At a Glance
- Tasks: Lead marketing strategies and optimise campaigns to drive growth for mental health support.
- Company: Join a mission-driven startup focused on accessible mental health care.
- Benefits: Competitive salary, flexible working hours, and the chance to make a real impact.
- Other info: Opportunity to innovate and grow in a dynamic environment.
- Why this job: Be the key marketing player in a small team making a big difference.
- Qualifications: 5+ years in marketing with strong data analysis skills.
The predicted salary is between 50000 - 60000 € per year.
About Spill
Spill’s mission is to reduce unnecessary emotional pain by making high quality mental health support easily accessible. Our product is bought by businesses and their employees can book free therapy sessions (we recently delivered our 100,000th free session). We are bought by companies in industries ranging from tech and media to hospitality and construction. On the company itself, we operate with an intentionally small HQ team of 6 full-time employees. Our goals for the coming years are punchy - hopefully we aren’t waiting too long for our millionth free session - and we are really serious about achieving them.
What this role will do
This role is going to have real responsibility. You’ll be the main marketing person at Spill for the next 6 months and you’ll be responsible for implementing campaign strategies, coordinating with cross-functional teams, and ensuring campaigns are executed effectively and deliver on performance metrics.
Broadly, this role can be split out into two main areas of responsibility:
- Iterating on current channels
You’ll spend 50% of your time optimising how well our current channels are performing. You’ll need to be across all of the conversion rates of our sales funnel (from impression to customer) so that you can focus your energy on the part of the funnel that has the biggest opportunity. Then, you’ll need to ship new variants of our assets and measure the performance improvements. This aspect of the role requires patience (to see the full effect of changes down the funnel), creativity (to try novel campaigns), and a good relationship with the truth (to ensure that we’re accountable to our numbers).
- Finding new channels
Historically, a lot of our leads have come from referrals and recommendations, meaning that we haven’t had to focus much on lead generation. However, as we expand to new geographies and new industries this year, we’ll need to find new growth channels to speed up our progress in those new markets. You won’t be running a scattergun approach; you’ll be interviewing customers, looking through sales and marketing data, and running manual experiments to find the most promising channels. Then, you’ll test different campaigns and angles with proper budget to learn what resonates before iterating to turn the green shoots of hope into a key new channel for Spill.
Your experience
We believe that this experience would stand you in good stead for the role:
- You have worked in a marketing role for 5+ years. This might have been in agencies or startups.
- You have hands-on experience across most of the major channels such as SEO, Ads, and affiliate.
- You are extremely data literate; you use data to drive the decisions you make.
Senior Manager Performance Marketing in London employer: Spill
At Spill, we pride ourselves on being an exceptional employer dedicated to making mental health support accessible. Our small, dynamic team fosters a collaborative and innovative work culture where your contributions directly impact our mission. With ample opportunities for professional growth and a commitment to achieving ambitious goals, joining us means being part of a meaningful journey towards improving lives.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager Performance Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing successes. This will help you stand out and demonstrate your ability to drive results, especially in performance marketing.
✨Tip Number 3
Prepare for interviews by researching Spill’s mission and values. Be ready to discuss how your experience aligns with their goals, especially around optimising channels and finding new growth opportunities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Spill team.
We think you need these skills to ace Senior Manager Performance Marketing in London
Some tips for your application 🫡
Show Your Passion for Mental Health:When writing your application, let your passion for mental health shine through. We want to see how you connect with our mission at Spill and why you’re excited about making high-quality support accessible. A personal touch can really make your application stand out!
Be Specific About Your Experience:We love details! When you talk about your past marketing roles, be specific about the channels you've worked on and the results you've achieved. Highlighting your hands-on experience with SEO, Ads, and affiliate marketing will show us you’ve got the chops for this role.
Data-Driven Decisions Matter:Since we’re all about optimising performance, make sure to mention how you’ve used data in your previous roles. Share examples of how data has influenced your marketing strategies and decisions. This will demonstrate that you’re not just creative but also analytical!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you’re keen on joining our team at Spill!
How to prepare for a job interview at Spill
✨Know Spill's Mission Inside Out
Before your interview, make sure you fully understand Spill's mission to reduce emotional pain through accessible mental health support. Familiarise yourself with their product and the impact it has had, like reaching 100,000 free therapy sessions. This will show your genuine interest in the company and its goals.
✨Prepare for Data-Driven Discussions
Since the role requires a strong focus on data literacy, be ready to discuss how you've used data in your previous marketing roles. Bring specific examples of how you've optimised campaigns based on performance metrics and what results you achieved. This will demonstrate your analytical skills and ability to drive decisions with data.
✨Showcase Your Creative Side
The role involves iterating on current channels and finding new ones, so come prepared with creative ideas for campaigns. Think about novel approaches you've tried in the past or new channels you believe could work for Spill. This will highlight your innovative thinking and willingness to experiment.
✨Understand the Sales Funnel
Brush up on your knowledge of sales funnels and conversion rates. Be ready to discuss how you've improved these metrics in your previous roles. Understanding where to focus your efforts in the funnel will be crucial for this position, so showing that you can identify opportunities will set you apart.
