Campaign Manager

Campaign Manager

Location: Cheltenham, UK
Benefits: (UK only) 27 days holiday plus Wellbeing day, Private Medical Insurance, Bonus scheme, Sharescheme, Enhanced pension plan, Life assurance, On‑site gym, Free on‑site parking, Salary sacrifice schemes for Technology and Electric Vehicles.

Role Overview

As a key member of the Global Content and Digital team, the Global Campaign Manager will lead and be accountable for the full lifecycle of global marketing campaigns—from strategic development through to execution, performance tracking, and reporting. This role is pivotal in driving high‑impact campaigns that elevate brand visibility, thought leadership, and commercial outcomes for the Steam Specialities brands – Spirax Sarco and GESTRA.

The Global Campaign Manager will independently deliver global campaigns while partnering with local marketing teams to ensure seamless adoption and execution across regions. This includes campaigns focused on brand, thought‑leadership, products, solutions, and services. You will also be responsible for the translation of campaign collateral through the use of digital translation tools and managing the review and approval process with operating companies.

This is a hands‑on position requiring the ability to develop copy (predominantly high‑level messaging, headlines, and short‑form copy), proofread campaign materials for accuracy and consistency, and develop creative concepts for further development and execution by the Design Studio. The successful candidate will be comfortable taking an active role in content creation and collaborating closely with designers to bring campaign ideas to life.

Your objectives and responsibilities will focus on…

• Campaign Strategy & Development
  Work with the Content & Digital Marketing Manager to develop campaigns aligned to the annual global campaign plan, covering brand, thought‑leadership, product, solution, and service themes.
• Briefing and Proposition Definition: Partner with Sector and Portfolio Managers and subject matter experts to craft robust campaign briefs that define proposition, positioning, audience, messaging, assets, timelines, and KPIs.
• Budget Ownership: Be accountable for the campaign budget, providing regular reporting on spend and delivery against targets.
• Stakeholder Engagement: Lead cross‑functional collaboration with internal stakeholders and SMEs to conceptualise and deliver compelling campaigns, ensuring alignment with business goals and audience needs.
• End‑to‑End Campaign Management: Manage the full campaign lifecycle—from concept development and creative briefing to content creation and cross‑channel delivery in partnership with agencies and the digital marketing team.
• Agency and Partner Coordination: Manage external agencies and the internal Design Studio to produce campaign assets, oversee approvals, and ensure timely delivery.
• Campaign Localisation: Act as the primary liaison with Operating Companies to facilitate campaign localisation, adoption, and feedback loops.
• Performance Monitoring: Track and report campaign performance across channels (email, paid media, web, etc.) throughout the campaign lifecycle, providing actionable insights and final impact assessments.

Collaboration and Influence

• Build strong partnerships across divisional, regional, and local marketing teams to drive campaign success.
• Work closely with Steam Business Development (SBD), sales operating companies, and the Content Marketing and Design Studio teams to ensure campaigns are digitally enabled and commercially effective.

Additional Responsibilities

• Stay current with marketing trends, technologies, and best practices in campaign management.
• Support broader Steam Business Development initiatives and contribute to continuous improvement across the marketing function.

Your previous experience is likely to include…

• Experience in a campaign management
• Proven track record creating and delivering engaging content and campaigns.
• Demonstrates end‑to‑end campaign management from ideation to execution to measurement
• Experience Using Marketing tools and techniques
• Working experience with a B2B engineering environment
• Degree or equivalent in Marketing
• Strong understanding of campaign management in the context of B2B engineering
• Strong understanding of current marketing and campaign concepts, strategy and best practice
• Solid understanding of the wider marketing discipline such as digital, demand creation, demand capture

To be successful in this role you will…

• Be able to communicate, network and influence effectively across all levels
• Be able to translate technical information into compelling copywriting
• Have strong organisation and planning skills
• Have an analytical mind‑set
• Be highly organised while being able to be reactive to maximise opportunities
• Be a clear and structured thinker with a practical and proactive approach.
• Be a team player with a motivating and confident attitude.

The Steam Thermal Solutions business is one of three businesses within Spirax Group. Spirax Sarco and Gestra, are our two brands that form Steam Thermal Solutions and are global leaders in the supply of engineered solutions for the design, provision and maintenance of efficient industrial and commercial steam systems. Steam Thermal Solutions has global coverage across 67 operating units (called OpCos), organised into four Divisions: EMEA, APAC, Americas, GESTRA.

Spirax Group is a FTSE100 and FTSE4Good multi‑national industrial engineering Group with expertise in the control and management of steam, electric thermal solutions, peristaltic pumping and associated fluid technologies.

Our Purpose is to create sustainable value for all our stakeholders as we engineer a more efficient, safer and sustainable world. Our technologies play an essential role in critical industrial processes and industrial equipment across industries as diverse as Food & Beverage, Pharmaceutical & Biotechnology, Power Generation, Semiconductors and Healthcare. With customers in 165 countries, we provide the solutions that sit behind the production of many items used in daily life, from baked beans to mobile phones!

Our Purpose, supported by our inclusive culture and Values, unites us, guides our decisions and inspires us everywhere that we operate. We support our colleagues to make their difference for each other as well as customers, communities, suppliers, our planet and shareholders by creating a truly equitable working environment where everyone feels included.

Benefits

You will receive a competitive salary (and a discretionary bonus), flexible working and excellent benefits including 27 days holiday allowance (before bank holidays), 3 days’ paid volunteering leave, comprehensive private healthcare, enhanced pension plan, life assurance, optional participation in a Share Ownership Plan, free onsite parking, flexible benefits, and access to a personal discounts’ portal. We also offer a range of additional support and benefits through our Everyone is Included Group Inclusion Plan, detailed below.

Everyone is Included at Spirax Group

We are passionate about creating inclusive and equitable working cultures where everyone can be themselves and achieve their full potential. For us, that means supportive teams and strong relationships where everyone’s contribution is valued – across social and cultural backgrounds, ethnicities, ages, genders, gender identities, abilities, neurodiversity, sexual orientation, religious beliefs, and everything else that makes us human and unique.

We want everyone to be able to make their difference here, so we will always consider requests for flexible working.

We know that everyone needs some extra help from time to time too, so we have introduced a range of additional benefits through our Group Inclusion Commitments. These include gender‑neutral parental leave, 15 days of extra paid caregiver leave, paid time off and support for anyone experiencing pregnancy loss or domestic abuse, menopause‑friendly workplace principles and more. Learn more at https://www.spiraxgroup.com/en/life-at-spirax/our-inclusive-group/our-inclusion-commitments.

We are also a Disability Confident Committed Employer. If you would like to apply using this scheme, please select this option in our application form or notify our recruitment partners.