At a Glance
- Tasks: Lead marketing strategies and optimise campaigns to drive growth for mental health support.
- Company: Join a mission-driven startup focused on accessible mental health solutions.
- Benefits: Competitive salary, flexible working hours, and the chance to make a real impact.
- Other info: Work in a small, dynamic team with big ambitions for growth.
- Why this job: Be the key marketing player in a fast-growing company making a difference.
- Qualifications: 5+ years in marketing with strong data analysis skills and channel experience.
The predicted salary is between 50000 - 60000 € per year.
About Spill
Spill’s mission is to reduce unnecessary emotional pain by making high quality mental health support easily accessible. Our product is bought by businesses and their employees can book free therapy sessions (we recently delivered our 100,000th free session). We are bought by companies in industries ranging from tech and media to hospitality and construction. On the company itself, we operate with an intentionally small HQ team of 6 full-time employees. Our goals for the coming years are punchy - hopefully we aren’t waiting too long for our millionth free session - and we are really serious about achieving them.
What this role will do
This role is going to have real responsibility. You’ll be the main marketing person at Spill for the next 6 months and you’ll be responsible for implementing campaign strategies, coordinating with cross-functional teams, and ensuring campaigns are executed effectively and deliver on performance metrics.
Broadly, this role can be split out into two main areas of responsibility:
- Iterating on current channels
We have channels that are working for us and now, the work is to optimise, optimise, optimise. You’ll spend 50% of your time optimising how well our current channels are performing. You’ll need to be across all of the conversion rates of our sales funnel (from impression to customer) so that you can focus your energy on the part of the funnel that has the biggest opportunity. Then, you’ll need to ship new variants of our assets and measure the performance improvements. This aspect of the role requires patience (to see the full effect of changes down the funnel), creativity (to try novel campaigns), and a good relationship with the truth (to ensure that we’re accountable to our numbers).
- Finding new channels
Historically, a lot of our leads have come from referrals and recommendations, meaning that we haven’t had to focus much on lead generation. However, as we expand to new geographies and new industries this year, we’ll need to find new growth channels to speed up our progress in those new markets. You won’t be running a scattergun approach; you’ll be interviewing customers, looking through sales and marketing data, and running manual experiments to find the most promising channels. Then, you’ll test different campaigns and angles with proper budget to learn what resonates before iterating to turn the green shoots of hope into a key new channel for Spill.
Your experience
We believe that this experience would stand you in good stead for the role:
- You have worked in a marketing role for 5+ years. This might have been in agencies or startups.
- You have hands-on experience across most of the major channels such as SEO, Ads, and affiliate.
- You are extremely data literate; you use data to drive the decisions you make.
Senior Manager Digital Marketing in London employer: Spill
At Spill, we pride ourselves on being an exceptional employer dedicated to making mental health support accessible. Our small, dynamic team fosters a collaborative and innovative work culture where your contributions directly impact our mission. With ample opportunities for professional growth and the chance to lead significant marketing initiatives, you'll find meaningful and rewarding employment in a supportive environment that values creativity and accountability.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager Digital Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing successes. This will help you stand out and demonstrate your ability to drive results, which is key for a role like Senior Manager Digital Marketing.
✨Tip Number 3
Prepare for interviews by researching Spill’s mission and values. Be ready to discuss how your experience aligns with their goals, especially around optimising channels and finding new growth opportunities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Spill.
We think you need these skills to ace Senior Manager Digital Marketing in London
Some tips for your application 🫡
Show Your Passion for Mental Health:When writing your application, let your passion for mental health shine through. Spill is all about making support accessible, so share why this mission resonates with you and how you can contribute to it.
Highlight Relevant Experience:Make sure to showcase your marketing experience clearly. We want to see how your 5+ years in the field have prepared you for this role, especially with hands-on experience in channels like SEO and Ads.
Be Data-Driven:Since we’re looking for someone who’s extremely data literate, include examples of how you've used data to drive decisions in your previous roles. This will show us that you understand the importance of metrics in optimising campaigns.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Spill
✨Know Spill's Mission Inside Out
Before your interview, make sure you understand Spill's mission to reduce emotional pain through accessible mental health support. Familiarise yourself with their product and the impact it has had, like reaching 100,000 free therapy sessions. This will show your genuine interest in the company and its goals.
✨Prepare for Data-Driven Discussions
Since the role requires a strong focus on data literacy, be ready to discuss how you've used data in your previous marketing roles. Bring examples of how you've optimised campaigns based on performance metrics and what tools you’ve used to analyse conversion rates. This will demonstrate your analytical skills and ability to drive results.
✨Showcase Your Creative Side
The role involves iterating on current channels and finding new ones, so come prepared with creative ideas for campaigns. Think about novel approaches you've tried in the past and be ready to share how they performed. This will highlight your creativity and willingness to experiment, which is crucial for this position.
✨Understand the Importance of Collaboration
As you'll be coordinating with cross-functional teams, emphasise your experience working collaboratively. Share examples of how you've successfully partnered with other departments to execute marketing strategies. This will illustrate your teamwork skills and readiness to take on the responsibility of being the main marketing person at Spill.
