At a Glance
- Tasks: Lead brand strategy for Gabbys Dollhouse and Games, driving revenue and market share.
- Company: Join a dynamic toy company known for creativity and innovation.
- Benefits: Enjoy flexible hours, hybrid work, and a comprehensive benefits package.
- Other info: Collaborative environment with great growth opportunities and an inclusive hiring process.
- Why this job: Make a real impact in the toy industry while developing your marketing skills.
- Qualifications: 2-3 years of marketing experience, preferably in toys or kids' products.
The predicted salary is between 40000 - 50000 £ per year.
Responsibilities
- Direct brand responsibility for Gabbys Dollhouse and Games categories.
- Exceed annual corporate goals: revenue, margin, market share, and consumer demand.
- Lead the development of a UK brand plan presented to trade/retail partners, trade shows, and toy fairs.
- Build long‐term brand equity through forecasting, SKU management, retail activity, and TV placement.
- Use tools such as POS, Circana, brand health checks, and mix management to drive high retail and distribution turns.
- Collaborate with Spin Master international offices and Global Business Units to develop UK brand plans.
- Maintain engagement with GBU teams via regular calls; remain visible and vocal.
- Share ideas, learnings, and best practice with European marketing teams.
- Develop and manage above‐the‐line marketing campaigns within budget, including TV/Media planning, digital, TV/digital commercial production, PR, influencers, and e‐commerce.
- Work with agencies such as Generation Media, Active Pictures, UK PR Agency, and Jo Thompson to create UK marketing plans and local visual merchandising.
- Manage mix and pricing to meet annual financial objectives, including margin goals and MC% targets.
- Forecast and participate in Sales and Operational Planning (S&OP), reviewing and implementing minimum monthly changes with demand planners and sales.
- Produce tools for the sales team: range plans, external TV plans, brand promotional guidelines.
- Attend UK and international toy fairs to represent brands and ensure robust retailer support.
Qualifications
- Degree in marketing, business, or related field (preferred), or Diploma in Marketing (DipM) or other recognized qualifications.
- 2–3+ years of marketing experience, ideally in toy or kid‐related industries.
- Strong marketing skills with a proven track record of developing and executing commercially successful campaigns.
- Result‐driven, creative thinker with a proactive "whatever it takes" mentality.
- Effective team player able to collaborate across sales, marketing, finance, demand planning, supply and external stakeholders such as retailers and licensors.
- Excellent communication skills with confidence presenting to internal teams and retailers.
Benefits & Working Conditions
- Hybrid model with 4 days per week onsite.
- Flexible work hours.
- Growth and career opportunities.
- Comprehensive benefits package.
EEO & Accessibility Statement
Spin Master is committed to an inclusive hiring process that provides reasonable accommodation for all applicants. All qualified applicants are considered without regard to race, color, religion, sex, national origin, disability, or any other protected status.
Brand Manager in Marlow employer: Spin Master
Spin Master is an exceptional employer that fosters a dynamic and inclusive work culture, offering a hybrid model with flexible hours to support work-life balance. As a Brand Manager, you will have the opportunity to lead innovative marketing campaigns for beloved brands like Gabby's Dollhouse, while benefiting from comprehensive career growth opportunities and a robust benefits package. Join a collaborative team that values creativity and results-driven thinking, making a meaningful impact in the toy industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Marlow
✨Tip Number 1
Network like a pro! Reach out to people in the toy industry, especially those who work at Spin Master or similar companies. Attend events, trade shows, and even online webinars to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those related to toys or kids. This will give potential employers a taste of what you can bring to the table and help you stand out.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to hiring managers or teams at Spin Master with a friendly email expressing your interest in brand management roles. You never know what might come from it!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in the toy industry and marketing strategies. Follow relevant blogs, podcasts, and social media accounts to keep your knowledge fresh and show your passion during interviews.
We think you need these skills to ace Brand Manager in Marlow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Brand Manager role. Highlight your marketing experience, especially in the toy or kid-related industries, and showcase any successful campaigns you've led. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the brand and how your skills align with our goals. Be sure to mention specific experiences that demonstrate your creativity and results-driven mindset.
Showcase Your Collaboration Skills:As a Brand Manager, you'll be working with various teams. In your application, share examples of how you've successfully collaborated with others in past roles. We love seeing team players who can communicate effectively across departments!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining the StudySmarter family!
How to prepare for a job interview at Spin Master
✨Know Your Brands Inside Out
Before the interview, dive deep into Gabbys Dollhouse and Games categories. Understand their unique selling points, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your passion and expertise during the conversation.
✨Showcase Your Campaign Successes
Prepare to discuss specific examples of successful marketing campaigns you've led or contributed to. Highlight your role, the strategies you employed, and the results achieved. This will showcase your ability to drive revenue and market share, which is crucial for this role.
✨Be Ready to Collaborate
Since collaboration with international offices and various teams is key, think of examples where you've successfully worked across departments. Be ready to discuss how you maintain engagement and share best practices, as this will show you're a team player who can thrive in a collaborative environment.
✨Prepare Questions That Matter
Have thoughtful questions ready about the company's brand strategy, upcoming campaigns, or how they measure brand health. This not only shows your interest but also gives you insight into whether the company aligns with your career goals and values.
