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For Companies At a Glance
- Tasks: Lead new business growth and nurture client relationships across a dynamic agency group.
- Company: Join Spin Group, a vibrant social agency helping brands connect with modern audiences.
- Benefits: Enjoy competitive salary, flexible working, remote options, and generous holiday allowance.
- Why this job: Make a real impact in a fast-paced environment while building your career.
- Qualifications: 8+ years in business development with a flair for creative marketing.
- Other info: Be part of a fun team culture with exciting social events and a focus on inclusion.
The predicted salary is between 60000 - 80000 £ per year.
Spin Group is a 360 social agency group built to help brands stay culturally relevant in an increasingly fragmented digital landscape. The group is made up of three specialist agencies: Spin, Be A Bear, and Tiny Studios. Together, the group combines strategy, social, production and platform expertise to help brands build meaningful connections with modern audiences.
The Role
We are hiring a Group Commercial Director to lead new business growth across Spin Group. Reporting directly to the Chief Business Officer, this role will sit at the centre of the group’s commercial engine - managing inbound opportunities, driving proactive outreach, and leading the early stages of the pitch process. This person will act as the front door to Spin Group, responsible for identifying and nurturing new client relationships while ensuring opportunities are well-qualified and commercially viable.
Primary Objective
- New Client Acquisition: The core responsibility of the role is to generate and convert new client relationships across Spin Group. This includes managing inbound opportunities, building a proactive pipeline through outreach and networking, and leading the early commercial conversations that turn interest into pitch opportunities.
Secondary Objective
- Client Growth & Retention Support: While the primary focus is acquisition, the role will also support the Client Partner and Creative Director to ensure new work is scoped effectively and positioned for long-term success.
Key Responsibilities
- New Business Pipeline: Manage and qualify inbound leads while building a proactive pipeline of opportunities with global and enterprise brands.
- Strategic Outreach: Develop relationships with senior marketing leaders across target brands through events, networking, introductions and strategic outreach.
- Opportunity Qualification: Act as a commercial gatekeeper, ensuring the group focuses its time on opportunities that align with our capabilities, ambitions and pricing.
- Pitch Leadership: Lead the early stages of the pitch process - shaping the commercial narrative and positioning Spin Group’s capabilities in a compelling way.
- Cross-Agency Opportunity Building: Identify opportunities where Spin, Be A Bear and Tiny Studios can work together to deliver integrated solutions.
- Commercial Systems & Process: Maintain strong pipeline visibility and help refine the systems that support new business across the group.
- Industry Presence: Represent Spin Group at events, marketing activations and industry gatherings to build awareness and relationships.
What We’re Looking For
- Agency New Business Experience: 8+ years in business development, commercial partnerships or growth roles within creative, social, media or production agencies.
- Blue-Chip Brand Exposure: Experience working with large global brands, enterprise organisations, or major media companies.
- Cultural Fluency: You understand social media, creator culture and how brands operate in modern digital ecosystems.
- Relationship Builder: Highly personable and charismatic, able to build trust quickly with senior marketing leaders.
- Strategic Communicator: Comfortable translating social strategy, creative ideas and production capabilities into clear commercial value.
- Commercially Organised: Strong at managing pipelines, tracking opportunities and maintaining commercial discipline.
- Entrepreneurial Mindset: Proactive, curious and comfortable operating in a fast-moving independent business.
How Success Is Measured
- New client acquisition across Spin Group
- Delivery of monthly new business targets for each entity
- Group quarterly and annual revenue growth
- Quality and conversion of the new business pipeline
- Long-term client profitability and retention
Some Specifics:
- Reporting to: Max Whicher, Co-Founder & Chief Business Officer
- Start Date: ASAP
- Salary Bracket: 70K - 80K DOE + performance incentives
- Location: Borough, London (hybrid - 2 days in the office per week, Tuesday + Thursday)
- Contract: Permanent, Full-Time
The Perks
- A chance to play a part and make a difference in a young, rapidly developing agency whilst building your career.
- Celebrate your wins with our quarterly bonus scheme - earn up to an impressive 20% additional salary.
- Embrace the freedom of our flexi-working policy.
- Explore the world with our remote working policy, allowing you to work from anywhere for a whole month each year.
- Enjoy a well-deserved 25 days of holiday, with the option to snag more through our incentive scheme.
- Look forward to Fridays with 4 PM finishes.
- Put your health as a #1 priority with our excellent Vitality insurance.
- Bond with the team with team outings & monthly social events.
Our Values
- Keep up
- Uphold high standards
- Act with initiative
- Show respect, always
At Spin, we foster a vibrant work environment that thrives on diverse perspectives and creative ideas. As strong advocates for inclusion and representation, we actively encourage applications from individuals of all backgrounds, regardless of race, disability, religion, gender identity, sexual orientation, or age.
Group Commercial Director Full-time, London → employer: Spin Brands LTD
Contact Detail:
Spin Brands LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group Commercial Director Full-time, London →
✨Tip Number 1
Network like a pro! Attend industry events and connect with senior marketing leaders. Building relationships is key, so don’t be shy – introduce yourself and make those connections count!
✨Tip Number 2
Be proactive in your outreach. Don’t just wait for opportunities to come to you; reach out to potential clients and showcase how Spin Group can help them thrive in the digital landscape.
✨Tip Number 3
Master the art of pitching. When you get the chance to present, make sure you highlight our unique capabilities and how we can create meaningful connections for brands. Tailor your pitch to resonate with their needs!
✨Tip Number 4
Keep track of your leads and follow up regularly. A well-organised pipeline will help us stay on top of opportunities and ensure we’re focusing on the most promising prospects. Use our website to apply and keep the momentum going!
We think you need these skills to ace Group Commercial Director Full-time, London →
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Group Commercial Director. Highlight your experience in business development and working with big brands, as this is what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter should tell us why you’re the perfect fit for Spin Group. Share your passion for modern marketing and how you can help us build meaningful connections with clients.
Showcase Your Achievements: Don’t just list your responsibilities; show us your successes! Use numbers and examples to demonstrate how you’ve driven new business growth in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Spin Brands LTD
✨Know Your Agencies Inside Out
Before the interview, dive deep into understanding Spin Group and its three agencies: Spin, Be A Bear, and Tiny Studios. Familiarise yourself with their unique offerings and recent projects. This knowledge will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Relationship-Building Skills
As a Group Commercial Director, building relationships is key. Prepare examples of how you've successfully nurtured client relationships in the past. Highlight your ability to connect with senior marketing leaders and how you've turned conversations into profitable partnerships.
✨Prepare for Pitch Leadership Scenarios
Since you'll be leading the early stages of the pitch process, think about how you would shape a compelling commercial narrative for Spin Group. Consider potential scenarios and prepare to discuss how you would position the group's capabilities effectively to win new business.
✨Demonstrate Your Cultural Fluency
Understanding social media and creator culture is crucial for this role. Be ready to discuss current trends in digital marketing and how brands can leverage them. Show that you’re not just aware of these trends but can also translate them into actionable strategies for client success.