At a Glance
- Tasks: Lead marketing automation and gamification strategies to enhance customer engagement.
- Company: Join a dynamic team at a leading company in Manchester with a hybrid work model.
- Benefits: Enjoy a competitive salary, excellent benefits, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Shape the future of customer experiences through innovative automation and gamification.
- Qualifications: 3-5 years in digital marketing with expertise in automation and customer journey optimisation.
The predicted salary is between 44817 - 54777 £ per year.
Automation Manager
About the Role
We're looking for an experienced
Automation Manager to join the Engagement team, owning the strategy and implementation of marketing automation and gamification across a multi-brand portfolio.
Reporting to the
Head of Platform CRM , you'll work across Marketing, Product, Data, Customer Experience and Retention to optimise customer journeys, increase engagement and improve retention and loyalty.
This is a highly collaborative role combining strategy, technology, customer journey optimisation and data-led experimentation , with the opportunity to shape how automation and gamification are used across the wider organisation.
- What You'll Be Doing
- Develop the strategy and roadmap for marketing automation and gamification across the portfolio.
- Identify opportunities to improve customer engagement, retention and loyalty through automation and gamified experiences.
- Manage business cases and oversee the implementation of new marketing technologies.
- Review the existing automation stack, identifying gaps and opportunities for development.
- Partner with Marketing, Product, Data, CX and Retention teams to deliver customer journey initiatives.
- Work with Retention Leads to develop tactics that improve KPIs across key customer segments.
- Lead test-and-learn programmes , including A/B and multivariate testing.
- Analyse campaign performance and work with BI/Performance Insights teams to turn data into actionable recommendations.
- Own review and approval processes for automation and gamification solutions.
- Manage campaign budgets, ensuring activity delivers against profitability targets.
- Share best practice and help embed effective automation and gamification approaches across teams.
What We're Looking For
3-5 years' digital marketing experience , with a strong track record in marketing automation and/or gamification.
- Strong understanding of customer journey optimisation, lifecycle marketing and retention .
- Previous experience managing rewards or customer loyalty programmes .
- Strong data-driven approach, with experience across
A/B testing, analytics and digital marketing tools .
- Proven ability to manage complex projects across multiple teams and stakeholders.
- Experience working within a multi-channel environment .
- Strong Excel and wider MS Office skills.
- Highly organised, able to manage multiple priorities within a complex organisation.
- Experience leading, coaching or mobilising teams.
- Excellent communication, negotiation and stakeholder management skills.
- Willingness to travel
15-20% .
Sphere is an equal opportunities employer.
We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.
If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.
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Automation Manager employer: Sphere Digital Recruitment
Join a dynamic global technology company in Egham, Surrey, where innovation meets opportunity. As a Senior Financial Accountant, you'll thrive in a collaborative hybrid work environment that values creativity and process improvement, while working alongside industry leaders like Google and Amazon. With a strong focus on employee growth and development, this role offers the chance to make a meaningful impact within a supportive team culture, ensuring your contributions are recognised and rewarded.
Contact Details:
Sphere Digital Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Automation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sphere Digital Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sphere Digital Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sphere Digital Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sphere Digital Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Automation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sphere Digital Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sphere Digital Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sphere Digital Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sphere Digital Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sphere Digital Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sphere Digital Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
