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- Tasks: Lead user acquisition campaigns for mobile games, focusing on data-driven strategies.
- Company: Join Splash Games, a fast-growing UK tech startup in skill-based mobile gaming.
- Benefits: Enjoy full remote flexibility and a performance-based bonus scheme.
- Why this job: Make an instant impact in a dynamic start-up environment with real growth potential.
- Qualifications: Proven experience in user acquisition for mobile apps, especially games, with a data-driven mindset.
- Other info: This is a fractional contract role, offering flexible pay structures.
About us: Splash Games (a NextGen Play business) is a UK-based tech startup building the next generation of skill-based mobile gaming. Players compete for real-money prizes in games that are light, fun, and fair. We’re early-stage but growing fast, with strong retention and monetisation metrics - and now we’re ready to ramp up acquisition.
To help us hit our ambitious growth targets, we’re looking for a top-tier, data-driven Fractional UA Specialist to lead our paid UA efforts across Meta, Apple Search Ads (ASA), and emerging in-game ad networks on a part-time basis.
About the role:
- Develop and execute high-impact UA campaigns across Meta and ASA, with the goal of acquiring quality users at scale.
- Test and launch campaigns on in-game ad networks (e.g., PropellerAds, Unity Ads, etc.).
- Own performance metrics (CPI, ROAS, retention) and continuously optimise creatives, targeting, and spend (via AppsFlyer).
- Use data and analytics to identify opportunities, iterate quickly, and scale what works.
- Collaborate with the founding team to align on targets, creative strategy, and insights.
Required Skills & Experience:
- A UA expert with proven experience in growing mobile apps (ideally with experience in mobile games).
- You’ve run profitable campaigns on Meta and ASA, and have experience testing/adapting to new platforms.
- You’re data-obsessed - driven by metrics and results.
- You thrive in start-up environments: fast-moving and full of opportunity.
- You’re commercially minded and motivated by performance and results.
What We Offer:
- Full remote flexibility.
- Work with a promising UK-based mobile gaming startup with real traction.
- Generous performance-based bonus scheme for hitting acquisition goals.
- The chance to make an instant, visible impact on a growing company.
- Autonomy to test new strategies and shape UA from the ground up.
Compensation: This is a fractional contract role - we’re open to structuring it around your daily or hourly rate.
If you’re driven by data, creative problem-solving, and passionate about mobile gaming growth, we can’t wait to meet you. Apply now and tell us how you’d take Splash Games to the next level!
Job Types: Part-time, Freelance
Pay: £350-£700 per day
User Acquisition Specialist (Mobile Games) – Fractional / Contract employer: Splash Games
Contact Detail:
Splash Games Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Specialist (Mobile Games) – Fractional / Contract
✨Tip Number 1
Familiarise yourself with the latest trends in user acquisition for mobile games. Understanding what works in the current market can give you an edge when discussing strategies during interviews.
✨Tip Number 2
Network with professionals in the mobile gaming industry, especially those who have experience with UA campaigns on platforms like Meta and ASA. Building connections can lead to valuable insights and potential referrals.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous campaigns. Being able to showcase your data-driven approach will demonstrate your expertise and align with the company's focus on performance.
✨Tip Number 4
Stay updated on emerging ad networks and be ready to share innovative ideas for testing new platforms. Showing your willingness to adapt and experiment can set you apart as a candidate who thrives in a fast-paced startup environment.
We think you need these skills to ace User Acquisition Specialist (Mobile Games) – Fractional / Contract
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in user acquisition, particularly in mobile games. Use specific metrics to demonstrate your success in previous roles, such as CPI and ROAS.
Craft a Compelling Cover Letter: In your cover letter, express your passion for mobile gaming and your data-driven approach. Mention specific campaigns you've run on Meta and ASA, and how you can apply that experience to help Splash Games grow.
Showcase Your Data Skills: Emphasise your analytical skills by providing examples of how you've used data to optimise campaigns. Discuss tools like AppsFlyer that you've used to track performance metrics and make data-driven decisions.
Demonstrate Cultural Fit: Since Splash Games is a startup, highlight your adaptability and experience in fast-paced environments. Share examples of how you've thrived in similar settings and contributed to team goals.
How to prepare for a job interview at Splash Games
✨Showcase Your Data-Driven Mindset
As a User Acquisition Specialist, it's crucial to demonstrate your obsession with data. Be prepared to discuss specific metrics you've improved in past campaigns, such as CPI and ROAS, and how you used analytics to drive decisions.
✨Familiarise Yourself with the Platforms
Make sure you know the ins and outs of Meta and Apple Search Ads, as well as any emerging in-game ad networks. Bring examples of successful campaigns you've run on these platforms to illustrate your expertise.
✨Emphasise Your Start-Up Experience
Since Splash Games is a fast-moving start-up, highlight any previous experience you've had in similar environments. Discuss how you adapted quickly to changes and contributed to growth in those roles.
✨Prepare Creative Strategies
Think about innovative user acquisition strategies you could propose during the interview. Show that you're not just data-driven but also creative in your approach to acquiring users and optimising campaigns.
