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- Tasks: Create and lead innovative paid social campaigns from concept to performance analysis.
- Company: Dynamic digital agency based in Manchester, fostering creativity and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Join a creative team and shape impactful social media strategies across major platforms.
- Qualifications: 3-5 years in creative strategy with strong skills in social media advertising.
- Other info: Inclusive workplace that values diversity and offers support throughout the recruitment process.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Creative Strategist (Paid Social) – Manchester Based. Must have RTW in the UK to apply.
Responsibilities
- Own and develop the creative strategy for all paid social campaigns across client accounts, from initial concept through to performance-informed iteration.
- Lead the development of ad frameworks, hook structures, messaging hierarchies, and visual storytelling formats tailored to each platform.
- Interpret brand strategy, audience insights, product USPs and performance data into highly actionable creative briefs.
- Define and communicate hypotheses for creative tests (e.g. hook variations, CTA formats, testimonial types) to inform a robust test-and-learn roadmap.
- Maintain fluency in platform trends, algorithm changes, ad formats and visual behaviours across Meta, TikTok, Pinterest, LinkedIn and others.
- Benchmark against category competitors, identifying creative white space and strategic differentiation opportunities.
You
- Minimum 3-5 years in a creative strategy, paid social, or performance creative role, ideally within a digital agency or in-house performance team.
- Demonstrable experience building successful creative strategies across Meta and TikTok Ads; knowledge of other platforms (e.g. Pinterest, Snapchat, LinkedIn, YouTube) is a bonus.
- Deep understanding of platform behaviours, creative best practices and media metrics across paid social environments.
- Strong copywriting instincts, particularly in hook development and CTA testing.
- Ability to think both conceptually and analytically - comfortable shifting between creative ideation and interpreting performance data.
- Highly collaborative with experience working cross-functionally across creative, strategy, performance and production.
Apply Now
You can apply for this role by sending us your CV or by calling us now! Don’t forget to register as a candidate too.
Contact
Stephanie Levinson
Sphere Digital Recruitment currently have a variety of job opportunities across digital so feel free to get in touch with us to find out how we can help you. Please take a look at our website.
Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law. If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.
Paid Social Creative Strategist employer: Sphere Digital Recruitment
Contact Detail:
Sphere Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Creative Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring examples of your past work. Whether it’s a campaign you led or a unique strategy you developed, let your creativity shine through.
✨Tip Number 3
Stay updated on trends! Make sure you’re in the loop about the latest changes on platforms like Meta and TikTok. This knowledge will not only impress interviewers but also help you tailor your strategies to current market demands.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Paid Social Creative Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the role of a Paid Social Creative Strategist. Highlight your creative strategy experience and any successful campaigns you've led, especially on platforms like Meta and TikTok.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about paid social and how your background aligns with our needs. Share specific examples of your work that demonstrate your understanding of audience insights and performance data.
Showcase Your Creativity: Since this role is all about creative strategy, don’t shy away from showcasing your creative flair. Include links to your portfolio or examples of past campaigns that illustrate your ability to develop engaging ad frameworks and messaging.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Sphere Digital Recruitment
✨Know Your Platforms Inside Out
Make sure you’re up to speed with the latest trends and algorithm changes on platforms like Meta, TikTok, and LinkedIn. Familiarise yourself with their ad formats and visual behaviours, as this knowledge will help you demonstrate your expertise during the interview.
✨Showcase Your Creative Strategy Skills
Prepare to discuss specific examples of successful creative strategies you've developed in past roles. Be ready to explain how you interpreted brand strategies and audience insights into actionable creative briefs, as this will highlight your ability to think conceptually and analytically.
✨Be Ready for Performance Metrics Talk
Since the role involves performance-informed iteration, brush up on key media metrics and be prepared to discuss how you've used data to inform your creative decisions. This will show that you can balance creativity with analytical thinking.
✨Collaborate and Communicate
Highlight your experience working cross-functionally with different teams. Share examples of how you’ve collaborated with creatives, strategists, and production teams to bring campaigns to life, as teamwork is crucial in this role.