Campaign Manager in Swindon

Location: Cheltenham, UK.

Benefits: 27 days holiday plus wellbeing day, private medical insurance, bonus scheme, share scheme, enhanced pension plan, life assurance, on-site gym, free on-site parking, salary sacrifice schemes for technology and electric vehicles.

This role is a key member of the Global Content and Digital team and will lead the full lifecycle of global marketing campaigns—from strategic development through execution, performance tracking, and reporting. It supports the Steam Specialities brands – Spirax Sarco and GESTRA – by driving high-impact campaigns that elevate brand visibility, thought leadership, and commercial outcomes.

The Global Campaign Manager will independently deliver global campaigns while partnering with local marketing teams to ensure adoption and execution across regions. Campaigns focus on brand, thought-leadership, products, solutions, and services. The role also includes translating campaign collateral using digital translation tools and managing the review and approval process with operating companies.

This is a hands-on position requiring the ability to develop copy (high-level messaging, headlines, short form copy), proofread materials for accuracy and consistency, and develop creative concepts for execution by the Design Studio. The successful candidate will actively contribute to content creation and collaborate closely with designers to bring campaign ideas to life.

Responsibilities

• Campaign Strategy & Development: Work with the Content & Digital Marketing Manager to develop campaigns aligned to the annual global campaign plan, covering brand, thought-leadership, product, solution, and service themes.
• Briefing and Proposition Definition: Partner with Sector and Portfolio Managers and subject matter experts to craft robust campaign briefs that define proposition, positioning, audience, messaging, assets, timelines, and KPIs.
• Budget Ownership: Be accountable for the campaign budget, providing regular reporting on spend and delivery against targets.
• Stakeholder Engagement: Lead cross-functional collaboration with internal stakeholders and SMEs to conceptualise and deliver compelling campaigns, ensuring alignment with business goals and audience needs.
• End-to-End Campaign Management: Manage the full campaign lifecycle—from concept development and creative briefing to content creation and cross-channel delivery in partnership with agencies and the digital marketing team.
• Agency and Partner Coordination: Manage external agencies and the internal Design Studio to produce campaign assets, oversee approvals, and ensure timely delivery.
• Campaign Localisation: Act as the primary liaison with Operating Companies to facilitate campaign localisation, adoption, and feedback loops.
• Performance Monitoring: Track and report campaign performance across channels (email, paid media, web, etc.) throughout the lifecycle, providing actionable insights and final impact assessments.
• Collaboration and Influence: Build strong partnerships across divisional, regional, and local marketing teams to drive campaign success.
• Cross-functional Collaboration: Work closely with Steam Business Development (SBD), sales operating companies, and the Content Marketing and Design Studio teams to ensure campaigns are digitally enabled and commercially effective.

Additional Responsibilities

• Stay current with marketing trends, technologies, and best practices in campaign management.
• Support broader Steam Business Development initiatives and contribute to continuous improvement across the marketing function.

Qualifications

• Experience in a campaign management role.
• Proven track record creating and delivering engaging content and campaigns.
• Demonstrates end-to-end campaign management from ideation to execution to measurement.
• Experience using marketing tools and techniques.
• Working experience with a B2B engineering environment.
• Degree or equivalent in Marketing.
• Strong understanding of campaign management in the context of B2B engineering.
• Strong understanding of current marketing concepts, strategy, and best practice.
• Solid understanding of the wider marketing discipline such as digital, demand creation, demand capture.

Success Profile

• Be able to communicate, network and influence effectively across all levels.
• Be able to translate technical information into compelling copywriting.
• Have strong organisation and planning skills.
• Have an analytical mind-set.
• Be highly organised while being able to be reactive to maximise opportunities.
• Be a clear and structured thinker with a practical and proactive approach.
• Be a team player with a motivating and confident attitude.

The Steam Thermal Solutions business is part of Spirax Group, with Spirax Sarco and Gestra as the two brands forming Steam Thermal Solutions. Spirax Group is a FTSE100 and FTSE4Good multinational industrial engineering company with expertise in steam and related technologies. Our purpose is to create sustainable value for all stakeholders by engineering a more efficient, safer, and sustainable world. We serve customers in 165 countries across industries including Food & Beverage, Pharmaceutical & Biotechnology, Power Generation, Semiconductors, and Healthcare. We are committed to inclusion and flexibility, and we outline our inclusion commitments in our published materials. We are also a Disability Confident Committed Employer. If you would like to apply using this scheme, please select this option in our application form or notify our recruitment partners.