National Account Manager - Off-Trade in London
National Account Manager - Off-Trade

National Account Manager - Off-Trade in London

London Full-Time 39600 - 66000 £ / year (est.) No home office possible
Spirit Cartel

At a Glance

  • Tasks: Drive sales and grow our premium spirits portfolio in the retail market.
  • Company: Join Spirit Cartel, a passionate team dedicated to exciting spirits brands.
  • Benefits: Competitive salary, performance bonuses, generous holiday, and health benefits.
  • Other info: Flexible working with travel opportunities and excellent career growth.
  • Why this job: Make an impact in the spirits industry while building strong retail relationships.
  • Qualifications: Proven off-trade experience and strong communication skills are essential.

The predicted salary is between 39600 - 66000 £ per year.

Location: England
Based: Field based and will be required to attend our offices and customer sites when required
Position: Permanent

Who We Are
At Spirit Cartel, we do not just sell spirits - we live and breathe them. We scour the globe for the best, boldest, and most exciting brands, then bring them to our customers. We are on an ambitious journey and looking for an experienced National Account Manager to help us shake up the retail sector.

The Role
This position is all about expanding our footprint in the off-trade retail market. You will be the driving force behind growing our premium spirits portfolio in major retail chains and groups, brokers, spirit specialists, grocers and e-commerce platforms. We are after someone with solid off-trade experience, existing industry relationships, and a deep understanding of commercial strategy. You will be responsible for securing listings, increasing distribution, and building long-term, profitable relationships - all while keeping a close eye on market trends and emerging opportunities. Since this role covers a wide geographic area, you will need to be a master of virtual relationship building by using video calls, phone conversations, and email to develop strong partnerships, rather than frequent face-to-face meetings. However, travel to offsite meetings as well as our offices will also be necessary.

What You Will Be Doing

  • Driving sales and growth – Securing new listings, expanding distribution and smashing your sales targets.
  • Strategic account management – Building business plans, managing costs and maximising profit.
  • Commercial execution – Negotiating and delivering commercial agreements with key retail players.
  • Market intelligence – Staying ahead of trends and identifying opportunities for expansion.
  • Retail activation – Delivering brand training, promotional activities and in-store activations.

What We Are Looking For

  • Proven off-trade experience – A solid background in selling spirits or drinks to the retail sector.
  • Commercially savvy – A strong grasp of retail margins, ROI, and sales figures.
  • Industry knowledge – A deep passion for spirits, including production methods and market trends.
  • A self-starter – Thrives on autonomy and developing strategic business plans.
  • Exceptional communicator – Confident, persuasive, and able to build relationships remotely.
  • Existing industry contacts – Already well-connected in the retail drinks sector.
  • Flexibility and willingness to travel – While the role is mostly remote, travel (including overnight stays) will be required.
  • Bonus skills – Brand training experience and cocktail knowledge are a plus!

Working Pattern
This role is 37.5 hours per week Monday to Friday (09:00 – 17:30pm) but the individual must be flexible according to event and business needs. Some evening and weekend work may be required.

What Is in It for You?
Competitive Salary - up to £55,000 per annum, depending on experience.
Performance Bonus – up to 10% based on agreed KPIs.
Generous Holiday Package – 25 days annual leave (rising with service) + bank holidays.
Health & Wellbeing – Dental contributions & access to an Employee Assistance Programme.
Company Car
Enhanced maternity and paternity pay
Discount on selected products.

How to Apply
If you are interested in applying please click the link. Please note: we are unable to provide feedback on your application should you not be invited for interview. Unfortunately we cannot consider your application if you do not satisfy the required knowledge and experience criteria detailed above. Equal consideration will be given to all candidates, irrespective of their gender, race, disability, marital status, religion, age or sexuality.

No Agencies Please - We thank you for your interest in working with Spirit Cartel, however, we have our own internal HR and Recruitment team who support our recruiting needs. We will not pay fees or acknowledge any CVs supplied to Spirit Cartel unless you have been briefed on the role by a member of our HR Team. Thank you for your understanding in advance.

National Account Manager - Off-Trade in London employer: Spirit Cartel

At Spirit Cartel, we pride ourselves on being more than just a spirits distributor; we are passionate about the brands we represent and the relationships we build. As a National Account Manager, you will enjoy a competitive salary, performance bonuses, and a generous holiday package, all while working in a dynamic and flexible environment that encourages personal growth and strategic thinking. Our commitment to employee wellbeing, including dental contributions and an Employee Assistance Programme, makes Spirit Cartel an exceptional employer for those looking to thrive in the off-trade retail sector.
Spirit Cartel

Contact Detail:

Spirit Cartel Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land National Account Manager - Off-Trade in London

✨Tip Number 1

Network like a pro! Reach out to your existing contacts in the retail drinks sector and let them know you're on the hunt for a new opportunity. A personal recommendation can go a long way in landing that interview.

✨Tip Number 2

Master the art of virtual communication. Since this role requires building relationships remotely, practice your video call skills and ensure you come across as confident and engaging. Remember, first impressions count!

✨Tip Number 3

Stay ahead of the game by keeping an eye on market trends. Research the latest developments in the spirits industry and be ready to discuss how you can leverage these insights to drive sales and growth during interviews.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining Spirit Cartel and ready to make an impact in the off-trade market.

We think you need these skills to ace National Account Manager - Off-Trade in London

Off-Trade Experience
Commercial Strategy
Sales Growth
Account Management
Negotiation Skills
Market Intelligence
Retail Activation
Relationship Building
Communication Skills
Industry Knowledge
Flexibility
Self-Starter
Brand Training Experience
Cocktail Knowledge

Some tips for your application 🫡

Show Your Passion for Spirits: When you're writing your application, let your love for spirits shine through! Share any personal experiences or knowledge you have about the industry. We want to see that you’re not just applying for a job, but that you genuinely care about what we do.

Tailor Your Application: Make sure to customise your CV and cover letter to highlight your off-trade experience and existing industry relationships. We’re looking for someone who understands the retail sector, so show us how your background aligns with our needs!

Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, we’re busy too, so clarity is key!

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised on our end.

How to prepare for a job interview at Spirit Cartel

✨Know Your Spirits

Make sure you brush up on your knowledge of spirits and the off-trade market. Familiarise yourself with current trends, popular brands, and production methods. This will not only show your passion but also demonstrate your industry expertise during the interview.

✨Showcase Your Relationships

Prepare to discuss your existing industry contacts and how they can benefit the company. Highlight specific examples of how you've leveraged these relationships in the past to secure listings or drive sales. This will illustrate your value as a candidate.

✨Master Virtual Communication

Since this role involves a lot of remote relationship building, practice your virtual communication skills. Be ready to discuss how you effectively manage relationships through video calls and emails, and share any tools or strategies you use to stay connected.

✨Prepare for Commercial Discussions

Brush up on your understanding of retail margins, ROI, and sales figures. Be prepared to discuss how you would approach commercial agreements and what strategies you would implement to maximise profit. This will show that you're commercially savvy and ready to hit the ground running.

National Account Manager - Off-Trade in London
Spirit Cartel
Location: London

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