At a Glance
- Tasks: Create and execute cross-channel media strategies for performance-driven retail clients.
- Company: Leading global digital agency with a focus on innovative media planning.
- Benefits: Flexible freelance contract, competitive day-rate, and opportunity to work with top-tier clients.
- Other info: Immediate start available; ideal for those passionate about media strategy.
- Why this job: Make a real impact by shaping media strategies that drive sales and performance.
- Qualifications: Strong media planning experience and ability to develop integrated strategies.
The predicted salary is between 60000 - 80000 £ per year.
- Freelance Media Strategy and Planning Director – Cross-Channel Performance
- Initial 3-Month Contract
- Immediate Start
- FTC or Day-Rate Engagement
- London
I am supporting a leading global digital agency that is looking for an experienced Media Planning Director to join its strategy and planning team for an initial three-month contract.
This is a pure media planning and strategy position rather than a client leadership or account management role.
The successful candidate will support performance-focused retail clients, developing integrated media plans built around commercial objectives and sales targets.
You will work closely with channel specialists and measurement teams, bringing their recommendations together into one clear cross-channel strategy for the client.
The Role
- Develop integrated cross-channel media plans across the full customer funnel.
- Translate business objectives and sales targets into actionable media strategies.
- Determine how different media channels should work together to drive performance.
- Brief specialist channel teams across paid search, paid social, programmatic, display, video and wider digital media.
- Interrogate channel recommendations, challenge assumptions and identify gaps.
- Bring individual channel plans together into one cohesive media narrative.
- Present clear strategic recommendations to senior client stakeholders.
- Support immediate planning requirements across performance-led retail accounts.
- Work alongside channel, data and measurement specialists rather than executing campaigns directly.
- The Person
- Strong experience working specifically within media planning, communications planning or integrated media strategy.
- Demonstrable experience developing cross-channel media plans.
- Strong understanding of digital and performance media.
- Experience planning against commercial outcomes, including revenue, sales or customer acquisition targets.
- Comfortable discussing media tactics across multiple digital channels.
- Able to brief and challenge channel specialists without needing to be the hands-on activation expert.
- Strong storytelling and presentation skills.
- Experience working with retail, ecommerce or similarly performance-focused clients would be highly beneficial.
- Is a media specialist not creative/integrated
- Available to start at short notice.
This role is unlikely to suit someone whose recent experience has primarily focused on account management, business leadership or general client services without significant hands-on media planning responsibility.
Please apply with your CV and details of your availability, preferred engagement model and rate expectations.
Contract Media Planning & Strategy Director in London employer: Sphere Digital Recruitment Group
Sphere Digital Recruitment Group is an exceptional employer, offering a dynamic work culture that prioritises collaboration and innovation. Located in the vibrant city of Manchester, employees benefit from a supportive environment that encourages professional growth and development, making it an ideal place for those looking to make a meaningful impact in the creative industry.
Contact Details:
Sphere Digital Recruitment Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Contract Media Planning & Strategy Director in London
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We think you need these skills to ace Contract Media Planning & Strategy Director in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
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Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Sphere Digital Recruitment Group and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Contract Media Planning & Strategy Director at Sphere Digital Recruitment Group.
How to prepare for a job interview at Sphere Digital Recruitment Group
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Sphere Digital Recruitment Group.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Sphere Digital Recruitment Group. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Sphere Digital Recruitment Group.
