At a Glance
- Tasks: Lead Spitfire Audio's brand strategy and go-to-market initiatives for innovative music tech products.
- Company: Join a leading creative software company with a passion for music and innovation.
- Benefits: Enjoy private healthcare, generous leave, and mental health support.
- Other info: Remote work opportunity with a strong emphasis on team development and data-driven culture.
- Why this job: Shape the future of music technology and drive growth in a dynamic environment.
- Qualifications: 12+ years in senior marketing roles with a focus on brand and growth strategies.
The predicted salary is between 72000 - 108000 € per year.
Location: Remote (UK)
About the Role
We are looking for a senior marketing leader to own the Spitfire Audio brand and go-to-market (GTM) strategy and be the key strategic marketing partner owning trade-offs across the broader Splice and Spitfire Instruments portfolio. This role owns all marketing output for Spitfire Audio, from brand strategy and storytelling to campaigns, lifecycle, partnerships, and merchandising. It will also lead strategic positioning, launches, and growth for Spitfire Audio's core instruments business—strengthening leadership with composers, expanding into adjacent creator segments, and driving sustained revenue through world-class brand building and performance marketing.
Reporting to the GM, this role will directly manage the Spitfire Audio GTM team and direct marketing efforts across the broader Splice and Spitfire Instruments portfolio – helping guide GTM trade-offs, coordinated campaigns, and clear brand storytelling.
What You'll Do
- Own Brand & GTM Strategy
- Define Spitfire Audio's brand vision, positioning, and customer narrative
- Set GTM priorities and translate launches and strategic bets into clear plans with measurable outcomes
- Ensure consistent differentiation across all touch points (sound quality, musicality, expressiveness, ease of use)
- Work closely with the GM, Instruments, and SVP, Marketing to shape Spitfire Audio's place in the Splice brand architecture
- Lead Campaigns & Growth
- Drive GTM execution across launches, evergreen growth, and seasonal moments
- Lead integrated campaigns across content, social, CRM/lifecycle, partnerships, PR, and site merchandising
- Build repeatable GTM operating rhythms (planning, launch playbooks, performance reviews)
- Drive Conversion & Lifecycle
- Optimise acquisition, activation, conversion, and retention journeys across the funnel
- Own lifecycle strategy including onboarding, cross-sell/upsell, winback, and segmentation
- Partner closely with ecommerce and web teams to improve conversion and merchandising
- Partner with Product & Data
- Translate product and AI innovation into compelling, creator-centric value propositions
- Shape pricing, packaging, and positioning across perpetual and subscription business models
- Lead & Scale the Team
- Manage and develop the Spitfire Audio GTM org, including creative, product marketing, partnerships, merchandising, and CRM
- Set clear priorities, coach leaders, and maintain a high bar for creative and executional excellence
- Build a highly data-driven marketing culture
- Portfolio-Level Leadership
- Act as a senior strategic marketing leader across Spitfire Audio and Splice Instruments
- Help resolve overlaps, define portfolio positioning, and guide GTM trade-offs
- Ensure customers clearly understand Spitfire Audio vs. Splice Instrument offerings and why each exists
Qualifications
- 12 years of experience in senior marketing leadership roles (brand, growth, product marketing, or integrated GTM), ideally in creative software, music tech, SaaS, or subscription/perpetual digital products.
- Demonstrated success leading GTM strategies that drive adoption, engagement, and revenue growth.
- Proven experience managing and developing high-performing teams with multi-layered reporting structures.
- Strong brand leadership experience, ideally with premium, creator-led brands.
- Deep understanding of creator workflows (composers, producers, or both); virtual instruments familiarity strongly preferred.
- Strong cross-functional leadership with product, engineering, design, and commercial partners.
- Highly data-driven and metrics-literate, with strong strategic judgment and prioritization skills.
- Excellent communication and storytelling skills, with confidence presenting to senior stakeholders.
Spitfire Audio Benefits: Private healthcare, including 24/7 digital GP access, mental health support pathways, and a range of pre-claim services; Life assurance, income protection, and critical illness coverage; Generous time off: 20 days of annual leave plus UK.
Senior Director Marketing, Instruments in London employer: Splice
At Spitfire Audio, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, especially for our remote team in the UK. We offer comprehensive benefits including private healthcare, generous annual leave, and robust support for mental health, ensuring our employees thrive both personally and professionally. With a strong focus on employee growth and development, we empower our team members to lead innovative marketing strategies and make a meaningful impact in the creative software industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director Marketing, Instruments in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and campaigns. This is your chance to showcase what you can bring to the table, especially for a role as dynamic as Senior Director Marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their brand story and be ready to discuss how you can enhance their GTM strategy. Tailor your answers to reflect their values and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Spitfire Audio.
We think you need these skills to ace Senior Director Marketing, Instruments in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in brand strategy and GTM execution. We want to see how your background aligns with the Spitfire Audio vision, so don’t hold back on showcasing relevant achievements!
Showcase Your Leadership Skills:As a senior marketing leader, it’s crucial to demonstrate your ability to manage and develop high-performing teams. Share examples of how you've successfully led teams in the past and the impact it had on your projects.
Be Data-Driven:We love numbers! Highlight your experience with data-driven marketing strategies and how you’ve used metrics to drive growth and engagement. This will show us that you understand the importance of analytics in shaping effective marketing campaigns.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Spitfire Audio. Don’t miss out!
How to prepare for a job interview at Splice
✨Know Your Brand Inside Out
Before the interview, dive deep into Spitfire Audio's brand vision and positioning. Understand their core instruments and how they differentiate themselves in the market. This knowledge will help you articulate your ideas on brand strategy and storytelling during the interview.
✨Prepare for Strategic Conversations
Given the role's focus on GTM strategy, be ready to discuss your past experiences with launching products and driving growth. Think of specific examples where you've successfully managed trade-offs and led integrated campaigns, as this will showcase your strategic mindset.
✨Showcase Your Leadership Style
As a senior marketing leader, it's crucial to demonstrate your ability to manage and develop high-performing teams. Prepare to share your approach to coaching leaders and maintaining creative excellence, as well as how you foster a data-driven culture within your team.
✨Engage with Data-Driven Insights
Since the role requires a strong understanding of metrics and performance, come equipped with insights from your previous roles. Be ready to discuss how you've used data to optimise acquisition, conversion, and retention strategies, and how you can apply that knowledge to Spitfire Audio.
