach leaders, and maintain a high bar for creative and executional excellence
• Build a highly data-driven marketing culture
• Act as a senior strategic marketing leader across Spitfire Audio and Splice Instruments
• Help resolve overlaps, define portfolio positioning, and guide GTM trade-offs
• Ensure customers clearly understand Spitfire Audio vs. Splice Instrument offerings and why each exists

Qualifications

• 12+ years of experience in senior marketing leadership roles (brand, growth, product marketing, or integrated GTM), ideally in creative software, music tech, SaaS, or subscription/perpetual digital products.
• Demonstrated success leading GTM strategies that drive adoption, engagement, and revenue growth.
• Proven experience managing and developing high-performing teams with multi-layered reporting structures.
• Strong brand leadership experience, ideally with premium, creator-led brands.
• Deep understanding of creator workflows (composers, producers, or both); virtual instruments familiarity strongly preferred.
• Strong cross-functional leadership with product, engineering, design, and commercial partners.
• Highly data-driven and metrics-literate, with strong strategic judgment and prioritization skills.
• Excellent communication and storytelling skills, with confidence presenting to senior stakeholders.

Private healthcare, including 24/7 digital GP access, mental health support pathways, and a range of pre-claim services. Life assurance, income protection, and critical illness coverage. Generous time off: 20 days of annual leave plus UK bank holidays.