At a Glance
- Tasks: Lead marketing strategies for Workplace Health and NHS Services, driving growth and engagement.
- Company: Join Spire Healthcare, a leader in innovative healthcare solutions.
- Benefits: Competitive salary, career development, and the chance to make a real impact.
- Other info: Dynamic role with opportunities for creativity and innovation in a fast-paced setting.
- Why this job: Shape the future of healthcare marketing and inspire a high-performing team.
- Qualifications: Proven marketing leadership experience, ideally in healthcare or complex environments.
The predicted salary is between 56250 - 68750 £ per year.
Head of Marketing (HEADO88131) London, England
We are looking for an experienced marketing leader to provide strategic direction across two of our most important growth areas: Workplace Health (WPH) and NHS Services.
This is a pivotal leadership role at the heart of Spire's growth agenda, offering the opportunity to influence how we engage employers, partners, healthcare professionals, commissioners, patients and communities across the UK.
Working closely with senior stakeholders and reporting directly to the Group Marketing Director, you will develop insight-led marketing strategies that deliver measurable commercial outcomes, improve patient engagement, strengthen market positioning and support business growth
As a senior marketing leader, you will be responsible for developing and executing integrated B2B and B2B2C marketing strategies, leading a high-performing team, and ensuring marketing delivers demonstrable value across both business units.
From strategic campaigns and brand development to bids, mobilisations and customer acquisition, you will play a key role in helping more people access the healthcare services and support they need, while contributing directly to Spire Healthcare's long-term success.
- Senior marketing management and leadership experience, ideally across healthcare, B2B, B2B2C, public sector, commissioned services or similarly complex environments.
- Proven ability to develop and deliver strategic marketing plans that drive growth, demand, engagement, referrals and measurable impact.
- Experience leading teams, functions, verticals or portfolios, with the ability to prioritise resources across competing business needs.
- Strong strategic understanding of digital marketing, website, CRM, marketing automation, content strategy and performance reporting experience, with the ability to use these channels to drive growth, engagement, referrals and measurable impact.
- Demonstrable experience using data, insight and ROI reporting to shape strategy, optimise activity and influence senior decisions.
- Experienced people manager, who can coach and motivate a high-performing team.
- Experience managing multiple budgets, agencies, partners and stakeholders across matrixed organisations.
- Experience working with diverse audiences and a strong understanding of accessibility, inclusivity, patient/public engagement and plain English communications.
- Ability to influence at senior leadership level, including contributing to bids, mobilisations, service launches and business cases.
Key Responsibilities
- Set, lead and be accountable for the integrated marketing strategy across B2B WPH and B2B2C NHS Services, translating organisational priorities into clear plans, measurable outcomes and cross-functional delivery.
- Lead the development and optimisation of digital channels, marketing technology, CRM and automation capabilities across Workplace Health and NHS Services, improving efficiency, scalability, customer and patient experience, data quality and marketing effectiveness.
- Build a data-led performance culture, establishing KPIs, dashboards and reporting frameworks that measure campaign effectiveness for investment, growth and improvement purposes.
- Work closely with Spire Group Marketing, Corporate Affairs and relevant senior stakeholders to ensure activity aligns with the Spire master brand, corporate narrative and wider reputation priorities.
- Provide strategic marketing input into bids, new service launches, contract mobilisations and proposition development.
- Manage and inspire a high-performing team across both business units in a fast-paced environment, offering advice and guidance, championing best practice in a highly compliant industry – showcasing inclusivity, creativity and innovation aligned with Spire’s values and responsibilities.
About You
- Inspiring marketing leader with a passion for developing high-performing teams.
- Influential communicator who thrives in senior stakeholder environments.
- Commercial mindset with a clear focus on growth, impact and return on investment.
- Data-driven and insight-led, using evidence to optimise performance and inform strategy.
- Organised, detail-oriented and delivery-focused, with strong prioritisation skills.
- Proactive problem solver committed to delivering measurable business value.
Interview Process
- The interview process will commence on 1st of September
- In person interviews will commence the w/c 14th of September in London
- #J-18808-Ljbffr
Head of Marketing employer: Spire Occupational Health
At Spire Occupational Health, we pride ourselves on being an exceptional employer that prioritises the wellbeing of our employees and clients alike. Located in Norwich, we offer a supportive work culture with flexible part-time hours, competitive benefits including free GP appointments and enhanced leave, and ample opportunities for professional growth within a dynamic team. Join us to make a meaningful impact in occupational health while enjoying a rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Spire Occupational Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Spire Occupational Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Spire Occupational Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Spire Occupational Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Spire Occupational Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Spire Occupational Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Spire Occupational Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Spire Occupational Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Spire Occupational Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Spire Occupational Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
