At a Glance
- Tasks: Lead brand tracking and ad-hoc research projects, delivering insights that drive business impact.
- Company: Join a forward-thinking agency focused on market insights and systemic change.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team culture with opportunities to attend industry events and conferences.
- Why this job: Make a real difference by helping brands understand their markets and optimise strategies.
- Qualifications: Experience in quantitative research and strong project management skills required.
The predicted salary is between 60000 - 80000 £ per year.
About Our Insight Team
Our Insight team sits embedded into the broader Planning & Strategy discipline. We help clients understand their markets, identify competitive opportunities, and unlock growth through research-driven knowledge. We’re methodology-agnostic problem-solvers who combine quantitative rigor with qualitative depth. Beyond client projects, we publish thought leadership that examines representation, identity, and advertising’s role in systemic change—challenging our industry to do better.
About the Role
We’re seeking an Insight Manager to lead our brand tracking and ad-hoc research portfolio. This is an individual contributor role where you’ll own projects end-to-end—from proposal design through to client presentation—while building strong client relationships and delivering insights that drive real business impact.
Core Responsibilities
- Brand Tracking & Campaign Research (Primary Focus)
- Design and deliver brand tracking studies, campaign evaluation research, and brand health monitoring programs
- Manage fieldwork, data analysis, and reporting for both continuous and bespoke brand research projects
- Translate tracking data into compelling narratives that help clients optimize communications and refine strategy
- Identify emerging trends within tracking data and recommend actionable next steps
- Client Leadership & Relationship Management
- Own direct client communication and develop long-term relationships with key contacts
- Brief clients on research findings; present insights with confidence, clarity, and perspective
- Work with the Insight Director on proposal development and pitch support
- Manage client expectations, budgets, and timelines; ensure projects deliver commercial value
- Research Design & Delivery
- Write questionnaires, discussion guides, and detailed research proposals aligned to client briefs
- Manage end-to-end quantitative research workflows (sampling, fieldwork, data processing, analysis)
- Conduct qualitative research where appropriate—focus groups, interviews, workshops
- Develop analysis using statistical software (e.g., Q, SPSS, Qualtrics)
- Create insightful, visually engaging reports and presentations that go beyond the bar chart
- Strategic Contribution
- Identify and develop thought‑leadership research to build market reputation
- Introduce new research methodologies and demonstrate how our tools add value to media planning
- Support agency new business pitches with research thinking
- Run internal workshops to enrich agency output and foster a data‑informed culture
- Deputise for the Insight Director when needed
The Person We’re Looking For
Essential Experience & Skills
- Quantitative research experience ideally from a media agency, market research firm, or client‑side research role
- Hands‑on experience managing and running continuous market research tracking studies, ensuring accurate project management and reporting
- Proven track record managing clients and delivering to commercial targets
- Exceptional time and project management skills, with the ability to prioritize competing tasks and seamlessly oversee research projects from inception to completion
- Strong brand and communications knowledge or demonstrable interest (e.g., you follow advertising, know what campaigns excite you, understand brand positioning)
- Proficiency in statistical analysis and data visualization software
- Excellent proposal writing and questionnaire design skills
- Ability to work autonomously while knowing when to elevate; confident in your own decision‑making
- Curiosity and analytical rigor—you dig into the why behind metrics, not just reporting shifts
- Strong storytelling ability; you can find the narrative in complex data
- Attention to detail; you take pride in analytical accuracy
Mindset & Characteristics
- Consultancy‑oriented; you think in terms of client challenges and business solutions
- Naturally curious; you question assumptions and challenge conventional thinking
- Independent worker who manages multiple projects simultaneously
- Energetic ambassador for our team; keen to contribute to agency culture
- You have a point of view and aren’t afraid to express it—even if it’s contrarian
- Growth mindset; keen to develop your reputation as a research thought leader
Valued Experiences & Skills (Nice‑to‑Have)
- Hands‑on qualitative research experience (designing, moderating, analysing)
- Background in brand planning, strategic communications, or advertising
Practical Details
- Based in London but occasional UK travel for client meetings and fieldwork
- Willingness to attend industry conferences and events
Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.
Insights Manager in London employer: Sphere Digital Recruitment
At Sphere, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our Insight Manager role not only provides the opportunity to lead impactful research projects but also encourages professional growth through continuous learning and thought leadership initiatives. Located in the vibrant city of London, we support our employees with flexible working arrangements and a commitment to diversity and inclusion, making it a truly rewarding place to advance your career.
Contact Details:
Sphere Digital Recruitment Recruitment Team
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