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- Tasks: Lead marketing strategies and optimise campaigns to drive growth for mental health support.
- Company: Join a mission-driven startup focused on accessible mental health solutions.
- Benefits: Competitive salary, flexible working hours, and the chance to make a real impact.
- Other info: Opportunity to shape new growth channels in diverse industries.
- Why this job: Be the key marketing player in a small team making a big difference.
- Qualifications: 5+ years in marketing with strong data analysis skills.
The predicted salary is between 50000 - 60000 £ per year.
About Spill
Spill’s mission is to reduce unnecessary emotional pain by making high quality mental health support easily accessible. Our product is bought by businesses and their employees can book free therapy sessions (we recently delivered our 100,000th free session). We are bought by companies in industries ranging from tech and media to hospitality and construction. On the company itself, we operate with an intentionally small HQ team of 6 full-time employees. Our goals for the coming years are punchy - hopefully we aren’t waiting too long for our millionth free session - and we are really serious about achieving them.
What this role will do
This role is going to have real responsibility. You’ll be the main marketing person at Spill for the next 6 months and you’ll be responsible for implementing campaign strategies, coordinating with cross-functional teams, and ensuring campaigns are executed effectively and deliver on performance metrics.
Broadly, this role can be split out into two main areas of responsibility:
- Iterating on current channels
We have channels that are working for us and now, the work is to optimise, optimise, optimise. You’ll spend 50% of your time optimising how well our current channels are performing. You’ll need to be across all of the conversion rates of our sales funnel (from impression to customer) so that you can focus your energy on the part of the funnel that has the biggest opportunity. Then, you’ll need to ship new variants of our assets and measure the performance improvements. This aspect of the role requires patience (to see the full effect of changes down the funnel), creativity (to try novel campaigns), and a good relationship with the truth (to ensure that we’re accountable to our numbers).
- Finding new channels
Historically, a lot of our leads have come from referrals and recommendations, meaning that we haven’t had to focus much on lead generation. However, as we expand to new geographies and new industries this year, we’ll need to find new growth channels to speed up our progress in those new markets. You won’t be running a scattergun approach; you’ll be interviewing customers, looking through sales and marketing data, and running manual experiments to find the most promising channels. Then, you’ll test different campaigns and angles with proper budget to learn what resonates before iterating to turn the green shoots of hope into a key new channel for Spill.
Your experience
We believe that this experience would stand you in good stead for the role:
- You have worked in a marketing role for 5+ years. This might have been in agencies or startups.
- You have hands-on experience across most of the major channels such as SEO, Ads, and affiliate.
- You are extremely data literate; you use data to drive the decisions you make.
Senior Marketing Manager in London employer: Spill
Contact Detail:
Spill Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your marketing successes. When you get the chance to chat with potential employers, share these examples to demonstrate how you can add value to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Spill, and express your interest in working with them. A well-timed email can make all the difference.
✨Tip Number 4
Prepare for interviews by researching the company’s current marketing strategies. Be ready to discuss how you can optimise their channels and find new ones. Show them you’re not just a fit, but the perfect fit!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Mental Health: When writing your application, let your passion for mental health shine through. Spill is all about making support accessible, so share why this mission resonates with you and how you can contribute to it.
Be Specific About Your Experience: We want to see the nitty-gritty of your marketing experience! Highlight specific campaigns you've worked on, the channels you've optimised, and the results you've achieved. Numbers speak volumes, so don’t shy away from sharing them!
Tailor Your Application: Make sure your application is tailored to the role at Spill. Use keywords from the job description and align your skills with the responsibilities mentioned. This shows us that you’ve done your homework and are genuinely interested in the position.
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep it professional. Share a bit about yourself and your personality, but ensure your application reflects your professionalism and readiness to take on the responsibilities of the role.
How to prepare for a job interview at Spill
✨Know Spill's Mission Inside Out
Before your interview, make sure you understand Spill's mission to reduce emotional pain through accessible mental health support. Familiarise yourself with their product and the impact it has had, like delivering over 100,000 free therapy sessions. This will show your genuine interest in the company and its goals.
✨Prepare Your Marketing Success Stories
Think of specific examples from your past marketing roles where you've optimised channels or successfully found new ones. Be ready to discuss the strategies you used, the data you analysed, and the results you achieved. This will demonstrate your hands-on experience and data literacy, which are crucial for this role.
✨Show Your Creative Side
Spill is looking for someone who can bring creativity to their campaigns. Prepare to share innovative ideas or novel approaches you've taken in previous roles. Think about how you can apply that creativity to optimise existing channels or explore new ones at Spill.
✨Ask Insightful Questions
During the interview, ask questions that show you're thinking about the future of Spill's marketing efforts. Inquire about their current channels, the challenges they face, or how they measure success. This not only shows your enthusiasm but also helps you gauge if the role aligns with your skills and aspirations.