Senior Marketing Manager

About Spill

Spill’s mission is to reduce unnecessary emotional pain by making high quality mental health support easily accessible. Our product is bought by businesses and their employees can book free therapy sessions (we recently delivered our 100,000th free session). We are bought by companies in industries ranging from tech and media to hospitality and construction. On the company itself, we operate with an intentionally small HQ team of 6 full-time employees. Our goals for the coming years are punchy - hopefully we aren’t waiting too long for our millionth free session - and we are really serious about achieving them.

What this role will do

This role is going to have real responsibility. You’ll be the main marketing person at Spill for the next 6 months and you’ll be responsible for implementing campaign strategies, coordinating with cross-functional teams, and ensuring campaigns are executed effectively and deliver on performance metrics.

Broadly, this role can be split out into two main areas of responsibility:

• Iterating on current channels

We have channels that are working for us and now, the work is to optimise, optimise, optimise. You’ll spend 50% of your time optimising how well our current channels are performing. You’ll need to be across all of the conversion rates of our sales funnel (from impression to customer) so that you can focus your energy on the part of the funnel that has the biggest opportunity. Then, you’ll need to ship new variants of our assets and measure the performance improvements. This aspect of the role requires patience (to see the full effect of changes down the funnel), creativity (to try novel campaigns), and a good relationship with the truth (to ensure that we’re accountable to our numbers).

• Finding new channels

Historically, a lot of our leads have come from referrals and recommendations, meaning that we haven’t had to focus much on lead generation. However, as we expand to new geographies and new industries this year, we’ll need to find new growth channels to speed up our progress in those new markets. You won’t be running a scattergun approach; you’ll be interviewing customers, looking through sales and marketing data, and running manual experiments to find the most promising channels. Then, you’ll test different campaigns and angles with proper budget to learn what resonates before iterating to turn the green shoots of hope into a key new channel for Spill.

Your experience

We believe that this experience would stand you in good stead for the role:

• You have worked in a marketing role for 5+ years. This might have been in agencies or startups.
• You have hands-on experience across most of the major channels such as SEO, Ads, and affiliate.
• You are extremely data literate; you use data to drive the decisions you make.