At a Glance
- Tasks: Shape and execute global marketing strategies for innovative products.
- Company: Join a leading FTSE100 engineering group with a supportive culture.
- Benefits: Enjoy flexible working, generous holidays, and paid volunteering leave.
- Other info: Inclusive workplace encouraging diverse candidates to apply.
- Why this job: Make an impact in a dynamic role that drives growth and creativity.
- Qualifications: 3+ years in B2B marketing with strong digital campaign skills.
The predicted salary is between 60000 - 70000 £ per year.
Watson-Marlow Fluid Technology Solutions is part of SpiraxGroup, a FTSE100 and FTSE4Good multi‑national industrial engineering Group with expertise in the control and management of steam, electric thermal solutions, peristaltic pumping and associated fluid technologies. When you join us, you will be integrated into a cooperative and encouraging team, participate in challenging yet critical work, and experience ongoing growth opportunities to help you achieve your full potential. We are looking for a passionate and skilled Marketing Specialist to join the team on a 12‑month FTC. In this role, you will play a key part in shaping and executing global sector marketing strategies aligned to business objectives. You will be responsible for planning, implementing and reporting on integrated marketing campaigns, including product launches, that drive awareness, engagement and growth. Working closely with cross‑functional teams, you will ensure marketing initiatives are insight‑led, customer‑focused and commercially impactful, targeting key sub‑sectors within Life Sciences and Process Industries. Your ability to translate strategic goals into actionable campaigns will be essential in delivering measurable results and supporting our growth strategy.
Key Responsibilities
- Sector marketing campaigns: work closely with the Customer and Market Insight teams to create and deliver strategic marketing campaigns that align with business objectives for target sectors, ensuring consistency and impact across all regions.
- Team collaboration: bring together a team of brand and creative, UX and web to implement marketing campaigns that drive both brand awareness and lead generation.
- Product launches: plan and deliver strategic product marketing launches as part of marketing campaigns.
- Insight‑led messaging: utilise in‑depth marketing research and customer insights to define effective and compelling customer messaging.
- Creative: brief and oversee the creative process for content generation ensuring alignment with campaign objectives and the brand strategy.
- Customer journey: collaborate closely with the team to develop campaign journeys, target segmentation and marketing analytics.
- Reporting: monitor and report on campaign metrics and provide analysis to demonstrate the effectiveness and ROI of marketing activities.
- Continuous improvement: remain current with marketing and sector trends to evolve our marketing campaigns.
Skills / Experience
- At least 3 years’ experience working in a B2B marketing role.
- Skilled in managing and coordinating multiple concurrent projects.
- Ability to work autonomously to deliver results in a busy, pressurised work environment.
- Solid demonstrable experience in digital marketing, with a specific focus on creating and managing complex marketing campaigns.
- Demonstrated organisational skills and methodical approach to completing tasks.
- Experience of CRM integration with marketing automation platforms.
Benefits
- A competitive salary.
- Flexible working arrangements.
- A generous holiday allowance.
- Three days’ paid volunteering leave.
- Additional support and benefits through our Everyone is Included Group Inclusion Plan.
Equal Opportunity Employer. The company is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We encourage candidates from all backgrounds to apply. If you require accommodations during the application process, please let us know.
Marketing Specialist in Cornwall employer: Spirax-Sarco Engineering
Watson-Marlow Fluid Technology Solutions is an exceptional employer, offering a dynamic and inclusive work environment in Cheltenham. With a strong focus on employee growth, you will have the opportunity to engage in meaningful projects while enjoying flexible working arrangements, a generous holiday allowance, and the chance to contribute to community initiatives through paid volunteering leave. Join us to be part of a supportive team that values your contributions and fosters your professional development.
