At a Glance
- Tasks: Lead marketing strategies and optimise campaigns to drive growth for mental health support.
- Company: Join a mission-driven startup focused on accessible mental health solutions.
- Benefits: Competitive salary, flexible working hours, and a chance to make a real impact.
- Other info: Work in a small, dynamic team with big ambitions for growth.
- Why this job: Be the key marketing player in a fast-growing company making a difference in mental health.
- Qualifications: 5+ years in marketing with hands-on experience in SEO, Ads, and data analysis.
The predicted salary is between 50000 - 60000 € per year.
About Spill
Spill’s mission is to reduce unnecessary emotional pain by making high quality mental health support easily accessible. Our product is bought by businesses and their employees can book free therapy sessions (we recently delivered our 100,000th free session). We are bought by companies in industries ranging from tech and media to hospitality and construction. On the company itself, we operate with an intentionally small HQ team of 6 full-time employees. Our goals for the coming years are punchy - hopefully we aren’t waiting too long for our millionth free session - and we are really serious about achieving them.
What this role will do
This role is going to have real responsibility. You’ll be the main marketing person at Spill for the next 6 months and you’ll be responsible for implementing campaign strategies, coordinating with cross-functional teams, and ensuring campaigns are executed effectively and deliver on performance metrics.
Broadly, this role can be split out into two main areas of responsibility:
- Iterating on current channels
We have channels that are working for us and now, the work is to optimise, optimise, optimise. You’ll spend 50% of your time optimising how well our current channels are performing. You’ll need to be across all of the conversion rates of our sales funnel (from impression to customer) so that you can focus your energy on the part of the funnel that has the biggest opportunity. Then, you’ll need to ship new variants of our assets and measure the performance improvements. This aspect of the role requires patience, creativity, and a good relationship with the truth.
- Finding new channels
Historically, a lot of our leads have come from referrals and recommendations, meaning that we haven’t had to focus much on lead generation. However, as we expand to new geographies and new industries this year, we’ll need to find new growth channels to speed up our progress in those new markets. You won’t be running a scattergun approach; you’ll be interviewing customers, looking through sales and marketing data and running manual experiments to find the most promising channels. Then, you’ll test different campaigns and angles with proper budget to learn what resonates before iterating to turn the green shoots of hope into a key new channel for Spill.
Your experience
We believe that this experience would stand you in good stead for the role:
- You have worked in a marketing role for 5+ years. This might have been in agencies or startups.
- You have hands-on experience across most of the major channels such as SEO, Ads and affiliate.
- You are extremely data literate and use data to drive the decisions you make.
Senior Manager of Digital Marketing in London employer: Spill
At Spill, we pride ourselves on being an exceptional employer dedicated to making mental health support accessible. Our small, dynamic team fosters a collaborative and innovative work culture where every employee has the opportunity to make a significant impact. With a focus on personal and professional growth, we offer meaningful responsibilities and the chance to contribute to our ambitious goals, all while enjoying the benefits of working in a supportive environment that values creativity and accountability.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager of Digital Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns. This will give potential employers a taste of what you can bring to the table, especially when it comes to optimising channels.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Spill, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning! Stay updated on the latest marketing trends and tools. Join webinars, read blogs, and engage with online communities. This not only boosts your knowledge but also shows potential employers that you're committed to growth.
We think you need these skills to ace Senior Manager of Digital Marketing in London
Some tips for your application 🫡
Show Your Passion for Mental Health:When writing your application, let your passion for mental health shine through. We want to see how you connect with our mission at Spill and why you believe in making mental health support accessible. A personal touch can really make your application stand out!
Be Specific About Your Experience:We’re looking for someone with solid marketing experience, so don’t hold back! Share specific examples of campaigns you've worked on, the channels you've optimised, and the results you've achieved. This helps us understand how your skills align with what we need.
Data-Driven Decisions Matter:Since we value data literacy, make sure to highlight how you've used data in your previous roles. Whether it’s improving conversion rates or testing new strategies, show us how you’ve relied on data to drive your decisions and outcomes.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at Spill
✨Know Spill's Mission Inside Out
Before your interview, make sure you understand Spill's mission to reduce emotional pain through accessible mental health support. Familiarise yourself with their product and the impact it has had, like delivering over 100,000 free therapy sessions. This will show your genuine interest in the company and its goals.
✨Showcase Your Marketing Expertise
Prepare to discuss your past marketing experiences, especially those that align with the responsibilities of the role. Be ready to share specific examples of how you've optimised channels or discovered new ones. Highlight your data literacy by explaining how you've used metrics to drive decisions in previous campaigns.
✨Demonstrate Creativity and Patience
Since the role requires both creativity and patience, think of examples where you've successfully implemented innovative marketing strategies and waited for results. Discuss how you measure success and iterate on campaigns, as this aligns with Spill's focus on optimising performance metrics.
✨Prepare Questions About Growth Channels
Come prepared with insightful questions about Spill's current marketing channels and their plans for expansion. Ask about their approach to finding new growth channels and how they measure success. This shows you're not just interested in the role but also in contributing to the company's future.
