Business Development Specialist

The purpose of the Business Development Specialist will be to grow Primary Care referrals (patient numbers and revenue) by making Spire Healthcare the first choice for patient referrals from GPs, Allied Health professionals such as Physiotherapists and Osteopaths and to identify and maximise business development opportunities presented by commissioning groups.

Key Accountabilities

• Plan and deliver a Primary Care engagement programme in consultation with the Hub Sales and Business Development Director to target an agreed mix of GP practices and other primary care professionals.
• Devise your own time, activity, and workload to ensure achievement of monthly targets within the primary care contact programme.
• Work in partnership with central teams to plan and execute email campaigns and events using agreed processes and systems.
• Plan and deliver education such as clinical workshops, surgery seminars and other education events for target GPs, CCGs and allied health professionals.
• Work with GP Vocational training programmes to provide education for trainee GPs.
• Provide education for patient groups within the catchment area.
• The post holder may be asked to work alongside the Self‑Pay Sales team to plan and deliver patient awareness events.
• Undertake lead generation, virtual and face‑to‑face meetings with Occupational Health Nurses/Managers, Practice Managers, referring GPs, CCGs and allied health professionals in order to build strong working relationships; promote the Hub’s services, consultants, and standards; and facilitate smooth administrative processes.
• Act as a point of contact and subject matter expert on Primary Care relations, liaising with hospital departments to fix communication or administrative problems that are hampering relationships with primary care referrers.
• This could include but is not limited to obstacles sending referrals by either traditional routes or Spire Connect.
• Maintain a Primary Care contacts database and log all contacts, opportunities and six‑month sales data on CRM.
• Use contact log to produce monthly sales activity report.
• Collate GP referral data quarterly – in order to measure outcome of own relationship activity and to identify new contact opportunities.
• Maintain a thorough working knowledge of the Hub’s services and its consultants.
• Act as Spire Hospitals ambassador to the primary care community, displaying a professional, caring and friendly approach at all times, and champion the needs and interests of primary care referrers within the sites.
• Undertake training and development relevant to the post.
• Maintain a flexible approach to support other business development activities as required.
• Maintain flexibility so that the post holder is available to meet GPs and stakeholders at times that suit them and the role involves some evening and weekend working to support hub events.
• The role will involve daily travel within the hub’s catchment area and occasional travel to Spire Healthcare head office in central London, and to other Spire Healthcare hospitals around the UK.

Experience, Knowledge and Technical Ability

• Face‑to‑face field sales experience within a corporate or healthcare environment.
• Evidence of results achieved through customer relationship management.
• Excellent communication and presentation skills.

Benefits

• 35 days annual leave inclusive of bank holidays.
• Employer and employee contributory pension with flexible retirement options.
• ‘Spire for you’ reward platform – discount and cashback for over 1000 retailers.
• Free Bupa wellness screening.
• Private medical insurance.
• Life assurance.
• Save an average of £50 per month with free onsite car park.

Spire Healthcare are proud to be an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive culture for all. Our people are our difference; it’s their dedication, warmth and pursuit of excellence that set Spire Healthcare apart.