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- Tasks: Lead global marketing effectiveness initiatives and optimize strategies across multiple countries.
- Company: Join a dynamic international organization focused on innovative marketing solutions.
- Benefits: Enjoy flexible working options and a competitive salary ranging from £61,000 to £79,000.
- Why this job: Make a real impact by enhancing marketing measurement and collaborating with diverse teams globally.
- Qualifications: Proven experience in marketing measurement and strong analytical skills are essential.
- Other info: This role offers the chance to work in a vibrant London office with a supportive team.
The predicted salary is between 61000 - 79000 £ per year.
Senior Marketing Effectiveness Analyst Covent Garden, London – Hybrid Forward Role is excited to be recruiting on behalf of one of the UK\’s top independent media agencies. This agency has a strong reputation for creative media solutions, technical expertise, and outstanding client service. It\’s consistently recognised as a top place to work, setting industry benchmarks for excellence, transparency, and award-winning campaigns across diverse sectors. This role sits within the Analytics & Effectiveness team, a hub of technical experts dedicated to enhancing marketing effectiveness through data-driven insights. As a Senior Marketing Effectiveness Analyst, you\’ll work hands-on with advanced analytical tools, building sophisticated models and delivering solutions that drive profit growth for clients. You\’ll be the technical expert clients turn to for econometric modelling, forecasting, and investment optimisation. In addition to working directly with clients, you\’ll shape and implement data solutions that influence strategic decision-making, from building complex attribution models to running and analysing media experiments. Role & Responsibilities: Data Modelling & Analytics: Apply expert-level knowledge in econometrics, media tests, forecasting, and attribution to design and execute complex models that directly impact marketing ROI. Act as a strategic advisor to the client, developing meas…
Senior Marketing Effectiveness Analyst employer: Forward Role Careers
Contact Detail:
Forward Role Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Effectiveness Analyst
✨Tip Number 1
Familiarize yourself with the latest trends in Marketing Mix Modelling (MMM). Understanding the nuances of MMM will not only help you in interviews but also demonstrate your commitment to staying updated in the field.
✨Tip Number 2
Network with professionals who have experience in international marketing roles. Engaging with them can provide insights into the challenges and best practices in managing marketing effectiveness across multiple markets.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive marketing decisions. Being able to articulate your analytical skills and attention to detail will be crucial when communicating with senior stakeholders.
✨Tip Number 4
Research StudySmarter's current marketing strategies and campaigns. Showing that you understand our approach and can contribute to enhancing marketing measurement will set you apart from other candidates.
We think you need these skills to ace Senior Marketing Effectiveness Analyst
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Marketing Effectiveness Analyst position. Make sure you understand the key responsibilities and required skills, as this will help you tailor your application.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven experience in Marketing Mix Modelling (MMM) and marketing measurement. Provide specific examples of how you've successfully implemented similar frameworks or programs in previous roles.
Showcase Analytical Skills: Demonstrate your analytical skills by including examples of how you've used data to drive marketing decisions. Mention any tools or methodologies you are familiar with that relate to marketing effectiveness.
Communicate Clearly: When writing your application, focus on clear and concise communication. Since the role involves presenting complex insights to senior stakeholders, ensure your writing reflects your ability to convey information effectively.
How to prepare for a job interview at Forward Role Careers
✨Showcase Your Analytical Skills
As a Senior Marketing Effectiveness Analyst, your analytical skills are crucial. Be prepared to discuss specific examples of how you've used data to drive marketing decisions and improve performance in previous roles.
✨Demonstrate Your Experience with MMM
Since the role involves leading a global Marketing Mix Modelling program, highlight your experience in deploying MMM frameworks. Discuss any challenges you faced and how you overcame them to deliver actionable insights.
✨Communicate Complex Insights Clearly
You'll need to convey complex marketing insights to senior stakeholders. Practice explaining your past projects in a clear and concise manner, focusing on the impact of your recommendations on business outcomes.
✨Prepare for International Collaboration
Given the international scope of the role, be ready to discuss your experience working with diverse teams across different markets. Share examples of how you adapted strategies to fit various cultural contexts and market needs.
