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- Tasks: Lead digital acquisition strategy and optimise performance marketing campaigns.
- Company: Well-established organisation in the heart of London.
- Benefits: Freelance contract with competitive pay and hands-on leadership experience.
- Other info: Fast-paced environment with opportunities for professional growth.
- Why this job: Step up your career by driving impactful marketing strategies and mentoring teams.
- Qualifications: 4+ years in digital marketing, strong skills in Google Ads and Meta.
The predicted salary is between 50000 - 60000 £ per year.
We are partnering with a well-established organisation seeking a Freelance Performance Marketing Lead to take ownership of digital acquisition strategy and execution. This is a senior, hands-on role suited to someone who can not only optimise campaigns but also provide leadership, direction, and strategic oversight across performance marketing channels.
This role is ideal for an experienced performance marketer ready to step up into a lead position, combining strategic thinking with hands-on delivery. You will be responsible for shaping and executing paid media strategy, driving measurable growth, and ensuring alignment with broader commercial objectives.
You will work closely with senior stakeholders, leading on performance marketing initiatives, guiding best practice, and ensuring campaigns are delivering maximum ROI. Alongside execution, you’ll play a key role in mentoring team members and influencing decision-making through data-driven insights.
Responsibilities include:
- Leading the audit, strategy, and optimisation of existing paid media campaigns to unlock growth opportunities
- Owning the planning, execution, and scaling of campaigns across platforms such as Google Ads and Meta Ads Manager
- Defining and managing budget allocation, forecasting, and performance targets
- Driving a test-and-learn culture through structured A/B and multivariate testing across creatives, audiences, and landing pages
- Monitoring, analysing, and reporting on key performance metrics, ensuring alignment with business KPIs
- Translating complex data into clear strategic recommendations for senior stakeholders
- Collaborating cross-functionally with CRM, content, and product teams to improve conversion and customer journeys
- Providing leadership and guidance to internal teams, setting best practices across performance marketing
- Evaluating and implementing new tools, platforms, and approaches to improve efficiency and effectiveness
You – Skills & Experience:
- 4+ years’ experience in digital/performance marketing, with exposure to leading campaigns or teams
- Strong hands-on expertise across paid media channels, particularly Google Ads and Meta
- Proven experience developing and executing performance marketing strategies that drive growth
- Strong commercial acumen with a deep understanding of CAC, ROAS, LTV, and other key KPIs
- Advanced analytical skills with experience using data to influence strategic decisions
- Demonstrated experience leading testing and optimisation frameworks
- Confident engaging with and influencing senior stakeholders
- Experience mentoring or guiding junior team members or cross-functional teams
- Comfortable working in fast-paced environments and delivering results under tight timelines
- Strong familiarity with CRM systems, CMS platforms, and marketing technology tools
- Able to work on-site 4 days per week in London
Performance Marketing Lead in Nottingham employer: Sphere Digital Recruitment Group
Contact Detail:
Sphere Digital Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead in Nottingham
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your hands-on experience with performance marketing. Share specific examples of campaigns you've led and the results you've achieved. We want to see that you can walk the walk, not just talk the talk!
✨Be Ready for the Challenge
Prepare yourself for interviews by brushing up on your knowledge of key performance metrics like CAC and ROAS. We recommend having a few data-driven insights ready to discuss how you’ve used analytics to influence decisions in past roles. It’ll show you’re not just a numbers person, but a strategic thinker too!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Performance Marketing Lead in Nottingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Lead role. Highlight your experience with digital acquisition strategies and any leadership roles you've had. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this freelance gig. Share specific examples of campaigns you've led and the results you've achieved. We love a good story!
Showcase Your Analytical Skills: Since this role involves a lot of data-driven decision-making, make sure to highlight your analytical skills in your application. Talk about how you've used data to influence marketing strategies and drive growth. We’re all about those insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Sphere Digital Recruitment Group
✨Know Your Numbers
As a Performance Marketing Lead, you'll need to be on top of key metrics like CAC, ROAS, and LTV. Brush up on these figures and be ready to discuss how you've used them to drive growth in past roles. This shows you understand the financial side of marketing and can make data-driven decisions.
✨Showcase Your Campaign Success
Prepare specific examples of campaigns you've led, focusing on your role in strategy, execution, and optimisation. Highlight measurable outcomes and how you aligned these with broader business objectives. This will demonstrate your hands-on experience and strategic thinking.
✨Be Ready for A/B Testing Talk
Since driving a test-and-learn culture is key, come prepared to discuss your experience with A/B and multivariate testing. Share insights on what worked, what didn’t, and how you adapted strategies based on results. This will show your analytical skills and willingness to experiment.
✨Engage with Stakeholders
Expect to discuss how you've influenced senior stakeholders in previous roles. Prepare to share examples of how you've translated complex data into actionable insights for decision-making. This will highlight your communication skills and ability to lead cross-functional teams.