At a Glance
- Tasks: Lead website performance and conversion strategies to drive customer acquisition.
- Company: Join a dynamic fintech startup revolutionising cash management in Paris.
- Benefits: Competitive salary, stock options, remote work flexibility, and full health coverage.
- Other info: Enjoy a vibrant company culture with regular social events and excellent career growth opportunities.
- Why this job: Make a real impact on a growing platform while working with cutting-edge technology.
- Qualifications: Proven experience in website ownership and conversion optimisation in a startup environment.
The predicted salary is between 60000 - 80000 £ per year.
Our mission: We're making cash management easy and rewarding. Spiko is a Paris-based fintech, founded in 2023 by Paul-Adrien Hyppolite and Antoine Michon. We empower businesses of all sizes to access the best cash management products that are usually reserved for large corporations and institutional investors. Our products are available through a web app, via API, or through a growing network of distribution partners. Unlike banks, which tend to offer rigid products, our solutions are straightforward, transparent, and incredibly flexible. Hundreds of companies trust us to collectively manage hundreds of millions of euros through our platform.
The role: As our first Conversion & Website Lead, you will own spiko.io end to end, from roadmap to delivery. Your mission is to make the website Spiko's best-performing acquisition channel, by improving the performance of our pages and accelerating the pace of our experiments.
Key Responsibilities
- Develop a deep understanding of our customers and their journeys, by analyzing user behavior through web analytics tools (GA4), heatmapping tools (Clarity, Hotjar, Contentsquare), and insights from sales calls.
- Own the website roadmap, by prioritizing new pages, redesigns and structural improvements based on business goals, and managing delivery with design and engineering.
- Build high-impact landing pages in close collaboration with the design team to create compelling variations, and work with local teams to adapt messaging to each market.
- Own and continuously enrich the experimentation roadmap, by crafting clear hypotheses based on behavioral insights, competitive analysis of leading fintech players, and internal data; prioritize tests using a structured framework and manage technical delivery.
- Take ownership of tracking and measurement, by managing the tagging plan and ensuring accurate conversion tracking across the funnel.
- Monitor website performance, from traffic and conversion to page speed, and turn results into actionable learnings.
Who we're looking for
Requirements (must-haves):
- Successful experience owning a website end to end (Website, Web Growth or CRO role) in a top-tier startup, with a proven track record of improving conversion through structured experimentation.
- Advanced proficiency with CRO tools (AB Tasty, Clarity, GTM …)
- Deep interest in financial services and enthusiasm for Spiko’s mission.
- Outstanding communication and editorial skills with native-level fluency in English.
- Strong autonomy and strategic thinking skills.
Nice to have:
- Advanced command of AI tools in your daily work, including Claude Code.
- Experience at a top-tier B2B or B2C fintech company.
- Experience in multiple European markets.
What we offer:
- Competitive package: salary + stock options
- Office: in central London
- Remote work: up to 2 days per week and one full remote week per month
- The best tech for your job: latest-generation laptops and industry-leading software
- Health insurance: 100% covered by Spiko
- Referral Bonus
- Social life: regular afterworks and biannual offsites
Our hiring process:
- Screening Interview - 30 mins with Nathalie, Talent Acquisition
- Hiring Manager interview - 45 mins with Mathieu Giard, our Head of Growth
- Business Case: To work on at home and present online
- Final Interviews with the Founders
- Reference Check: we'll reach out to your references to gather further insights
At Spiko, we hire for what you can bring - your skills, your judgment, your drive - not for what you look like, where you come from, or what your background is. We're committed to building a team that reflects the breadth of the customers we serve, and to creating an environment where everyone can do their best work. If something in this job description doesn't match your background perfectly but you believe you'd thrive in the role, we encourage you to apply anyway. Tell us why.
StudySmarter Expert Advice🤫
We think this is how you could land CRO & Website Lead in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Spiko are looking for when hiring for a CRO & Website Lead.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Spiko for the CRO & Website Lead, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Spiko as a CRO & Website Lead, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Spiko’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRO & Website Lead.
We think you need these skills to ace CRO & Website Lead in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Spiko, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Spiko's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Spiko. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Spiko
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Spiko uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Spiko. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
