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For Companies At a Glance
- Tasks: Lead global marketing effectiveness initiatives and optimize strategies across multiple countries.
- Company: Join a dynamic international organization focused on innovative marketing solutions.
- Benefits: Enjoy flexible working options and a competitive salary ranging from £61,000 to £79,000.
- Why this job: Make a real impact by enhancing marketing measurement and collaborating with diverse teams globally.
- Qualifications: Proven experience in marketing measurement and strong analytical skills are essential.
- Other info: This role offers the chance to work in a vibrant London office with a supportive team.
The predicted salary is between 61000 - 79000 £ per year.
An exciting opportunity has arisen to join an international organisation as a Marketing Measurement and Effectiveness Specialist!
- Flexible working: Office on demand
- Based in London
- Salary: £61,000 – £79,000
- Full-time, 40-hour workweek
- Start date: ASAP
The Job
In this role, you will:
- Develop and implement a bespoke marketing effectiveness framework across multiple countries.
- Lead a global Marketing Mix Modelling (MMM) program, helping countries interpret results and drive recommendations.
- Manage a marketing test-and-learn program to evaluate and optimise marketing and media strategies.
- Collaborate with teams across 10 markets to improve media performance for offline and online channels.
- Identify opportunities to enhance marketing measurement, working with external partners and building business cases.
You
We're looking for someone with:
- Proven experience in MMM deployment and marketing measurement.
- A background in client-side or media agency roles, with strong knowledge of marketing principles.
- Experience working with multiple markets or in an international role.
- Analytical skills with excellent attention to detail.
- The ability to communicate complex insights to senior stakeholders.
Apply Now
You can apply for this Marketing Measurement and Effectiveness Specialist position now by sending us your CV or contacting us today! Don't forget to register as a candidate too.
Amy Brown
Executive Consultant
We currently have a variety of job opportunities across digital, so feel free to get in touch to find out how we can help you. Please take a look at our website.
We are an equal opportunities employer and welcome applications from all backgrounds, including ethnic origin, race, religion, age, disability, gender, and sexual orientation, as required by applicable law.
Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.
Senior Marketing Effectiveness Analyst employer: Sphere Digital Recruitment Group
Contact Detail:
Sphere Digital Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Effectiveness Analyst
✨Tip Number 1
Familiarize yourself with the latest trends in Marketing Mix Modelling (MMM). Understanding the nuances of MMM will not only help you in interviews but also demonstrate your commitment to staying updated in the field.
✨Tip Number 2
Network with professionals who have experience in international marketing roles. Engaging with them can provide insights into the challenges and best practices in managing marketing effectiveness across multiple markets.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing decisions. Being able to articulate your analytical skills and attention to detail will be crucial when communicating with senior stakeholders.
✨Tip Number 4
Research StudySmarter's current marketing strategies and campaigns. Showing that you understand our approach and can contribute to enhancing marketing measurement will set you apart from other candidates.
We think you need these skills to ace Senior Marketing Effectiveness Analyst
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Marketing Effectiveness Analyst position. Make sure you understand the key responsibilities and required skills, as this will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven experience in Marketing Mix Modelling (MMM) and marketing measurement. Provide specific examples of how you've successfully implemented similar frameworks or programs in previous roles.
Showcase Analytical Skills: Demonstrate your analytical skills by including examples of how you've used data to drive marketing decisions. Mention any tools or methodologies you are familiar with that relate to marketing effectiveness.
Communicate Clearly: When writing your application, focus on clear and concise communication. Since the role involves presenting complex insights to senior stakeholders, ensure your writing reflects your ability to convey information effectively.
How to prepare for a job interview at Sphere Digital Recruitment Group
✨Showcase Your Analytical Skills
As a Senior Marketing Effectiveness Analyst, your analytical skills are crucial. Be prepared to discuss specific examples of how you've used data to drive marketing decisions and improve performance in previous roles.
✨Demonstrate Your Experience with MMM
Since the role involves leading a global Marketing Mix Modelling program, highlight your experience in deploying MMM frameworks. Discuss any challenges you faced and how you overcame them to deliver actionable insights.
✨Communicate Complex Insights Clearly
You'll need to convey complex marketing insights to senior stakeholders. Practice explaining your past projects in a clear and concise manner, focusing on the impact of your recommendations on business outcomes.
✨Prepare for International Collaboration
Given the international scope of the role, be ready to discuss your experience working with diverse teams across different markets. Share examples of how you adapted strategies to fit various cultural contexts and market needs.
