At a Glance
- Tasks: Lead brand strategy projects and turn insights into compelling strategies.
- Company: Dynamic agency seeking a creative and strategic thinker.
- Benefits: Competitive day rate, flexible hybrid work, and opportunity to shape brands.
- Other info: Ideal for curious minds who thrive in a fast-paced environment.
- Why this job: Make an impact on exciting campaigns and work with diverse clients.
- Qualifications: Strong experience in brand strategy and excellent communication skills.
The predicted salary is between 42750 - 52250 £ per year.
We're looking for an experienced Freelance Brand Strategist to support a busy agency team across brand, campaign and communications projects. This role would suit someone who can quickly get under the skin of a client's business, audience and category, turning research and insight into clear, compelling strategic thinking.
Key Responsibilities
- Lead the strategic development of brand and campaign projects from brief through to creative development
- Analyse client challenges, category trends, audience behaviour and cultural insight
- Develop clear brand positioning, propositions, messaging frameworks and strategic territories
- Turn research and data into concise, actionable insights
- Write inspiring creative briefs that give creative teams a strong strategic springboard
- Work closely with creative, design, social, research and account teams
- Support brand architecture, audience segmentation and customer proposition work where required
- Develop communications and campaign strategies across multiple channels
- Facilitate workshops and working sessions with clients and internal teams
- Present strategic recommendations clearly and confidently to senior stakeholders
- Review creative work against the strategy and provide constructive strategic direction
- Support pitches, new business and proactive agency projects
- Stay close to cultural, consumer and category trends relevant to client brands
Experience Required
- Strong experience within brand strategy, communications strategy or creative strategy, ideally within an agency environment
- Proven experience operating at Strategist / Senior Strategist level or above
- Strong understanding of brand positioning, audience insight and creative development
- Experience developing brand platforms, propositions and messaging frameworks
- Excellent research, analytical and storytelling skills
- Strong ability to simplify complex information into clear strategic thinking
- Confident writing and presenting creative briefs
- Comfortable working directly with senior clients and creative teams
- Experience working across multiple sectors and brands
- Able to quickly immerse yourself in new categories and briefs
- Strong presentation and workshop facilitation skills
Ideal Profile
You'll be curious, commercially aware and culturally plugged in, with the ability to combine rigorous thinking with creative instinct. You should be comfortable moving between research, insight, brand strategy and creative development, while clearly articulating the strategic rationale behind the work.
Contract: Freelance
Location: London / Hybrid
Start Date: ASAP
Duration: TBC
Day Rate: £500 per day, outside IR35
Contract, Brand Strategist employer: Sphere Digital Recruitment
As a leading player in the GRC and Risk sector, our company offers an exceptional work environment that fosters collaboration and innovation. With a strong focus on employee growth, we provide ample opportunities for career advancement while supporting a hybrid working model from our vibrant London office. Join us to be part of a dynamic team where your contributions are valued, and you can truly shape your success.
Contact Details:
Sphere Digital Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Contract, Brand Strategist
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Contract, Brand Strategist
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Sphere Digital Recruitment.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Sphere Digital Recruitment and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Contract, Brand Strategist at Sphere Digital Recruitment.
How to prepare for a job interview at Sphere Digital Recruitment
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Sphere Digital Recruitment.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Sphere Digital Recruitment. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Sphere Digital Recruitment.
